 | Monday, December 11, 2006 Issue 499 | | Will Smith, Editor |  |
 | Editor's Note: Today's top story is Frost & Sullivan's prediction for strong growth in the RFID printer-encoder market.
Silicon.com reports that the Malaysia's Road Transport Department will introduce RFID license plates next year in an effort to monitor traffic and reduce car theft.
Passport and credit card RFID inlay provider SMARTRAC has announced an order for several million inlays to be used in US ePassports. The order was placed by Infineon Technologies and could amount to as many as 13 to 18 million passport inlays per year.
Lastly, RFID asset tracking solutions provider Fluensee announced that technology outsourcing provider Hexaware has selected it for both its own internal asset tracking needs and as a solution offering to Hexaware customers. Read the announcement. |
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| | - IDTechEx RFID Smart Labels USA 2007, Feb 20-23, Boston, USA (site) | | - RFID World Conference 2007, March 26-28, Dallas (site) | | - 5th Annual RFID Journal LIVE!, Apr 30 - May 2, 2007, Orlando (site) | | - Asset Tracking & Management in Defence, 31 Jan & 1 Feb, UK (site) |  | | Research & White Papers | | - 2006 RFID Marketing Strategies Report from RFID Update (site) |  | | Training & Certification | | - University of Kansas RFID Training Programs (site) | | - Be Prepared. Heathkit's RFID+ Test Prep (site) |  | | | - Locate it now. How? Ekahau. That's how! (site) |  | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) |  | | RFID Readers | | - Ensyc Technologies: $395 UHF Desktop Reader (site) | | - MTI Wireless Edge: high-quality low-cost panel antennas (site) |  | | RFID Tags & Labels | | - Lowry Smart Trac Labels: Depend on 100% Good Labels (site) |  | | Products & Services | | - Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags (site) |  |
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 Frost: Major Growth Ahead for RFID Printer Market
 Research firm Frost & Sullivan has released a report with rosy demand predictions for RFID printer-encoders. Pegged at $10.7 million in 2005, the market for RFID printer-encoders will surge in value to $209.3 million in 2012 for a compounded annual growth rate of 53%.
A number of factors will contribute to the growth, most notably the ever-increasing adoption of Gen2 RFID in supply chain applications. Within this broad wave of adoption, companies in so-called "slow adopter" vertical markets represent a particular area of opportunity for printer-encoder manufacturers. Such firms will seek the least disruptive means to RFID adoption, and the relatively affordable cost of doing in-house label production with an off-the-shelf RFID printer-encoder from, for example, Zebra, will likely prove an attractive option. (Aside from market leader Zebra, other notable players in the RFID printer-encoder market include Printronix, Sato, Paxar, Datamax, Avery Dennison, and Intermec.)
Expanding printer-encoder functionality is also contributing to market growth. Frost characterizes the automatic validation of encoded RFID tags as a "critical function". Automatic validation means that upon encoding a tag with data, the printer-encoder rereads it to ensure that the data was encoded correctly. (As an aside, this read functionality is performed by an embedded RFID reader "module", typically produced by a third-party reader manufacturer. Most people think of RFID readers only in terms of fixed or handheld, but reader modules represent a third form factor that represents an important, oft-overlooked business for reader companies.)
Software-based upgrades, which allow the capabilities of a printer-encoder to be upgraded without hardware modification, and wireless printing solutions, which enable mobility by allowing print jobs to be sent to the printer without a physical connection, are two other cited examples that are stimulating the usability of -- and demand for -- RFID printer-encoders.
Frost also forsees long-term geographical expansion of the market, which historically has been concentrated in North America. As RFID adoption is gradually pushed up the supply chain closer to the point of manufacture, markets will sprout in Asian manufacturing hubs.

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| Upcoming Events | IDTechEx RFID Smart Labels USA 2007, Feb 20-23, Boston, USA RFID Smart Labels USA 2007 covers all RFID applications and technologies. Highlighting the business case, item-level tagging, RFID progress around the world and state-of-the-art technologies, RFID Smart Labels USA will be 2007's premier learning forum for RFID. Hear from 60+ industry-leaders including Coca-Cola, Unilever, Rolls-Royce, BGN, USPS, Michelin, McCarran Airport, IATA. www.smartlabelsUSA.com | RFID World Conference 2007, March 26-28, Dallas Attend RFID World, the largest event focused on RFID and Advanced End-to-End Track & Trace Solutions. RFID World is where the industry gathers to meet face-to-face, making it the most effective place to generate awareness, leads and sales. Learn more and register at www.rfid-world.com | 5th Annual RFID Journal LIVE!, Apr 30 - May 2, 2007, Orlando Get everything you need to put RFID to work today at the world's largest RFID conference & exhibition. Access the most case studies, the most how-to sessions and the most lessons learned. The 86,000 sq.-ft. exhibit hall will feature the leading technology providers. Plus, Walt Disney World Resort packages available. Information: http://www.rfidjournal.com/live2007 | Asset Tracking & Management in Defence, 31 Jan & 1 Feb, UK Tracking materials from warehouse to warfighter improves the effectiveness of global logistics systems. This conference explores how participating nations are implementing RFID and how codification and data management facilitate global logistics operations. Learn to define mandated requirements and address problems at technical and management levels. For more information visit: www.smi-online.co.uk/rfid8.asp |  | | Research & White Papers | 2006 RFID Marketing Strategies Report from RFID Update Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |  | | Training & Certification | University of Kansas RFID Training Programs Researchers at the RFID Alliance Lab at the University of Kansas are leading the RFID field with pioneering research. Now the University of Kansas is turning that research into revenue for businesses across the country through its RFID training programs focused on Item-Level Tracking, Cold Chain Tracking, and Asset Management. www.continuinged.ku.edu/programs/rfid | Be Prepared. Heathkit's RFID+ Test Prep Heathkit's RFID+ Test Prep Program prepares individuals to successfully take CompTIA's RFID+ certification exam. Use Heathkit's Interactive Assessment Tool to highlight RFID technology areas that have already been mastered and pinpoint those concepts requiring additional study; don't waste time searching through RFID topics you already know. Be prepared... get Heathkit's RFID+ Test Prep. |  | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how! Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. |  | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com |  | | RFID Readers | Ensyc Technologies: $395 UHF Desktop Reader The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com | MTI Wireless Edge: high-quality low-cost panel antennas * Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com |  | | RFID Tags & Labels | Lowry Smart Trac Labels: Depend on 100% Good Labels Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com |  | | Products & Services | Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions. |
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