 | Friday, September 8, 2006
Issue 439 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is research firm Venture Development Corporation's assessment of the RFID reader market.
There have been a handful of new hire announcements this week from across the industry, including:- Avery Dennison Retail Information Services appointed Philip Calderbank as director of marketing for RFID & Security. Calderbank will be responsible for Avery Dennison RIS' worldwide strategy for RFID and security products. He comes to Avery Dennison RIS from software integrator SEEBURGER, where he served as vice president of RFID. (announcement)
- RFID solutions provider ODIN technologies brought on Ted Milone as the company's federal practice director. Milone was previously with BearingPoint in its Health Services division as a United States Department of Defense Healthcare account leader. (announcement)
- NCR has hired Andy Robson as business development manager, NCR RFID Global Group, for Europe, the Middle East and Africa. Robson has over 25 years experience in retail and asset management, and will be charged with RFID solutions deployment in the retail, financial services, and allied sectors. He comes to NCR from CHEP, the pallet and container company, where his responsibilities included developing EPC and RFID track-and-trace services. (announcement)
- Rudie Lion has joined the AIDC division of research firm Venture Development Corporation as a senior analyst and program manager. Lion will be responsible for AIDC syndicated and consulting programs at VDC. Previously, he ran his own consulting firm that covered a wide range of products and issues related to personal identification and "security printing", including electronic passports and biometrics. (announcement)
- Also recall these recent hires we already reported: Len Chermack was appointed president and CEO of edgeware provider GlobeRanger (announcement), and Mike McGregor, formerly a lead RFID chip designer at Alien, joined secure RFID solutions provider SecureRF as vice president of engineering (announcement).
Lastly, note the two new classified listings below for upcoming RFID events from CMP Media. The first is RFID Applications on September 21st and 22nd in Washington, DC. The second is RFID Germany 2006 in Frankfurt on October 9th and 10th. |
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| - RFID Applications, September 21 - 22, Washington DC (site)  | | - RFID Germany 2006, October 9-10, Frankfurt, Germany (site) | | - USA RFID Technology Group Stand at CeBIT, 15-21 March 2007 (site) | | - Active RFID Summit 2006, Nov 14-15, Atlanta, GA (site) | | - RFID: Evaluate, Justify & Deploy, Nov. 13-15, Las Vegas (site) | | - RFID Journal Industry Summits, September 26 - 28, Chicago (site) | | - RFID Journal LIVE! Europe 2006, October 25 - 27, Amsterdam (site) | | - RFID Journal LIVE! Canada, November 8 - 9, Toronto (site) | | - EPCglobal US Conference 2006, October 17-19, Los Angeles (site) | | | RFID Tags & Labels | | - Lowry Smart Trac Labels: Depend on 100% Good Labels (site) | | - CCL Label - Your Global Partner for Labeling & Packaging (site) | | | RFID Readers | | - Ensyc Technologies: $395 UHF Desktop Reader (site) | | - MTI Wireless Edge: high-quality low-cost panel antennas (site) | | | Products & Services | | - RFIDSupplyChain.com: Save on RFID Tags, RFID Readers & More (site) | | - Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | | | Research & White Papers | | - 2006 RFID Marketing Strategies Report from RFID Update (site) | |
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RFID Reader Market Worth $1.18b in 2010
Venture Development Corporation of Natick, Massachusetts, yesterday released findings on last year's market for RFID readers, which the firm pegs at $320 million. Over the next five years, VDC expects the market to grow at a compound annual growth rate of almost 30%, reaching $1.18 billion in 2010.
In 2005, fixed-position readers accounted for the vast majority of the $320m, with 81.4% of the market. The rest of the market was split evenly between OEM modules (readers that are integrated into other hardware, like printers) and handhelds; the former accounted for 9.4% of the market, the latter 9.2%.
The gaping disparity between demand for fixed readers and handhelds will persist, according to VDC. As EPC RFID adoption widens in the supply chain and retail sectors, implementations will become more complex and require more read points in places like conveyors, fork lifts and other vehicles, and dock doors. Demand will also come from applications where read points are embedded in counters, tabletops, kiosks, and workstations. Essentially, the applications for fixed RFID readers are far more varied than for handheld readers, which are primarily used in the supply chain for exception handling and manual scanning. "The expansion of applications such as pallet tracking, item management, baggage handling, industrial automation, automatic payment, and contactless smartcard applications (i.e., payment, ticketing, and security/access control) that require fixed-position readers will continue to drive the imbalance between handheld and fixed-position readers in all regions," said Shan shan Chu, an analyst in VDC's RFID Practice.
That's not to say that the handheld market will stagnate. On the contrary, it will inch up to 13% of the total RFID reader market by 2010, predicts VDC, reaching a market valuation of $150 million. This growth will be due to the aforementioned EPC RFID adoption in the supply chain, where handhelds will be used in warehousing and inventorying applications.
VDC noted in its assessment of last year's RFID reader market that the "overwhelming majority" of readers were for low- and high-frequency applications. Glaringly absent is a mention of the ultrahigh frequency (UHF) readers used in the EPC market that the likes of Alien, Impinj, Intermec, Symbol, and ThingMagic serve. Indeed, sources tell RFID Update that a paltry 18,000 such readers were sold last year, and that almost half of them were purchased by just three end users: Wal-Mart, Target, and Tesco.
| Read the release from Venture Development Corporation |
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| Upcoming Events | RFID Applications, September 21 - 22, Washington DC
Four separate vertically oriented industry conferences in one. RFID and Sensor Network applications for Pharmaceutical, Hospital & Healthcare, Logistics and Defense Systems industries. Network face to face with the leading end users, systems integrators, and vendors. Hear from ODIN technologies, Boeing, GlaxoSmithKline, IBM and more. Save 35% with code RUPDATE. www.scievents.com/rfid06fall/ | RFID Germany 2006, October 9-10, Frankfurt, Germany
This educational business & technology conference delivers practical and realistic answers about the implementation of RFID technology in any application. Hear RFID case studies from Volkswagen, FIFA WorldCupTM Organizing Committee, and more. A must attend event for Corporations & End Users, VARs & System Integrators, RFID Vendors and Solutions Providers. www.rfid-germany.com | USA RFID Technology Group Stand at CeBIT, 15-21 March 2007
The USA RFID Technology Group Stand is an easy, cost-effective way to exhibit at the world’s largest and most influential technology tradeshow. Turnkey exhibit packages include a fully-furnished booth as well as marketing and PR support that targets attendees, journalists, distributors and resellers. Learn more at www.hf-usa.com/cebit_rfid | Active RFID Summit 2006, Nov 14-15, Atlanta, GA
Based on the highly successful 2005 Conference, the Active RFID Summit 2006 is the world's only dedicated Active RFID Conference. Hear Boeing, GE, the National Computerization Agency Korea, Georgia Institute of Technology and many more present on active RFID with ZigBee, RTLS, USN ... Go to www.activeRFIDsummit.com or call +44 1223 813703 | RFID: Evaluate, Justify & Deploy, Nov. 13-15, Las Vegas
Combines the latest research from RFID Alliance Lab, an independent testing facility at the University of Kansas, with a practical 12-step implementation guide developed by a leading RFID pioneer. You’ll study equipment and programs, learn how to question vendors, and determine your ROI. www.continuinged.ku.edu/programs/rfid | RFID Journal Industry Summits, September 26 - 28, Chicago
Four co-located summits with a shared technology exhibition address the unique needs of the retail/consumer products goods, pharmaceutical, manufacturing and aerospace industries. The event brings together leading end users, systems integrators, consultants and vendors to address critical adoption issues in a highly interactive and collaborative setting. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/industrysummits | RFID Journal LIVE! Europe 2006, October 25 - 27, Amsterdam
The only European RFID event addressing critical adoption issues affecting European companies. This RFID event is where the European RFID community—end users, leading vendors, systems integrators, consultants and others—gathers to learn, plan strategies, network, buy and sell, and share ideas. Plus CompTIA RFID+ training. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/europe2006 | RFID Journal LIVE! Canada, November 8 - 9, Toronto
RFID Journal LIVE! Canada in partnership with EPCglobal Canada is the RFID event for companies doing business in Canada. The conference and exhibition has the educational content, technology solutions and networking opportunities you need to learn how RFID can benefit your company today. Plus CompTIA RFID+ training. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/livecanada | EPCglobal US Conference 2006, October 17-19, Los Angeles
The EPCglobal US Conference provides you with accurate and impartial information on the latest standards/technology to help you build & refine your EPC/RFID implementations. Connect with leading end user pioneers - Meet with industry experts - Learn the secrets of successful EPC/RFID deployment - Optimize implementations from strategy to execution. www.EPCglobalUs.org/conference | | | RFID Tags & Labels | Lowry Smart Trac Labels: Depend on 100% Good Labels
Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com | CCL Label - Your Global Partner for Labeling & Packaging
CCL Label is North America's leading full-service provider of pharmaceutical and healthcare labeling and packaging solutions. CCL incorporates the latest RFID technologies into it's labels to provide our customers with labels that are smarter with broader applications. CCL Label puts the Power Behind Your Brand. 609.433.3700 ext.127 or visit www.ccllabel.com | | | RFID Readers | Ensyc Technologies: $395 UHF Desktop Reader
The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com | MTI Wireless Edge: high-quality low-cost panel antennas
* Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com | | | Products & Services | RFIDSupplyChain.com: Save on RFID Tags, RFID Readers & More
Looking to comply with RFID mandates or implement RFID in your business processes? RFIDSupplyChain.com -- a leader in RFID hardware, software, services and solutions -- provides the latest RFID tags, readers, antennas, smart labels, printers and portals from Alien, Symbol, Intermec, Omron, Printronix, Zebra and BlueBean. Purchase RFID Technology Solutions | Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com
SimplyRFID Pro-Tags provide instant DOD RFID compliance for as little as $.70 cents per pre-programmed tag. SimplyRFID creates pre-packaged RFID solutions that are simple, tested, and proven. Visit us at www.simplyRFID.com to find a proven solution for your RFID need. | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Research & White Papers | 2006 RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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