 | Tuesday, December 19, 2006 Issue 505 | | Will Smith, Editor |  |
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 | Editor's Note: Today's top story is the Key Developments section from Baird's December RFID Monthly report. Robert W. Baird & Co. is an international wealth management, capital markets, private equity, and asset management firm with offices in the United States, United Kingdom, Germany, and China.
RFID product and service provider Alien Technology today announced it has formed Alien Technology Asia in order to enhance the company's ability to serve the Asian market. The new venture will be headquartered in Korea.
Also in Korea, hardware integrator LS Industrial Systems and RFID chip and reader manufacturer Impinj have announced a partnership to offer Gen2 RFID solutions in that country. The "Powered by Impinj" agreement will begin in February of 2007 and will include the Impinj Speedway reader platform and Monza Gen2 chips.
Lastly, China-based consulting firm Analysys International released a new report entitled China RFID Market: Quarterly Tracker Q3 2006, indicating that China's RFID market in the third quarter of 2006 has increased 37% over the same period last year. The company cites the second generation ID card as a primary driver of the growth. |
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| | - IDTechEx RFID Smart Labels USA 2007, Feb 20-23, Boston, USA (site) | | - RFID World Conference 2007, March 26-28, Dallas (site) | | - 5th Annual RFID Journal LIVE!, Apr 30 - May 2, 2007, Orlando (site) | | - Asset Tracking & Management in Defence, 31 Jan & 1 Feb, UK (site) |  | | | - Locate it now. How? Ekahau. That's how! (site) |  | | Training & Certification | | - University of Kansas RFID Training Programs (site) | | - Be Prepared. Heathkit's RFID+ Test Prep (site) |  | | Products & Services | | - Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags (site) |  | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) |  | | RFID Readers | | - Ensyc Technologies: $395 UHF Desktop Reader (site) | | - MTI Wireless Edge: high-quality low-cost panel antennas (site) |  | | RFID Tags & Labels | | - Lowry Smart Trac Labels: Depend on 100% Good Labels (site) |  | | Research & White Papers | | - 2006 RFID Marketing Strategies Report from RFID Update (site) |  |
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 Summary of Baird RFID Monthly for December
 Wealth and asset management firm Robert W. Baird & Co. has released its RFID Monthly for December. Baird has given RFID Update permission to reprint the Key Developments section (below), which offers the report highlights. For those wanting more detail, the complete 13-page document is available free here.
The standard matrix of primary RFID providers is on page 10, and following are the Key Developments:- Year in Review -- Market Progress Better Than Weak Volumes Suggest. While overall tag volumes will come in well below expectations for 2006, we view RFID as having good success in several key areas, most notably with Gen2. Industry commentary suggests Gen2 capability is better than expected and equipment is readily available. The quality, form factors and application functionality have improved throughout the year. In addition, the market now has access to multiple sources of tag silicon. We also have seen a significant amount of pilot programs that have meaningfully improved the knowledge base.
- Wal-Mart Poised to Expand Mandate Requirements in 2007. While slightly behind schedule, Wal-Mart appears ready to move forward. Wal-Mart is expected to have 1,000 stores RFID operational by the end of 1Q07. End users are expecting Wal-Mart to begin to add pressure at this time for suppliers to tag greater numbers of stock keeping units. Wal-Mart is expected to have as many as 2,000 stores RFID enabled by year-end 2007.
- Good Momentum Beyond Retail Supply Chain Applications. We are hearing of positive momentum and ROIs in a number of applications, including display tagging, airline bag tagging and chemicals. Such notable ROIs should help to increase application testing in these areas. In addition, we expect strength seen during 2006 will continue in 2007 in the aviation, library, transportation and fashion markets. We also expect Europe will gain more traction in 2007 given improving technical solutions.
- Pharma Tagging Receives a Setback. A federal judge issued an injunction that effectively continued the stay on the FDA's e-pedigree mandate as formed by the Prescription Drug Marketing Act (PDMA). While the injunction only maintains the status quo, we believe that it may slow the adoption of RFID by some pharmaceutical companies. We expect that the FDA will likely rewrite the legislation to better reflect the capabilities of RFID and to address adoption inequities that prompted the injunction. Recall that mandate was originally drafted in 1987 and had been stayed until the FDA elected this summer to make e-pedigrees mandatory as of January 1, 2007. While the mandate did not require RFID, the FDA did list RFID as the most desirable solution to meeting the mandate. Please see the Briefs section for additional information. (Also see Injunction May Slow Momentum for RFID E-Pedigrees.)

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| Upcoming Events | IDTechEx RFID Smart Labels USA 2007, Feb 20-23, Boston, USA RFID Smart Labels USA 2007 covers all RFID applications and technologies. Highlighting the business case, item-level tagging, RFID progress around the world and state-of-the-art technologies, RFID Smart Labels USA will be 2007's premier learning forum for RFID. Hear from 60+ industry-leaders including Coca-Cola, Unilever, Rolls-Royce, BGN, USPS, Michelin, McCarran Airport, IATA. www.smartlabelsUSA.com | RFID World Conference 2007, March 26-28, Dallas Attend RFID World, the largest event focused on RFID and Advanced End-to-End Track & Trace Solutions. RFID World is where the industry gathers to meet face-to-face, making it the most effective place to generate awareness, leads and sales. Learn more and register at www.rfid-world.com | 5th Annual RFID Journal LIVE!, Apr 30 - May 2, 2007, Orlando Get everything you need to put RFID to work today at the world's largest RFID conference & exhibition. Access the most case studies, the most how-to sessions and the most lessons learned. The 86,000 sq.-ft. exhibit hall will feature the leading technology providers. Plus, Walt Disney World Resort packages available. Information: http://www.rfidjournal.com/live2007 | Asset Tracking & Management in Defence, 31 Jan & 1 Feb, UK Tracking materials from warehouse to warfighter improves the effectiveness of global logistics systems. This conference explores how participating nations are implementing RFID and how codification and data management facilitate global logistics operations. Learn to define mandated requirements and address problems at technical and management levels. For more information visit: www.smi-online.co.uk/rfid8.asp |  | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how! Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. |  | | Training & Certification | University of Kansas RFID Training Programs Researchers at the RFID Alliance Lab at the University of Kansas are leading the RFID field with pioneering research. Now the University of Kansas is turning that research into revenue for businesses across the country through its RFID training programs focused on Item-Level Tracking, Cold Chain Tracking, and Asset Management. www.continuinged.ku.edu/programs/rfid | Be Prepared. Heathkit's RFID+ Test Prep Heathkit's RFID+ Test Prep Program prepares individuals to successfully take CompTIA's RFID+ certification exam. Use Heathkit's Interactive Assessment Tool to highlight RFID technology areas that have already been mastered and pinpoint those concepts requiring additional study; don't waste time searching through RFID topics you already know. Be prepared... get Heathkit's RFID+ Test Prep. |  | | Products & Services | Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions. |  | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com |  | | RFID Readers | Ensyc Technologies: $395 UHF Desktop Reader The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com | MTI Wireless Edge: high-quality low-cost panel antennas * Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com |  | | RFID Tags & Labels | Lowry Smart Trac Labels: Depend on 100% Good Labels Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com |  | | Research & White Papers | 2006 RFID Marketing Strategies Report from RFID Update Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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