 | Thursday, September 6, 2007
Issue 678 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is distributor Blu Pharmaceuticals' deployment of SupplyScape's electronic pedigree solution.
California is the latest U.S. state to pursue law regarding forced implantation of RFID chips in people. The LA Times reports that State Senator Joe Simitian proposed a bill that was approved by the state Assembly on Thursday and will now go on to be either passed or vetoed by California governor Arnold Schwarzenegger. If it passes, California will join North Dakota and Wisconsin as the third state with a forced-implantation ban. Recall that Simitian introduced more sweeping anti-RFID legislation last year, only to have Schwarzenegger veto it (see California RFID Restrictions Get Governor's Veto). This year Simitian has continued his pursuit but with a modified strategy: he has parceled the original bill into pieces in the hopes of legislating the technology incrementally.
Lastly, giant electronics manufacturer NEC has introduced an RFID reader that operates at three different frequencies: 13.56 MHz (HF), the UHF band, and 2.45 GHz. The device, which NEC indicates is the first of its kind, is novel because typically readers operate at only one frequency. A Gen2 reader (Gen2 operates on the UHF band) would not read HF tags, for example. The company has posted detailed specifications and a photo of the new reader. The rationale for the device? "With the market exhibiting a mix of RFID tags with different frequencies and protocols," reads the announcement, "the unavailability of a dedicated reader/writer for all RFID tags has created a bottleneck in expansion of the RFID market. The newly developed multi-RFID reader/writer makes it possible to read and write any RFID tag information contained in any product or item with this one device by supporting all the major RFID tags presently in use around the world." |
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| Upcoming Events | - RFID Solutions: Securing the Commerce of Tomorrow -- Oct. 10 (site)  | | - RFID World Boston - September 18 - 20, 2007 (site) | | - Midwest RFID Symposium, Oct 23-24, University of Kansas (site) | | - IDGA's Military Logistics Summit, Sept 10-13, Adelphi, MD (site) | | - LogiPharma 07, Sept. 17-19, Loews Philadelphia Hotel, PA (site) | | - IDTechEx's RFID Europe; 18-19 September, Cambridge, UK (site) | | | RTLS & Active RFID | | 
Sponsored by Ekahau | |
| | - Locate it now. How? Ekahau. That's how! (site) | | | Products & Services | | - Free RFID Software with Alien 9800 at RFIDSupplyChain.com (site) | | - Until you manage assets with ESP, you might want to try RFID. (site) | | - Real-Time WIP Visibility Appliance from Omnitrol Networks (site) | | - Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags (site) | | | Research & Whitepapers | | - How RFID Can Decrease Manufacturing Errors (site) | | - RFID Marketing Strategies Report from RFID Update (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | |
Blu Pharmaceuticals Deploys SupplyScape E-Pedigree
Electronic pedigree solution provider SupplyScape today announced that Kentucky-based generic pharmaceuticals manufacturer and distributor Blu Pharmaceuticals has deployed the company's E-Pedigree software solution. RFID Update spoke with SupplyScape's director of product marketing Brian Daleiden about the deployment and the state of electronic pedigrees generally.
Blu Pharmaceuticals sought an e-pedigree solution for its pharmaceutical products to address three primary shortcomings with its existing paper pedigree process. First, paper pedigrees are far easier to counterfeit than electronic pedigrees, so they did not offer what Blu considered adequate security. Second, paper did not allow Blu to exchange the pedigree information electronically with trading partners that were equipped to receive the information over the internet. Lastly, Blu needed to comply with new electronic pedigree requirements like those in California and Florida.
SupplyScape's Daleiden noted that one key characteristic of the Blu deployment is its use of SupplyScape's web portal feature, which provides Blu customers (e.g., drug wholesalers) with web-based access to pedigree information even if they have not deployed an electronic pedigree solution themselves. "Downstream customers without an e-pedigree solution would have a significant challenge to manage the new electronic pedigree data," explained Daleiden. "But by using the portal, they don't have to acquire their own e-pedigree solution. They have an ability through a browser-based interface to access the information that Blu is basically managing for them."
Daleiden stressed that this benefits not only Blu customers, but Blu itself as well. It makes Blu more attractive to its customers because the company is essentially offering them an e-pedigree solution. "They can provide customers a solution that removes the need for those customers to deploy their own e-pedigree solution," commented Daleiden. "That can be a significant competitive differentiator for Blu."
Currently, the Blu deployment uses only bar codes, no RFID. When asked if there is a transition plan to graduate from bar codes to RFID, Blu's director of sales and marketing Debbie McCullum answered, "Not at this time." Despite the undeniable potential for RFID as an enabler of electronic pedigrees, Daleiden noted that e-pedigrees today are predominantly implemented using bar code technology.
SupplyScape is a leading name in electronic pedigrees. It has 65 customers and just today announced a Series C round of funding to the tune of $10 million in which all previous investors participated.
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| Upcoming Events | RFID Solutions: Securing the Commerce of Tomorrow -- Oct. 10
Join the U.S. Chamber of Commerce and SAP in Washington, DC to discuss the balance between regulation and innovation and responsible approaches to issues in areas such as national defense, port security, food and drug safety, and pandemic preparedness. For more information call 202.463.5500. Register Today. | RFID World Boston - September 18 - 20, 2007
A premiere event at the new CMP TechMash Boston, RFID World Boston brings together the foremost luminaries on RFID technology and implementation to discuss the concepts and topics critical to making RFID a reality for today's businesses. Enter code RU01 to save $300! | Midwest RFID Symposium, Oct 23-24, University of Kansas
The 3rd annual symposium and exhibition focuses on closed-loop applications of RFID. Speakers and exhibitors from Motorola, Ekahau, Intelleflex, Fluensee, Intermec, Rush Tracking, SAVR Communications and more will demonstrate RFID's potential to error proof manufacturing, organize the office, and simplify asset tracking in industry and healthcare. www.continuinged.ku.edu | IDGA's Military Logistics Summit, Sept 10-13, Adelphi, MD
Join the "who's who" of logistics at the leading event for senior-level defense logistics professionals. Join thought leaders and decision-makers to discuss the latest implementation strategies and program initiatives to ensure the flexibility and preparedness of our military's future. Special keynote by: GEN John Abizaid, USA (Ret), Commander, USCENTCOM (2003-2007). www.militarylogisticssummit.com. | LogiPharma 07, Sept. 17-19, Loews Philadelphia Hotel, PA
LogiPharma presents 3 days of knowledge-sharing and idea exchange on the challenges and issues surrounding pharmaceutical supply chain management. For more information please visit www.logipharma.com. | IDTechEx's RFID Europe; 18-19 September, Cambridge, UK
IDTechEx's RFID Europe, in its eighth year, is the premium event covering RFID, technology analysis and market insight. Hear from AIR FRANCE KLM, Ahold, BP, TNT, MasterCard, Tube Lines, Sony, City Link and others. Explore technologies from printed RFID to smart tickets and cards to RTLS and sensor networks. Register with code: UPDATE97. | | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. | | | Products & Services | Free RFID Software with Alien 9800 at RFIDSupplyChain.com
Purchase an Alien 9800 RFID Reader and receive BlueBean RFID Simpleware free- perform rapid prototyping and development of RFID solutions without having to write any code...collect tag information from multiple readers...test reader connections...view all tag data in one batch. Looking for an RFID reader? Receive the free RFID Reader Report at RFIDSupplyChain.com. | Until you manage assets with ESP, you might want to try RFID.
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Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP. | Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags
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Specialized RFID tags that are optimized for use on or around metal are an effective and viable alternative to bar codes for error proofing applications in manufacturing. Learn the financial impact of errors and recalls and how RFID can be used for error proofing and other manufacturing processes. Get the full report now. | RFID Marketing Strategies Report from RFID Update
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Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com |
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.
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