 | Thursday, December 13, 2007 Issue 741 | | Will Smith, Editor |  |
 |
 | Editor's Note: Today's top story is the second in a two-part series that considers the $433 million in private investment in RFID and RTLS companies over the last 18 months. Be sure to review the first part, RFID & RTLS Sees $433M Invested Over Last 18 Months, for the list of all funding announcements.
That $433 million in aggregate funding has already seen a bump since the list was published yesterday. Motorola has co-led a $15.5 million Series C strategic funding in battery-assisted passive RFID provider Intelleflex of Silicon Valley. The other co-lead was Arcapita Ventures, with participation from existing Intelleflex investors Morgenthaler Ventures, Woodside Fund, Alloy Ventures, and Selby Venture Partners. See the announcement.
Also, Maryland-based Hi-G-Tek has announced a $5.5 million round co-led by L Capital Partners and Battelle Ventures. The company provides active RFID solutions for the security and tracking of cargo and sensitive materials. The cash will go toward product development.
Lastly, AT&T has announced what it calls a "mobile resource management" (MRM) solution targeted at the K - 12 education segment. The solution is essentially a school bus tracker that relies on both RFID and GPS technology to enable schools to know the whereabouts of their buses, to monitor their speed, and to report events that occur within them. |
 |
 RFID Investors Pour Millions Into Segments Old and New
 If you want to know where emerging companies and their backers think the RFID industry is going, follow the money. Active RFID and RTLS providers captured about 38 percent of the estimated $433.6 million in private investment that flowed into the RFID industry in the last 18 months, an analysis by RFID Update found. That made active RFID and RTLS the top-funded segment, an unofficial title it probably wrested from passive UHF, which includes EPCglobal Gen2 technology.
The first part of this two-part series detailed 28 publicly-announced private financing deals in the RFID industry and analyzed the ascension of the active RFID and RTLS segment (see RFID & RTLS Sees $433M Invested Over Last 18 Months). This installment identifies other segments that attracted heavy investment and the possible implications.
Although makers of EPCglobal Gen2 and other UHF technologies have been surpassed in venture financing, the segment continues to attract strong investor interest, with UHF-oriented providers Acsis, Alien Technology, Confidex, Impinj, and Tego receiving $75.1 million in aggregate, or about 19 percent of the total industry investment.
Venture funding played a major role in creating today's vibrant market for Gen2 and other passive UHF technologies, which is marked by growing adoption, maturing standards, product innovation, and a strong, competitive playing field. As the segment matures, companies may turn to other funding options such as initial public offerings -- Impinj has openly discussed the possibility, and Alien went as far as filing for an IPO before canceling the offering last year.
But early-stage investors may now look elsewhere for ground-floor opportunities with high growth potential. The near field communication (NFC) segment fits this bill, and attracted essentially the same venture capital in 2007 ($76 million) as the passive UHF segment ($75.1 million).
NFC is the underlying technology for current and envisioned cashless payment systems. The RFID-based technology potentially provides outstanding convenience for consumers, but many infrastructure and collaboration issues must be resolved before there is widespread adoption. Important standards were released earlier this year (see NFC Commercialization Reaches Key Milestone and RFID Forum at MIT Discusses the Future of NFC for more background).
INSIDE Contactless' announcement this week that it received $38 million in funding made clear the investment was based on the company's potential in the NFC market. "This is more than a financial investment, this is about a strategic partnership with key players who are committed to building and driving the NFC eco-system," INSIDE Contactless CEO Rémy de Tonnac said in the announcement. "Three years ago a similar strategic investment was made with Visa which brought the company to a leading position in the field of contactless payment. We hope that this new development for INSIDE will lead to a similar success in the NFC market."
INSIDE Contactless also raised $25 million in September of 2006. The $63 million in total funding it received during the tracked 18-month period ranks it second behind Precision Dynamics, which received $75 million. Innovision, which develops NFC integrated circuits (ICs), received the other $13 million invested in the category.
Coincidentally, the investments in the NFC and passive UHF sectors each approximately equal the $75 million that Chicago private-equity firm Water Street Partners put into Precision Dynamics, which was the single largest investment identified. Precision Dynamics develops RFID and bar code wristband solutions, which it markets to hospitals for patient identification, water parks and other amusement venues for crowd control, law enforcement for inmate identification, and to other industries. The large investment will be used to help Precision Dynamics penetrate the healthcare market, which is also a key vertical market for RFID and RTLS companies who market asset tracking systems.
Besides its size, the Precision Dynamics deal is notable because the company is known more for providing complete solutions than it is for developing a specific technology. Most funding went to companies who manufacture products. TrueDemand Software and Fluensee were the only pure-play software companies in the list. Acsis has extensive RFID software offerings, but also provides hardware and integration services.
The distribution of funds between emerging and maturing segments, active and passive technologies, and product and solution providers indicates there is confidence that RFID use will grow in many areas. This confidence may have been obscured throughout 2007 by media and other reports that focus on slower-than-expected growth in high-profile compliance programs, and the lack of publicly-traded RFID-focused companies. But the data reveals that investors bet more than $433 million on privately-held companies over the last year and a half, often on firms with limited track records or uncertain core markets. These investments have already led to new technology developments and product introductions, and more results will be seen in 2008 and beyond.
Forward this to a colleague | Request reprints: reprints at rfidupdate dot com |

|
|
 |
 |
| Upcoming Events | 2nd Annual Summit on Healthcare Supply Chain Management The 2nd Annual World Congress Leadership Summit on Healthcare Supply Chain Management will present strategic solutions to the challenges of accelerating financial returns, containing costs, implementing information technology, streamlining supply chain management processes and controlling physician preference items. Visit: www.worldcongress.com/supplychain | Global RFID ROI 2008, 29th - 30th January, Munich, Germany Taking place 29th and 30th January, Global RFID ROI 2008 is bringing together the leading RFID practitioners from a broad cross section of industries that will give you the opportunity of discovering the real ROI behind RFID implementation. View the full programme at http://www.rfid-roi.com/downloadpdfx2.asp and to register, please call 0044 207 202 7558. | Asset Management Conference & Expo, Jan 22-23, Atlanta, GA How much control do you have over your assets? Failure to manage assets can result in underuse, misplaced items, poor maintenance, increased operational costs, legal liabilities, and financial reporting errors. Attend the Expo and learn to increase asset visibility & life-cycle management, implement process & operational improvement, and explore the newest technologies. www.AssetExpo.com. |  | | Products & Services | Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions. |  | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how! Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. |  | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com |  | | Research & Whitepapers | How RFID Can Decrease Manufacturing Errors Specialized RFID tags that are optimized for use on or around metal are an effective and viable alternative to bar codes for error proofing applications in manufacturing. Learn the financial impact of errors and recalls and how RFID can be used for error proofing and other manufacturing processes. Get the full report now. | RFID Marketing Strategies Report from RFID Update Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
This email was intended for , who subscribed
RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.
RFID Update Editor: Will Smith, editor at rfidupdate dot com Press releases and public relations inquiries should be directed to Will.
To advertise in RFID Update, email advertising07 at rfidupdate dot com to request a media kit.
RFID Questions? Ask at RFID Talk (www.RFIDtalk.com).
Forward this issue of RFID Update to your colleagues, or tell them to subscribe free at: www.RFIDupdate.com
View all past issues of RFID Update in the archive.
Update your subscription settings: subscriptions07 at rfidupdate dot com
We take your privacy seriously. View our Privacy Policy here.
RFID Update -- The RFID Industry Daily 3213 Duke Street #266 Alexandria, VA 22314 http://www.rfidupdate.com
© 2006, ALX Technologies. All Rights Reserved. |
|
|