 | Friday, September 22, 2006
Issue 449 | | Will Smith, Editor |  |
|
Editor's Note: Today's top story is a look at the proposed California RFID legislation from some of the industry organizations that participated in its development.
Alliance Tech, the provider of RFID solutions for conferences and events, has announced its most recent success: the four-day, 1200-attendee Avnet Partner Conference late last month where readers were installed across 15 doorways to better understand participant movement and behavior.
Lastly, IPICO's IP-X RFID technology is going to be tested at four pilot locations in China, the company has announced. IP-X works in multiple frequency bands, allowing it to be applied across a wide variety of applications. |
|
| | - Organic RFID 2006: October 11-13, 2006 (site) | | - RFID Applications, September 21 - 22, Washington DC (site) | | - RFID Germany 2006, October 9-10, Frankfurt, Germany (site) | | - Active RFID Summit 2006, Nov 14-15, Atlanta, GA (site) | | - RFID Journal Industry Summits, September 26 - 28, Chicago (site) | | - RFID Journal LIVE! Europe 2006, October 25 - 27, Amsterdam (site) | | - RFID Journal LIVE! Canada, November 8 - 9, Toronto (site) | | - EPCglobal US Conference 2006, October 17-19, Los Angeles (site) | | | RFID Tags & Labels | | - Lowry Smart Trac Labels: Depend on 100% Good Labels (site) | | - CCL Label - Your Global Partner for Labeling & Packaging (site) | | | RFID Readers | | - Ensyc Technologies: $395 UHF Desktop Reader (site) | | - MTI Wireless Edge: high-quality low-cost panel antennas (site) | | | Products & Services | | - Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | | | Research & White Papers | | - 2006 RFID Marketing Strategies Report from RFID Update (site) | |
|
RFID Industry Weighs In On California Bill
California Senate Bill 768 (SB 768), which would put new restrictions on RFID cards and documents issued by California government bodies, may not be good legislation, but it represents a good compromise, according to several industry associations who were involved in the legislative process. The original version of State Senator Joe Simitian's Identity Information Protection Act called for an outright ban on RFID cards and documents. A strong industry response led by the AeA (formerly American Electronics Association) won hard-fought concessions.
"The final version is a good middle ground for all of us," AeA Senior Vice President for California Public and Legislative Affairs Roxanne Gould told RFID Update. "It provides protections without demonizing the technology. It's probably the best we can get out of the legislative process."
California Governor Arnold Schwarzenegger has until September 29, 2006 -- a week from today -- to sign the bill into law. Gould, who has worked with California lawmakers for more than two years as the bill has worked through the legislative process, said the governor's office has given no indication whether SB 768 will be signed or rejected.
The proposed law would apply only to state and local California government bodies, including transit authorities, but not the private sector.
AIM Global and the Secure ID Coalition joined the AeA in advising the California legislature about RFID technology and policy implications, and succeeded in having some of the most restrictive requirements excluded from the final bill. Some specific forms of data protection and other security measures were removed, creating more flexibility for RFID implementations.
"We've seen a lot of innovation and a lot of positive developments with RFID tags and security, even in just the last six months," AIM Global President Dan Mullen told RFID Update. "More legislation could limit technology or stifle innovation." As an example of continuing innovation, Mullen cited a new security feature developed for the US e-passport program that only allows the RFID chip to be read immediately after the passport is scanned by an OCR machine.
"We didn't want the state law that mandates specific protection or locks in on a single technology," said Gould. "That would be like requiring people to use 8-track after the world evolves to MP3."
For years, slow RFID adoption despite its many benefits led industry observers to call RFID "a solution looking for a problem." The same can now be said about legislation and other proposed "solutions" to undocumented RFID security problems. RFID industry sources involved in the California legislative process question whether a separate RFID security law is necessary, since other laws already cover identity and data theft.
"There are already many laws to protect privacy," said Mullen. "Why is RFID suddenly so different?"
Tres Wiley, a founding member of the Secure ID Coalition and director of e-documents at Texas Instruments, told RFID Update the proposed legislation "has teeth and probably is going to impact some people," but does not appear likely to hinder RFID adoption.
Wiley said the Secure ID Coalition is not aware of pending RFID legislation in other states, but several may take up the issue in their next legislative sessions, and the California bill would likely serve as a model.
Ignorance of what exactly RFID is, what data RFID tags carry and how it is protected, and confusion between RFID and wireless LAN technology, which has suffered many high-profile security problems, may create confusion and momentum for additional legislation. The AeA, AIM and Secure ID Coalition say more education and advocacy will be required to help RFID gain acceptance.
"In this day and age, it can be very easy to give a sound bite and completely persuade someone about a security danger," said Gould. "It can be very difficult to break through the sound bite and get through to actually inform and educate people."
Forward this to a colleague |
|
|
|
|
| Upcoming Events | Organic RFID 2006: October 11-13, 2006
Conference location: Hilton San Diego Resort in San Diego, CA. Co-chairs are Dr. Daniel Gamota, Director, Printed Electronics, Motorola and Dr. Kiyoshi Yase, Deputy Director of Photonics Research Institute, AIST. Attendees will receive a comprehensive assessment of organic RFID technology capabilities, application requirements and implementation issues. www.intertechusa.com/orfid.html | RFID Applications, September 21 - 22, Washington DC
Four separate vertically oriented industry conferences in one. RFID and Sensor Network applications for Pharmaceutical, Hospital & Healthcare, Logistics and Defense Systems industries. Network face to face with the leading end users, systems integrators, and vendors. Hear from ODIN technologies, Boeing, GlaxoSmithKline, IBM and more. Save 35% with code RUPDATE. www.scievents.com/rfid06fall | RFID Germany 2006, October 9-10, Frankfurt, Germany
This educational business & technology conference delivers practical and realistic answers about the implementation of RFID technology in any application. Hear RFID case studies from Volkswagen, FIFA WorldCupTM Organizing Committee, and more. A must attend event for Corporations & End Users, VARs & System Integrators, RFID Vendors and Solutions Providers. www.rfid-germany.com | Active RFID Summit 2006, Nov 14-15, Atlanta, GA
Based on the highly successful 2005 Conference, the Active RFID Summit 2006 is the world's only dedicated Active RFID Conference. Hear Boeing, GE, the National Computerization Agency Korea, Georgia Institute of Technology and many more present on active RFID with ZigBee, RTLS, USN ... Go to www.activeRFIDsummit.com or call +44 1223 813703 | RFID Journal Industry Summits, September 26 - 28, Chicago
Four co-located summits with a shared technology exhibition address the unique needs of the retail/consumer products goods, pharmaceutical, manufacturing and aerospace industries. The event brings together leading end users, systems integrators, consultants and vendors to address critical adoption issues in a highly interactive and collaborative setting. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/industrysummits | RFID Journal LIVE! Europe 2006, October 25 - 27, Amsterdam
The only European RFID event addressing critical adoption issues affecting European companies. This RFID event is where the European RFID community—end users, leading vendors, systems integrators, consultants and others—gathers to learn, plan strategies, network, buy and sell, and share ideas. Plus CompTIA RFID+ training. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/europe2006 | RFID Journal LIVE! Canada, November 8 - 9, Toronto
RFID Journal LIVE! Canada in partnership with EPCglobal Canada is the RFID event for companies doing business in Canada. The conference and exhibition has the educational content, technology solutions and networking opportunities you need to learn how RFID can benefit your company today. Plus CompTIA RFID+ training. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/livecanada | EPCglobal US Conference 2006, October 17-19, Los Angeles
The EPCglobal US Conference provides you with accurate and impartial information on the latest standards/technology to help you build & refine your EPC/RFID implementations. Connect with leading end user pioneers - Meet with industry experts - Learn the secrets of successful EPC/RFID deployment - Optimize implementations from strategy to execution. www.EPCglobalUs.org/conference | | | RFID Tags & Labels | Lowry Smart Trac Labels: Depend on 100% Good Labels
Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com | CCL Label - Your Global Partner for Labeling & Packaging
CCL Label is North America's leading full-service provider of pharmaceutical and healthcare labeling and packaging solutions. CCL incorporates the latest RFID technologies into it's labels to provide our customers with labels that are smarter with broader applications. CCL Label puts the Power Behind Your Brand. 609.433.3700 ext.127 or visit www.ccllabel.com | | | RFID Readers | Ensyc Technologies: $395 UHF Desktop Reader
The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com | MTI Wireless Edge: high-quality low-cost panel antennas
* Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com | | | Products & Services | Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com
SimplyRFID Pro-Tags provide instant DOD RFID compliance for as little as $.70 cents per pre-programmed tag. SimplyRFID creates pre-packaged RFID solutions that are simple, tested, and proven. Visit us at www.simplyRFID.com to find a proven solution for your RFID need. | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Research & White Papers | 2006 RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
This email was intended for , who subscribed
RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.
RFID Update Editor: Will Smith, editor@rfidupdate.com
Press releases and public relations inquiries should be directed to Will.
To advertise in RFID Update, email advertising@rfidupdate.com to request a media kit.
RFID Questions? Ask at RFID Talk (www.RFIDtalk.com).
Forward this issue of RFID Update to your colleagues, or tell them to subscribe free at: www.RFIDupdate.com
View all past issues of RFID Update in the archive.
Update your subscription settings: subscriptions@rfidupdate.com
We take your privacy seriously. View our Privacy Policy here.
RFID Update -- The RFID Industry Daily
3213 Duke Street #266
Alexandria, VA 22314
http://www.rfidupdate.com
© 2006, ALX Technologies. All Rights Reserved. |
|
|
