Close WindowRFID Update for Thursday, November 20th
Thursday, November 20, 2008
Issue 942
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: RFID 2008
2. Editor's Note
3. Classified Listings
4. Top Story: Think NFC is Just Ticketing and Payments? Think Again.
5. Vertical News, Sponsors: Ferroxtag

RFID 2008 - 9-10 December 2008 - Paris, France

Editor's Note: Today's top story is a recap of an NFC Forum webinar that described how near field communication (NFC) technology could be used outside of its core ticketing and contactless payment markets. NFC-enabled cell phones and other devices could be used to securely store and exchange records, provide access control to facilities, create smart appliances and more.

In other NFC developments, the GSM Association has issued an official call for more NFC-enabled cell phones beginning mid-2009. "The GSMA, the global trade group for the mobile industry, today called for full NFC functionality ... to be built into commercially available mobile handsets from mid-2009, in order to ensure that consumers can reap the benefits of mobile payment services as soon as possible," reads the announcement.

Custom RFID inlay designer and manufacturer Rfidium has announced the availability of inlays using Impinj's Monza 3 Gen2 chip, which was announced earlier this year with the promise of major performance gains. Rfidium says that orders as small as 150 units will be accepted for the new inlays.

RTLS provider Ekahau announced that its technology will be deployed at the Blanchfield Army Community Hospital at Fort Campbell, Kentucky, home to the renowned 101st Airborne and one of the busiest military medical facilities in the world. The deployment will see an initial 200 tags installed to track patient care equipment. The government IT solutions provider GTSI is handling the installation.

Lastly, a publishing note: RFID Update won't be published next week due to the US Thanksgiving holiday. A safe and happy holiday to those of you in the States.

Think NFC is Just Ticketing and Payments? Think Again.

  By John Burnell

Near field communication (NFC) is a viable enabling technology for activities ranging from securely exchanging medical records to popping perfect popcorn, attendees were told this week at a webinar presented by the NFC Forum, an industry association that promotes NFC standards and adoption. (A free replay is available here.)

NFC is a wireless communication technology with only a few inches of range. It is most commonly used for contactless fare collection in public transportation systems, and increasingly for contactless payment at stores and restaurants. Users typically pay for fares and purchases with NFC-enabled cell phones. Adoption has been strongest in Japan, and relatively few North American consumers have access to NFC applications or technology.

Approximately 500,000 NFC-enabled payment terminals and millions more fare collection boxes have been installed worldwide, according to webinar leader Hans Reisgies, who is NFC Forum's North American events chairperson and is also an executive with NFC terminal maker ViVOtech.

"NFC can be used in an extremely wide variety of ways," Reisgies told attendees. "NFC is not just about mobile phones. Can you imagine what you could do with an NFC microwave?"

Reisgies then described a potential use case where an NFC RFID tag is embedded in microwave popcorn packaging. When the popcorn bag is placed in the microwave, an NFC-enabled reader would access the cooking instructions and automatically apply the correct time and temperature settings. "Voila! Perfect popcorn," said Reisgies.

He then offered application example ideas for a variety of industries:
  • Retail — Gift "cards" could be purchased by mobile phone, downloaded directly to the phone, and given as gifts by interfacing with another NFC-enabled phone. NFC tags could supplement shelf labels by providing more information than label space typically allows.
  • Facilities management — An NFC phone could provide access to the parking lot (and pay for parking if required), and serve as an electronic key to allow access to a building or restricted areas within it. Security guards could use NFC devices to touch tags placed at checkpoints to verify that rounds were completed.
  • Healthcare — NFC chips could securely store medical records; doing so on a cell phone increases the likelihood that a patient would have necessary records on hand when visiting an emergency room or other healthcare facility. Doctors and nurses could use NFC-enabled PDAs or phones to authenticate pharmaceuticals tagged with NFC chips.
  • Automotive — Information from in-vehicle sensors could be uploaded to an NFC device so a consumer or mechanic could review diagnostic information.
  • Entertainment — Consumers could access "smart posters" with embedded chips to get movie times or other information about the event or product being promoted. Tickets could be delivered automatically to phones.
"We really don't know what provides the best NFC use case," Reisgies said in response to a question. "My personal opinion is that payment and transit already have a strong NFC infrastructure, so they are ideally suited to take advantage of what NFC has to offer."

An estimated one in five cell phones will be NFC enabled by 2013 (see NFC RFID to Power $75+ Billion in Transactions in 2013). Mobile payment is one of the fastest-growing segments of the NFC industry, and earlier this year another industry group formed to facilitate NFC commerce (see Industry Group Turns Attention to NFC & Mobile Payments).

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 Asset Tracking
Sponsored by Ferroxtag
New RFID Tag Extends Memory, Range in Tough Environments
New RFID Handheld Provides Range, Price Breakthroughs
Dutch Forensics Lab Tracks Evidence With RFID
 Retail & CPG
RFID "Smart Boxes" Help Manufacturer Meet Mandate
Sensormatic Buys Vue for $43M
Staples Achieves Great ROI, Expands RFID Deployment
 RTLS & Active RFID
Startup to Deliver Standards-Compliant UWB RTLS
Motorola Integrates RTLS, RFID with Wireless Platform
Innovation to Drive Strong RTLS Adoption
 Supply Chain & Logistics
15x More Efficient: Tracking Propane Containers with RFID
EPCglobal Plans Multi-technology RFID Pilot
Ándale! Spain's Postal Service Deploys RFID
 Pharmaceutical & Healthcare
Healthcare, Pharma Industries to Increase RFID Spending
AIM to Clarify RFID Interference with Medical Devices
GE Healthcare Finds Opportunity, Acquires RTLS Firm
 Middleware & Software Systems
Checkpoint Buys OAT to Become One-Stop RFID Shop
RFID Data Sharing Passes Test in Successful EPCIS Trial
SAP & XML Helps Wilson Easily Integrate RFID Labeling
 Defense & Government
NASA Discovers RTLS Works Well in Small Spaces
RFID Patent Pool Approved by US Government
US Army Signs $75M Contract for Passive RFID
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Products & Services
Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP.
RFID Tags & Labels
Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com
Tag Any Asset: Nox-TM4
-40F to 392F. Metal Mount. IP68 Rated. UHF US and Euro. EPC Generation 2. Rugged. 4-10' read range. Only 1.5" long. Available now. Please visit Simply RFID for more information.
Upcoming Events
Printed Electronics USA | December 2-5 | San Jose, CA
The fifth annual Printed Electronics USA conference and exhibition covers all the related applications, technologies and opportunities. Anticipating over 800 delegates and 80 exhibitors, this is the world's largest event on the topic. Find more information here.
RFID 2008 - 9/10 December - CNIT, La Defense, France
RFID 2008 presents solutions and services for traceability and identification of materials, products or people. RFID University offers an opportunity to learn from experiences presented by internationally renowned experts. With over 100 exhibitors and 3,500 visitors, RFID Show offers solutions, demonstrations and applications for Europe. Get your free entry badge
Research & Whitepapers
RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor at rfidupdate dot com
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