Close WindowRFID Update for Tuesday, November 7th
Tuesday, November 7, 2006
Issue 480
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Auto Logistics & SCM World China
2. Editor's Note
3. Classified Listings
4. Top Story: RFID Laptop Tracking Sees Adoption
5. Vertical News, Sponsors: Ekahau, BumbleBee, Domino, MTI Wireless Edge

Register now for Auto Logistics & SCM World China

Editor's Note: Today's top story is the release of an active RFID-based solution to protect against IT asset theft.

RFID solutions provider ODIN technologies announced that Razor USA, maker of the Razor scooter, has selected it to provide an RFID solution for supply chain visibility and Wal-Mart compliance.

Lastly, supply chain software provider SupplyScape announced that they are now 'Powered by NetWeaver' certified. The certification allows companies utilizing the mySAP ERP and Auto-ID Infrastructure (AII) from SAP to meet pedigree regulatory requirements and to prepare for anticipated future security solutions like product serialization and RFID tagging.
 Upcoming Events
Sponsored by RFID World 2007
  - Consumer Electronics Supply Chain Academy -- Jan 10-11 (site) 
  - Supply Chain & Logistics Puerto Rico, Feb 1-2, San Juan, PR (site)
  - USA RFID Technology Group Stand at CeBIT, 15-21 March 2007 (site)
  - RFID Health Care Industry Adoption Summit, Nov 12-15, D.C. (site)
  - Active RFID Summit 2006, Nov 14-15, Atlanta, GA (site)
 RTLS & Active RFID
Sponsored by Active RFID Summit
  - Locate it now. How? Ekahau. That's how! (site)
 Employment
Sponsored by TSRI
  - RF-RFID-SAP-Oracle-ERP; Supply Chain & TSRI (site)
  - RFID Recruiters - 100% Focused on RFID Recruiting (site)
 RFID Readers
  - Ensyc Technologies: $395 UHF Desktop Reader (site)
  - MTI Wireless Edge: high-quality low-cost panel antennas (site)
 RFID Tags & Labels
  - Lowry Smart Trac Labels: Depend on 100% Good Labels (site)
 Products & Services
  - Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags (site)
 Research & White Papers
  - 2006 RFID Marketing Strategies Report from RFID Update (site)

RFID Laptop Tracking Sees Adoption

The cost of stolen laptops is going up, and RFID is being sought as a solution. Vector Networks of Duluth, Georgia, this week announced an RFID-based asset tracking application to its suite of offerings. Called the Vector Asset Locator, or VAL, the solution allows enterprises to quickly locate and track valuable assets such as laptops that are constantly moved from one location to another.

According to Vector Networks' product manager Chris Jackson, the company saw physical asset protection as a natural extension to their existing portfolio of enterprise IT management services, which included software delivery, inventorying hardware and software devices connected to organizations' networks, and ensuring software compliance. Based on the increasing instances of lost IT assets in the news, Vector perceived an opportunity to address a worsening client pain point. This perception was validated by demand from existing clients for physical asset protection.

The active RFID-based solution allows an organization to send an alert when a tagged laptop has been moved outside a prescribed perimeter. Also, tags can be associated with particular employee badges, so that an alert is triggered when a tagged object is detected without the accompaniment of approved personnel. The tags include tamper- and removal-protection as well.

The solution uses technology from Axcess International. Tags cost in the $4 to $10 range, and the entire VAL solution pricing is correlated to the number of assets an organization wishes to tag and track. VAL will be available by the end of this year.

Prudential Fox & Roach, an independently owned and operated member of The Prudential Real Estate Affiliates, looks ready to deploy it. "With 64 offices and 3,700 sales associates, managing our IT assets is incredibly important," said Prudential Fox & Roach infrastructure engineer Tory Skyers. "Adding RFID tracking to Vector's asset management solution will be a great way to know when and where a hardware asset has been moved to, or whether it has left the premises, and to mitigate the chance of sensitive assets being stolen or inappropriately used."

There is a trend in corporate IT that while the cost of hardware has decreased (laptops fall in price every year), the real value of such assets has actually risen as employees store more and more sensitive information on them. Research firm Gartner Group has estimated that a lost or stolen laptop can cost an organization $6,000 when all hard costs are factored in, like hardware, software, and recovery time. But depending on the data contents of the laptop, the cost can be many thousands -- or even millions -- more. Information like an organization's sales pipeline, client list, or key intellectual property is invaluable.

Hackers and other nefarious elements are taking advantage, as evidenced by the steady flow of stories about disappearing laptops that include valuable corporate information. And it's not just laptops, noted Vector's Jackson. There have been stories of desktop theft as well.

Read the announcement from Vector Networks


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 RTLS & Active RFID
Sponsored by Ekahau
RTLS Provider Ekahau Secures $16m to Fund Growth
Active RFID Duals WiFi for Healthcare RTLS Supremacy
European 3PL Turns to RFID for Container Tracking
 Distribution & Warehousing
Sponsored by BumbleBee
CHEP Begins RFID Deployment for Its Container Fleet
Xterprise Provides RFID for Plastic Pallet Pool
RFID Provider Intelleflex Lands $15.5m
 Pharmaceutical & Healthcare
Sponsored by Domino
VDC: Pharma Item-Level RFID to Set Precedent
Pharma RFID Adoption Still Seeking Shot in the Arm
The Potential for RFID in Pharmaceutical Packaging
 Asset Tracking
Sponsored by MTI Wireless Edge
Years Before RFID Baggage Tracking Takes Off
IBM to Host RFID Cattle Tracking Solution
 Middleware & Software Systems
Symbol Unveils Switch to Bridge RFID and WiFi
BEA Releases 2.0 of RFID Enterprise Software
RFID Middleware Change is Certain, Direction is Not
 Supply Chain & Logistics
EPCglobal Launches Major RFID Pilot in Asia
Sirit Trims Staff Amid Rough Supply Chain RFID Market
European 3PL Turns to RFID for Container Tracking
 Retail & CPG
Bookstore Item-Level RFID Tagging Boosts Sales
Wal-Mart to Expand RFID Rollout by 500 Locations
Avery RFID Launches Tech Transfer, Buys Startup
 Defense & Government
MRO is Major RFID Opportunity for Aero and Defense
California RFID Restrictions Get Governor's Veto
RFID Deployment at DoD Completes First Phase
Upcoming Events
Consumer Electronics Supply Chain Academy -- Jan 10-11
The supply chain management conference at the 2007 International CES, the world's largest consumer technology tradeshow, covering RFID, returns, global logistics and more. Participants include: Best Buy, Circuit City, Sony, Sterling Commerce, UPS, IBM, Hewlett-Packard, Dell, Sony, Monster Cable, TradeCard, OATSystems, i2 Technologies. For speakers, program and registration visit: www.CESupplyChain.com
Supply Chain & Logistics Puerto Rico, Feb 1-2, San Juan, PR
The exhibition, conference, and networking event designed for businesses of all sizes looking for solutions for their procurement, inventory management, warehousing, material handling, distribution, and shipping needs. Co-located with INTERPHEX Puerto Rico and MEDICAL DEVICE Puerto Rico, creating the largest industrial gathering on the island, with over 450 technology vendors. Register Today!
USA RFID Technology Group Stand at CeBIT, 15-21 March 2007
The USA RFID Technology Group Stand is an easy, cost-effective way to exhibit at the world’s largest and most influential technology tradeshow. Turnkey exhibit packages include a fully-furnished booth as well as marketing and PR support that targets attendees, journalists, distributors and resellers. Learn more at www.hf-usa.com/cebit_rfid
RFID Health Care Industry Adoption Summit, Nov 12-15, D.C.
The National Association of Chain Drug Stores and Healthcare Distribution Management Association are pleased to sponsor this comprehensive overview of RFID Operational and Implementation strategies for the pharmaceutical supply chain. For more information or to view attendees and exhibitors from last year, go to http://meetings.nacds.org/RFID/2006/index.cfm or call 703-837-4152.
Active RFID Summit 2006, Nov 14-15, Atlanta, GA
Based on the highly successful 2005 Conference, the Active RFID Summit 2006 is the world's only dedicated Active RFID Conference. Hear Boeing, GE, the National Computerization Agency Korea, Georgia Institute of Technology and many more present on active RFID with ZigBee, RTLS, USN ... Go to www.activeRFIDsummit.com or call +44 1223 813703
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Employment
RF-RFID-SAP-Oracle-ERP; Supply Chain & TSRI
Interested in the increase of Supply Chain Velocity? Looking for assistance in achieving Your Objectives? TSRI offers excellent Consulting Opportunities for comprehensive solutions designed to serve the telecommunications, pharmaceutical, manufacturing, government, electric utilities, oil and gas, life sciences, retail, DoD and CPG target market sectors. Visit: www.tsri.biz
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
RFID Readers
Ensyc Technologies: $395 UHF Desktop Reader
The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com
MTI Wireless Edge: high-quality low-cost panel antennas
* Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com
RFID Tags & Labels
Lowry Smart Trac Labels: Depend on 100% Good Labels
Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com
Products & Services
Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags
Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions.
Research & White Papers
2006 RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor@rfidupdate.com
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