Close WindowRFID Update for Thursday, August 24th
Thursday, August 24, 2006
Issue 429
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Impinj
2. Editor's Note
3. Classified Listings
4. Top Story: IBM to Host RFID Cattle Tracking Solution
5. Vertical News, Sponsors: Domino, FORTE, MTI Wireless Edge

RFID That Just Works. Everywhere. Click Here for More Information.

Editor's Note: Today's top story is TekVet's selection of IBM to host and manage the data centers for its RFID-based cattle tracking and temperature monitoring system.

We received quite a bit of feedback to yesterday's article, Chinese RFID Standard Increasingly Unlikely. Scott Medford of Genesta pointed out that the incorporation of Gen2 into ISO has important implications for China as a member of the WTO: "It should be noted, in positive light for the industry at large, that the inclusion of China into the World Trade Organization is a ... very important milestone. There are certain conditions which much be met in order to maintain WTO status, and it is my opinion that China does not need to combine a late, ineffective entry to the [RFID] market with a violation of the WTO agreement and risk any censure... The completion of the ISO/IEC 18000 - 6C standard establishes the basis for RFID usage, and any deviation or encouragement to use alternative specifications would be contraindicated."

Active RFID provider Savi Technology has announced a program to license its intellectual property for active RFID products. The company is offering a "Quick Start" program through the end of the year which includes lower up-front fees than the "Regular" program that does not have a limited period of availability. Bob Kramer, Savi Technology's senior vice president of marketing and strategic development, said, "Both our Quick Start and Regular licensing plans will help to ensure that standards-based active RFID solutions will continue to be deployed properly throughout defense, civilian government and commercial markets to improve supply chain visibility, management and security." Recall that Savi was purchased in May by defense contractor Lockheed Martin for around $400 million (see Lockheed Martin to Buy Active RFID Leader Savi).

Lastly, RFID child tracking is getting some attention from the mainstream US media in light of the developments in the JonBenet Ramsey case. SmartWear Technologies is one of the companies that offers anti-kidnapping RFID solutions for parents. (As an aside, this particular piece from MSNBC made me cringe, likening as it does RFID to some sort of global tracking device: "Consider RFID technology for anyone in your family who hikes, mountain climbs, or camps, as well. It makes rescue operations so much easier and faster, as the authorities will know exactly where you are.")
 RFID Tags & Labels
Sponsored by Intermec
  - Get your free sample Intermec Rigid RFID Tag now! (site)
  - Lowry Smart Trac Labels: Depend on 100% Good Labels (site)
  - CCL Label - Your Global Partner for Labeling & Packaging (site)
 Upcoming Events
Sponsored by RFID Applications
  - RFID: Evaluate, Justify & Deploy, Nov. 13-15, Las Vegas (site)
  - Organic RFID 2006: October 11-13, 2006 (site)
  - RFID Journal Industry Summits, September 26 - 28, Chicago (site)
  - RFID Journal LIVE! Europe 2006, October 25 - 27, Amsterdam (site)
  - RFID Journal LIVE! Canada, November 8 - 9, Toronto (site)
  - LogiPharma 2006, Sept. 18-21, The Four Seasons, Austin, TX (site)
  - EPCglobal US Conference 2006, October 17-19, Los Angeles (site)
 Training & Certification
  - RFID Applied2U - Test your product at our training site (site)
 Products & Services
  - RFIDSupplyChain.com: Save on RFID Tags, RFID Readers & More (site)
  - Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com (site)
 RFID Readers
  - Ensyc Technologies: $395 UHF Desktop Reader (site)
  - MTI Wireless Edge: high-quality low-cost panel antennas (site)
 Employment
  - RFID Recruiters - 100% Focused on RFID Recruiting (site)
 Research & White Papers
  - Optimize Your Network in Ten Minutes Flat (site)
  - 2006 RFID Marketing Strategies Report from RFID Update (site)
Save 10% -- Use source code: RFIDUPDATE

IBM to Host RFID Cattle Tracking Solution

TekVet LLC, a Utah-based developer of agricultural technology, has selected IBM to host and manage the data centers for its RFID-based cattle tracking and temperature monitoring system.

TekVet (formerly known as COLT Technologies) developed its TekSensor devices in 2003. The livestock tracking system allows cattle producers and investors to remotely monitor animal location via the Internet in real time. Unlike traditional cattle tracking systems, however, the TekVet solution also tracks core body temperature. Using temperature data, owners can monitor the health of the herd, and medicate or quarantine sick animals much earlier than would otherwise be possible. This can lower the cost of care and increase the profit-per-animal for feedlot operators.

IBM will provide worldwide hardware support and maintenance, storage, helpdesk services, security management and network support.

TekVet has already chosen a hosting site for its initial U.S. launch, and has made contact with IBM's Argentina branch for its planned expansion into Latin America.

The TekSensor is based on 413 MHz active RFID technology, and includes a flexible thermometer. Attached to the ear of a cow, it can transmit data from between 300 and 500 feet to wireless receiving stations on the producer's lot. The data is then transported via a private satellite network to TekVet's data center, where IBM System x servers will process information for millions of cattle at a time. The system also includes the TekVet network infrastructure and application software.

Although most existing cattle tracking systems utilize passive RFID, TekVet is one of a number of companies promoting active RFID for these applications. Active tags typically cost more but don't require livestock to come in close proximity to a reader.

"Active RFID has a much greater range than current passive technology," says Tali Haleua, president of TekVet. "We're dealing with a very unique product here; a cow has a mind of its own, and it wanders. With our mesh networking technology, we can cover a large area (which would be typical of a feedlot scenario) and provide constant monitoring.

"If you are monitoring the health of the animal on top of the historical tracking, then you are only capturing the animal's temperature when they come into a high-traffic area like a feed trough, where readers are typically located in a passive RFID system," he adds. "The problem with that is that sick animals do not eat or drink, and they usually stay away from those congested areas."

The $20 tags have been redesigned with a more rugged casing and longer lasting battery. According to the company, they can be used in as many as six different animals over a two-year period. As TekVet expands into other regions of the world, Haleua says they will migrate to 433 MHz RFID technology, which is more widely accepted for RFID applications in Europe and Asia.

TekVet is also developing sensors that can monitor blood pH, heart rate and other vital signs. "We're still in the research and development phase on those capabilities," Haleua says. "We focused on core body temperature first, because that's the one key feature that normally represents the first signs of sickness."

The company will also test the product for use with swine, goats and other types of livestock.

In May, TekVet announced that it had signed deals with major feedlot operations in Nebraska, Oklahoma, Texas and Utah, as well as several foreign producers, to implement the system. According to Haleua, the company expects to deliver between three and five million tags in the next four to eight weeks. The company has contracted Nationwide Electronics Inc. in Florida as its manufacturing partner.

"Right now, demand for the product is our biggest challenge," Haleua says.

The company has also established a TekVet System Research and Development Grant Program to provide education and non-profit research institutions free TekVet Systems for research efforts with beef, dairy and other large livestock animals. Utah State University's College of Agriculture was the first announced recipient.

Read the announcement from IBM and TekVet


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 Pharmaceutical & Healthcare
Sponsored by Domino
An Interview with RFID Trailblazer H. D. Smith
IBM Launches End-to-End RFID Solution for Pharma
RFID Industry Implications of the FDA Update
 Distribution & Warehousing
Sponsored by FORTE
Semi-Passive RFID Deployed at Global 3PL
Analyst: Sense and Respond Goes Beyond RFID
RFID Practices of Manufacturers and Retailers Diverge
 Asset Tracking
Sponsored by MTI Wireless Edge
Active RFID Provider RF Code Nails $30m Deal
Is Location Tracking in Your WiFi's Future?
RFID Provider Intelleflex Lands $15.5m
 Middleware & Software Systems
ERP Support Squeezes RFID Middleware
What Is RFID Middleware and Where Is It Needed?
A Primer on Types of RFID Middleware
 Supply Chain & Logistics
Chinese RFID Standard Increasingly Unlikely
Philips Enters Gen2 RFID Chip Fray
Impinj Expands Gen2 RFID Chip Portfolio
 Retail & CPG
Prediction: 300m Gen2 RFID Tags Ship This Year
SkyeTek Adds Encryption to Embedded RFID
ISO Incorporates Gen2 into RFID Standard
 Defense & Government
New RFID Passport Scare -- Does it Matter?
Boeing and FedEx Fly with Active RFID
ODIN Wins $7m RFID Contract from DoD
RFID Tags & Labels
Get your free sample Intermec Rigid RFID Tag now!
Intermec’s Large Rigid tag is a truly passive UHF radio frequency identification (RFID) transponder that delivers superior performance on a variety of surfaces. The tag is available in both Gen 2 and ISO 18000-6B versions, works over a broad range of temperatures and withstands exposure to harsh substances. Rigid RFID Tag
Lowry Smart Trac Labels: Depend on 100% Good Labels
Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com
CCL Label - Your Global Partner for Labeling & Packaging
CCL Label is North America's leading full-service provider of pharmaceutical and healthcare labeling and packaging solutions. CCL incorporates the latest RFID technologies into it's labels to provide our customers with labels that are smarter with broader applications. CCL Label puts the Power Behind Your Brand. 609.433.3700 ext.127 or visit www.ccllabel.com
Upcoming Events
RFID: Evaluate, Justify & Deploy, Nov. 13-15, Las Vegas
Combines the latest research from RFID Alliance Lab, an independent testing facility at the University of Kansas, with a practical 12-step implementation guide developed by a leading RFID pioneer. You’ll study equipment and programs, learn how to question vendors, and determine your ROI. www.continuinged.ku.edu/programs/rfid
Organic RFID 2006: October 11-13, 2006
Conference location: Hilton San Diego Resort in San Diego, CA. Co-chairs are Dr. Daniel Gamota, Director, Printed Electronics, Motorola and Dr. Kiyoshi Yase, Deputy Director of Photonics Research Institute, AIST. Attendees will receive a comprehensive assessment of organic RFID technology capabilities, application requirements and implementation issues. www.intertechusa.com/orfid.html
RFID Journal Industry Summits, September 26 - 28, Chicago
Four co-located summits with a shared technology exhibition address the unique needs of the retail/consumer products goods, pharmaceutical, manufacturing and aerospace industries. The event brings together leading end users, systems integrators, consultants and vendors to address critical adoption issues in a highly interactive and collaborative setting. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/industrysummits
RFID Journal LIVE! Europe 2006, October 25 - 27, Amsterdam
The only European RFID event addressing critical adoption issues affecting European companies. This RFID event is where the European RFID community—end users, leading vendors, systems integrators, consultants and others—gathers to learn, plan strategies, network, buy and sell, and share ideas. Plus CompTIA RFID+ training. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/europe2006
RFID Journal LIVE! Canada, November 8 - 9, Toronto
RFID Journal LIVE! Canada in partnership with EPCglobal Canada is the RFID event for companies doing business in Canada. The conference and exhibition has the educational content, technology solutions and networking opportunities you need to learn how RFID can benefit your company today. Plus CompTIA RFID+ training. Save 10% with code RFIDUPDATE. http://www.rfidjournal.com/livecanada
LogiPharma 2006, Sept. 18-21, The Four Seasons, Austin, TX
LogiPharma, now in its 5th year, is the best investment you'll make in your supply chain this year. This definitive pharmaceutical supply chain conference will help you ensure that your supply chain is controlled, efficient, and leverages profitability at every level. Register now with code XM59CL and receive a 15% discount!
EPCglobal US Conference 2006, October 17-19, Los Angeles
The EPCglobal US Conference provides you with accurate and impartial information on the latest standards/technology to help you build & refine your EPC/RFID implementations. Connect with leading end user pioneers - Meet with industry experts - Learn the secrets of successful EPC/RFID deployment - Optimize implementations from strategy to execution. www.EPCglobalUs.org/conference
Training & Certification
RFID Applied2U - Test your product at our training site
Attend our hands-on RFID courses to gain knowledge about your product that can be immediately applied in your career. Courses include applications that can be implemented and test results of your company's product that can be presented to your management team. Six courses to choose from; custom courses available. Visit www.rfidapplied2u.com.
Products & Services
RFIDSupplyChain.com: Save on RFID Tags, RFID Readers & More
Looking to comply with RFID mandates or implement RFID in your business processes? RFIDSupplyChain.com -- a leader in RFID hardware, software, services and solutions -- provides the latest RFID tags, readers, antennas, smart labels, printers and portals from Alien, Symbol, Intermec, Omron, Printronix, Zebra and BlueBean. Purchase RFID Technology Solutions
Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com
SimplyRFID Pro-Tags provide instant DOD RFID compliance for as little as $.70 cents per pre-programmed tag. SimplyRFID creates pre-packaged RFID solutions that are simple, tested, and proven. Visit us at www.simplyRFID.com to find a proven solution for your RFID need.
RFID Readers
Ensyc Technologies: $395 UHF Desktop Reader
The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com
MTI Wireless Edge: high-quality low-cost panel antennas
* Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Research & White Papers
Optimize Your Network in Ten Minutes Flat
In this first installment of FORTE's "FOUR IN FORTY" whitepaper series, learn how to optimize your network in five steps. Make your network work for you and achieve distribution zen. Get the whitepaper, "Optimizing Your Network".
2006 RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor@rfidupdate.com
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