Close WindowRFID Update for Friday, October 19th
Friday, October 19, 2007
Issue 708
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Active RFID & RTLS Summit 2007
2. Editor's Note
3. Classified Listings
4. Top Story: Islands of Automation: Hawaii Sponsors RFID Trial
5. Vertical News, Sponsors: RF Code

Active RFID and RTLS - Dallas, Texas - December 5-6, 2007

Editor's Note: Today's top story is an RFID pilot in Hawaii to provide visibility of tagged lettuce, strawberries, and tomatoes from the farm to the supermarket.

GS1 UK is soliciting participants for a major new proof-of-concept pilot of EPCIS technology. Recall that EPCIS is a secure, real-time standard for sharing EPC data within and among trusted organizations. BT Auto-ID Services is working with GS1 UK on the effort. "The GS1 UK EPCIS pilot provides a groundbreaking opportunity for innovative organisations keen to improve their supply chain efficiency and save money by managing and exchanging data at a far more detailed level than ever before," David Lyon, EPCglobal business manager of GS1 UK, was quoted in the announcement. "Organisations participating in the pilot will be able to store additional real-world supply chain data, such as the precise, real time co-ordinates of items and the storage of events and data from sensor networks such as temperature, humidity, light, and vibration."

Lastly, research firm IDTechEx predicts that animal, food, and farming is set to become the biggest RFID market of all, reaching $9.4 billion within ten years. As with most markets today, China will play a large role in driving this growth, according to IDTechEx.

Islands of Automation: Hawaii Sponsors RFID Trial

The fiftieth state is trying to be first in food traceability with an RFID pilot program to track produce from the farm to the supermarket. The State of Hawaii Department of Agriculture is about to launch the three-year pilot, and hopes to have all 5,000 farms in the state using RFID when the pilot ends.

"We want to make sure that Hawaii farmers have the tools available to meet the food safety precautions that will likely be required in the future," Sandra Lee Kunimoto, chairperson of the Hawaii Board of Agriculture, is quoted in the state's announcement. "The ability to track and trace where our food comes from and where it has been distributed will become even more important as our food supply continues to be globalized."

"By weaving the RFID architecture the right way, you can give growers, wholesalers, and retailers a view of their operations that is unprecedented. Now traceability in the food industry is usually paper-based and fairly rudimentary," Ross Bonn of Lowry Computer Products told RFID Update. Lowry is serving as master integrator for the pilot.

Three growers, one distributor, and one grocery chain are participating at the start. The state hopes others will join the pilot, which received a grant from the U.S. Department of Agriculture (USDA) and the Economic Development Alliance of Hawaii. The Hawaii Department of Agriculture estimated the pilot will cost $1.6 million.

Growers will apply pre-encoded RFID labels to cartons of lettuce, strawberries, and tomatoes. The produce will be recorded in a database during the packing process, and individual cartons will be associated with their specific shipping pallet, which will receive an RFID label. The RFID labels will be read when they leave the grower, when they are received at the distributor, when they enter and leave storage areas at the distributor, when they are shipped to the grocery store, and when they are received at individual stores. The grocer will also read cartons when they are removed from cold storage, to indicate they have been put out for sale, and will read empty cartons at the disposal point. A mix of handheld and portal readers from Motorola will be deployed to various read points.

"The pilot is mostly trying to build a model to provide traceability," said Bonn. The system can protect consumer safety by providing chain-of-custody documentation and help isolate products in case of recall. State officials see other benefits, such as the ability to validate and promote Hawaiian-grown products, and to help state farmers and retailers develop a reputation for quality and excellence.

The state is creating a web portal, and Lowry is building a transactional database so pilot participants can share RFID data. Neither the EPCIS RFID data exchange standard (see RFID Data Sharing Standard EPCIS is Ratified) nor the technology-independent GS1 Global Traceability Standard that was developed for the food industry are being utilized. Lowry's solution features the iMotion software from GlobeRanger to streamline RFID data integration and communication. Lowry and GlobeRanger had previously collaborated to develop traceability solutions for the food industry, according to GlobeRanger's Susan King.

"This is an exciting vertical for RFID," King said. "Not only because it shows new uses of the technology beyond the traditional supply chain and logistics applications, but because of the opportunity to improve consumer safety."

Growers participating in the program were not identified. Dole has major operations in Hawaii, and has been actively involved in developing RFID systems to enhance traceability and recall effectiveness (click here for a good summary). The Hawaiian pilot is similar to an award-winning avocado-tracking pilot conducted in Chile (see Awards Honor RFID Innovators).

Forward this to a colleague | Request reprints: reprints at rfidupdate dot com

 Asset Tracking
Sponsored by RF Code
Apparel Tags Provide Unlikely Solution for Pipe RFID
Intel & Siemens Launch RFID Blood Bank in Malaysia
Refueling Firm Sees 6-Month Payback from RFID
 Supply Chain & Logistics
Active RFID Seals Not a Sure Thing, Despite Standard
DVD Movies to Star in Retail RFID Pilot
NXP Doubles Memory on Gen2 RFID Chips
 Retail & CPG
Wal-Mart's RFID Refresh
Dillard's Announces Item-Level RFID Pilot
Why METRO's Item-Level RFID Deployment Matters
 RTLS & Active RFID
RFID Printer Maker Zebra Makes Two Acquisitions
Carolinas HealthCare Launches Huge RTLS System
New Mobile Active RFID Reader Goes Anywhere
 Pharmaceutical & Healthcare
RFID Solution Announced for California e-Pedigree Reqs
New RFID Medical Cabinets Deployed at 50 Hospitals
RFID Medical Cabinets Evaluated in New Benchmark
 Middleware & Software Systems
Microsoft's RFID Offering a "Watershed Moment"
OATSystems Tags RFID Sweet Spots, WIP and Retail
Microsoft Announces Availability of its RFID Software
 Defense & Government
Dayton, Ohio Investing $1.4M to Support RFID Firms
IDTechEx: China is Largest RFID Market in 2007
Alien Earns Protection Under SAFETY Act
Upcoming Events
Active RFID and RTLS - Dallas, Texas - December 5-6, 2007
Attend the only event dedicated to Active RFID and RTLS; Dallas, Texas on December 5-6, 2007. All the technologies and main Active RFID markets are covered from ultra wide band to ubiquitous sensor networks, from postal applications to Active RFID in hospitals. Visit www.IDTechEx.com/active to find out more and register!
Free Seminar from Motorola: RFID and Field Mobility
Join Motorola and top RFID solution providers for an interactive seminar about RFID and Field Mobility, being held in New Jersey and Pennsylvania. Learn how businesses in multiple industries are expanding their horizons inside and outside the four walls by utilizing the latest data collection technologies. Click to learn more
Products & Services
Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags
Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions.
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Research & Whitepapers
How RFID Can Decrease Manufacturing Errors
Specialized RFID tags that are optimized for use on or around metal are an effective and viable alternative to bar codes for error proofing applications in manufacturing. Learn the financial impact of errors and recalls and how RFID can be used for error proofing and other manufacturing processes. Get the full report now.
RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
This email was intended for , who subscribed

RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor at rfidupdate dot com
Press releases and public relations inquiries should be directed to Will.

To advertise in RFID Update, email advertising07 at rfidupdate dot com to request a media kit.

RFID Questions? Ask at RFID Talk (www.RFIDtalk.com).

Forward this issue of RFID Update to your colleagues, or tell them to subscribe free at: www.RFIDupdate.com

View all past issues of RFID Update in the archive.

Update your subscription settings: subscriptions07 at rfidupdate dot com

We take your privacy seriously. View our Privacy Policy here.

RFID Update -- The RFID Industry Daily
3213 Duke Street #266
Alexandria, VA 22314
http://www.rfidupdate.com



© 2006, ALX Technologies. All Rights Reserved.