Close WindowRFID Update for Monday, September 24th
Monday, September 24, 2007
Issue 690
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Impinj
2. Editor's Note
3. Classified Listings
4. Top Story: Why METRO's Item-Level RFID Deployment Matters
5. Vertical News, Sponsors: RF Code

Learn how the Speedway reader outperforms the competition.

Editor's Note: Today's top story explains the significance of METRO's end-to-end, item-level RFID deployment unveiled last week. Also see Friday's METRO Unveils Warehouse-to-Checkout RFID System for a description of the deployment itself.

UPM Raflatac today announced that Korea Airports Corporation has selected it to provide Gen2 inlays for baggage tracking. KAC operates 14 airports around South Korea, and has allocated $3.3 million for the implementation of a government-subsidized RFID baggage tracking system. Raflatac will supply KAC 350,000 of its Rabbit inlay, which is designed specially for baggage tagging applications.

Lastly, PierPASS has set a December 1 deadline by which all trucks entering the marine container terminals at the Ports of Los Angeles and Long Beach in California must be equipped with TruckTags. TruckTag is an access control program to automate the authentication of trucks entering the terminal areas. Already 16,000 tags have been distributed, with another 1,000 set for distribution in the coming weeks. See the announcement for more details.
 Upcoming Events
  - IDGA's Border Management Summit, Oct 22-25, Wash., DC (site)
  - RFID Solutions: Securing the Commerce of Tomorrow -- Oct. 10 (site)
  - Midwest RFID Symposium, Oct 23-24, University of Kansas (site)
 Webinars
  - Webinar: Making the Case for RFID (site)
 RTLS & Active RFID
Sponsored by Ekahau
  - Locate it now. How? Ekahau. That's how! (site)
 Employment
  - RFID Recruiters - 100% Focused on RFID Recruiting (site)
 Research & Whitepapers
  - How RFID Can Decrease Manufacturing Errors (site)
  - RFID Marketing Strategies Report from RFID Update (site)
 Products & Services
  - Until you manage assets with ESP, you might want to try RFID. (site)
  - Real-Time WIP Visibility Appliance from Omnitrol Networks (site)
  - Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags (site)

Why METRO's Item-Level RFID Deployment Matters

German retailer METRO last week unveiled an item-level deployment for men's apparel at its high-end Galeria Kaufhof retail store in Essen, Germany. RFID solutions provider Checkpoint Systems, Gen2 chip and reader manufacturer Impinj, and RFID network infrastructure provider Reva Systems all worked closely with METRO on the deployment. For more on the details, see Friday's METRO Unveils Warehouse-to-Checkout RFID System. Following is a list of reasons why the deployment matters.

First item-level retail deployment of its kind.

Individually tagged men's apparel items are tracked from the distribution center to the Kaufhof back room to the store floor, at numerous points around the store floor including the dressing rooms, all the way to the point of sale. By integrating many of the leading RFID retail applications in one system -- item-level tagging, supply chain visibility, back room inventory visibility, smart shelves, interactive mirrors that make cross-sell recommendations, point of sale (POS), and theft prevention -- the system manifests a vision for track-and-trace retail long held by RFID technologists but never executed so comprehensively.

Tight EPC integration.

"To me, the most exciting thing with Kaufhof is that METRO went with all the EPC ratified standards," Reva chairman and co-founder Ashley Stephenson commented to RFID Update. Indeed, the deployment relies not just on Gen2, but LLRP, ALE, and EPCIS as well. LLRP is used for interfacing with the readers, ALE for obtaining and formatting RFID-generated data, and EPCIS for data transfer and sharing. By incorporating the full suite of EPCglobal RFID standards in one system, Kaufhof is a showcase for the potential of EPC. Stephenson also noted that Kaufhof represents a first in its usage of LLRP, a standard ratified only earlier this year.

Heavy use of near-field UHF.

Near-field UHF plays a major role at Kaufhof. Recall that near-field UHF, versus its more commonly deployed sibling far-field UHF, has been championed by Impinj and others as a suitable technology for Gen2 item-level tagging in apparel, pharmaceuticals, and other applications.

At Kaufhof, near-field UHF offered METRO a more tightly-controlled read field that was critical in areas like point of sale and smart shelves. "In order to confine the read zone so that only the correct garments were read (e.g., at point of sale terminals, on display shelves), it is necessary to use the near field. Also, reading closely stacked garments on the display tables and at point of sale requires using near field," explained Impinj co-founder and CTO Chris Diorio in an email. "However, there are points within the store where a more wide range of garments should be read and the far field was employed. We expect that a mix of far and near field will be implemented in many retail environments in the future."

Note that both near-field and far-field UHF use the same tags and readers; only the reader antennas differ.

Excellent performance. In Europe.

METRO had defined performance criteria that the participating vendors had to meet. According to Diorio, those criteria were met and exceeded. "Everyone on this project was incredibly happy," he said. "The readability is exceptionally good, in general 99.9 percent. It's way above METRO's minimum read criteria at every read point in the store."

This showing is made all the more impressive by its European setting. Recall that Gen2 RFID deployments in Europe have historically been challenged by restrictions on radio frequency transmissions. However, those challenges may soon be a thing of the past. Diorio explained that vastly improved European regulations are in the final stages of ratification, and that they are actually designed around optimal RFID performance. While formal approval of the new regulations isn't expected until this coming January, METRO was able to get a waiver and allowed to design the Kaufhof deployment under the new rules. "The new European regulatory requirements are really fantastic," commented Diorio. "They provide the best RFID performance worldwide."

Thus, assuming the new regulations pass as everyone expects they will, the Kaufhof deployment may represent the nail in the coffin for an "RF-unfriendly" Europe.

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 Asset Tracking
Sponsored by RF Code
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Refueling Firm Sees 6-Month Payback from RFID
Hospital Manages Thousands of Patient Files with RFID
 Supply Chain & Logistics
Med Distributor Converts to Gen2 RFID for Item Tracking
METRO to Penalize RFID Non-compliance
Kids Clothes Firm Outgrows HF, Puts on Gen2 RFID
 Retail & CPG
METRO Unveils Warehouse-to-Checkout RFID System
McDonald's Pilots RFID Self-Ordering System in Korea
TAGSYS Announces Two Apparel RFID Deployments
 RTLS & Active RFID
New Mobile Active RFID Reader Goes Anywhere
Semiconductor Maker Cuts Production Time with RTLS
New RTLS Tag Combines RFID and Infrared
 Pharmaceutical & Healthcare
New RFID Medical Cabinets Deployed at 50 Hospitals
RFID Medical Cabinets Evaluated in New Benchmark
Animal RFID Chip Implants Linked to Cancer
 Middleware & Software Systems
OATSystems Tags RFID Sweet Spots, WIP and Retail
Microsoft Announces Availability of its RFID Software
RFID Reader Interoperability Takes a Step Forward
 Defense & Government
IDTechEx: China is Largest RFID Market in 2007
Alien Earns Protection Under SAFETY Act
How the SAFETY Act Could Protect RFID Vendors
Upcoming Events
IDGA's Border Management Summit, Oct 22-25, Wash., DC
Get the latest SBInet updates from DHS and Boeing! Speakers include: David V. Aguilar, Chief, Office of Border Patrol; Robert Mocny - Acting Director, US-VISIT; Robert Jacksta - Exec Dir Traveler Security & Facilitation, CBP; Greg Giddens - Exec Dir, Secure Border Initiative; and Dr. Kirk Evans - Program Mgr, SBInet. www.bordermanagementsummit.com.
RFID Solutions: Securing the Commerce of Tomorrow -- Oct. 10
Join the U.S. Chamber of Commerce and SAP in Washington, DC to discuss the balance between regulation and innovation and responsible approaches to issues in areas such as national defense, port security, food and drug safety, and pandemic preparedness. For more information call 202.463.5500. Register Today.
Midwest RFID Symposium, Oct 23-24, University of Kansas
The 3rd annual symposium and exhibition focuses on closed-loop applications of RFID. Speakers and exhibitors from Motorola, Ekahau, Intelleflex, Fluensee, Intermec, Rush Tracking, SAVR Communications and more will demonstrate RFID's potential to error proof manufacturing, organize the office, and simplify asset tracking in industry and healthcare. www.continuinged.ku.edu
Webinars
Webinar: Making the Case for RFID
Join ABI's Mike Liard and Intermec for a discussion on how to find the benefits, profitability, payback and ROI of RFID. We'll cover key considerations and compelling applications, and offer insight into best practices and lessons learned. Finally, we'll discuss how to make the case for RFID in your business. Register today.
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Research & Whitepapers
How RFID Can Decrease Manufacturing Errors
Specialized RFID tags that are optimized for use on or around metal are an effective and viable alternative to bar codes for error proofing applications in manufacturing. Learn the financial impact of errors and recalls and how RFID can be used for error proofing and other manufacturing processes. Get the full report now.
RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
Products & Services
Until you manage assets with ESP, you might want to try RFID.
Get visibility into critical assets when they're out of reach. Motorola's RFID solutions track employee-assigned IT equipment, monitor maintenance schedules, or manage assets essential to your business. It's a proven solution for watching over your assets. And it's just another way Motorola puts Enterprise Mobility in the palm of your hand. HELLOMOTO
Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP.
Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags
Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions.
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor at rfidupdate dot com
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