 | Monday, September 22, 2008 Issue 910 | | Will Smith, Editor |  |
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 | Editor's Note: Today's top story is a new survey by ABI Research that found a number of interesting shifts in RFID adoption trends, such as the waning importance of compliance as a driver and a projected 28 percent increase in RFID spending in 2009.
TransCore has introduced the eZGo Anywhere, an RFID toll collection tag that it hopes will further interoperability among toll collection systems around the US. "We've come to expect and enjoy interoperability of systems such as with cellular phone or ATM services, yet any form of national interoperability among toll systems has previously eluded us," John Simler, president of TransCore's Intelligent Transportation Systems Group, was quoted in the announcement. "With the eZGo Anywhere multi-protocol tag, toll authorities can now offer inter-state drivers, both commercial and private, the ability to easily pass through toll gates without needing to carry a bag full of tags." TransCore is a leader in RFID toll collection systems, which are deployed in 41 countries worldwide.
Axcess International today announced that its Micro-Wireless IDs have been deployed across 30 mines in the state of West Virginia, where the tags will provide real-time visibility of miners. The solution enables the mines to comply with The Miner Act of 2006, which was passed to improve mining safety after the Sego Mine tragedy in January 2006 claimed 12 miners' lives.
Lastly, a reminder: SkyeTek's webinar, covering the real-time visibility of assets and inventory using RFID, will take place tomorrow from 2-3pm EDT. You can register here. |
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 Survey Finds Major Shifts in RFID Adoption Trends
 By John Burnell
 Compliance programs are no longer the leading driver behind RFID implementations, and cost is no longer the leading criteria in tag selection, according to a new survey from ABI Research. The survey of 186 RFID end users worldwide will form the basis of the Oyster Bay, New York firm's latest series of RFID industry research reports. Besides the changes in RFID implementation and purchase decisions, the survey also found users are planning to significantly raise their RFID spending, and will support a diversity of applications.
"Compliance is not the leading driver this time around. That's a first for the past several years," ABI Research director Mike Liard told RFID Update. Users are planning RFID projects in many industries and applications, Liard said in ABI's announcement. "RFID opportunities are broad in today's market. Virtually every economic sector and industry where data needs to be collected or objects need to be tracked holds the potential for RFID applications."
Survey respondents plan to spend about 28 percent more on RFID projects in 2009 as they did in 2008. "RFID expenditures are increasing, and it's happening for all types of users and applications," Liard said. Based on data from previous research, earlier this year ABI predicted 15 percent compound annual growth for RFID through 2013 (see ABI Research Finds Widespread RFID Market Growth). The two studies had different respondents, which accounts for the differences in projections. Liard said respondents to the most recent study skewed more heavily to passive UHF RFID technology users, and the earlier one included a broader base, with more users in smaller, slower-growing markets.
Support for multiple applications in the broad RFID market, which is no longer dominated by customer-dictated shipment tagging requirements, shows that users are recognizing RFID's potential to improve their operations, according to Liard. "Business process improvement was the number one adoption driver, not customer compliance," he said. "After that, users are motivated by scalability and extensibility -- they want systems that can grow beyond pilots -- followed by ease of integration. When we asked about business benefits, we learned most people are using RFID for business process improvements and efficiency gains, improving asset visibility, security, and regulatory compliance, such as Sarbanes-Oxley and e-pedigree. When we spoke with banks and financial firms, it wasn't long before Sarbanes-Oxley came up in the conversation."
ABI has been conducting an RFID end user survey for several years, and produces multiple reports on various technology trends. Besides identifying a changing application mix, this year's survey also identified changes in what motivates users to purchase specific tags. Previously, price was the leading factor in the tag purchase decision, but it fell to third in this year's study, behind read accuracy rate and range.
"For the first time, cost wasn't number one on the list," Liard said. "Performance is outweighing price [across applications and industries]."
The survey also found RFID buyers want to purchase their RFID systems as part of a total solution and prefer not to deal with multiple vendors for hardware, software and integration. This is consistent with a report ABI issued earlier in the year, which analyzed implications for firms in the RFID distribution channel (see ABI Warns RFID Integrators to Adapt to Tech Maturation).
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| Webinars | Real-Time Visibility of Assets and Inventory using RFID Traditional methods for tracking equipment, inventory, and field staff are labor intensive and inaccurate, creating operational inefficiencies. RFID based solutions can deliver accurate and timely information which provides you with the data you need to make sound business decisions. Join our webcast on 9/23 at 2 PM EST. Register Here |  | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how! Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. |  | | Products & Services | Real-Time WIP Visibility Appliance from Omnitrol Networks Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP. |  | | RFID Tags & Labels | Tag Any Asset: Nox-TM4 -40F to 392F. Metal Mount. IP68 Rated. UHF US and Euro. EPC Generation 2. Rugged. 4-10' read range. Only 1.5" long. Available now. Please visit Simply RFID for more information. | Ferroxtag HF tags: Smart on Metal! Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com |  | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com |  | | Research & Whitepapers | RFID Marketing Strategies Report Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |  | | Upcoming Events | Active RFID, RTLS & Sensor Networks 2008 | Nov 5-6 | Dallas IDTechEx presents the only event in the world dedicated to the technologies of Active RFID, RTLS and Ubiquitous Sensor Networks. The conference will look at the key applications that are driving growth including manufacturing, healthcare, the military and security, postal and courier, and logistics. Find more information here www.IDTechEx.com/Active. | RFID Health Care Industry Adoption Summit, Nov 16-18, D.C. The National Association of Chain Drug Stores (NACDS) and Healthcare Distribution Management Association (HDMA) are pleased to co-sponsor this comprehensive overview of RFID and track-and-trace operational and implementation strategies for the healthcare supply chain. For more information, or to register, please visit -- http://meetings.nacds.org/rfid/2008/registration.cfm | RFID Executive Forum - Impact RFID, October 15, 2008 at UCLA UCLA WINMEC will host its 2008 RFID Executive Forum. This Forum will bring academics, industry practitioners to discuss industry-specific modality of use of RFID and the application of RFID in their industry. For more information, please visit: www.winmec.ucla.edu/rfid/2008 |
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