 | Monday, August 18, 2008
Issue 891 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is IDTechEx's report on RFID spending on apparel, which is estimated to be $68 million this year, representing 38 percent of the total worldwide RFID spend for the retail sector. The research firm predicts that figure will rise to $988 million in 2013, an impressive 71 percent compound annual growth rate.
RFID tag antenna provider RFidium has announced the Leprechaun, a tag designed for a variety of packaging types and products. The company indicates that in addition to competitive pricing and performance, the Leprechaun complies with strict WEEE and RoHS environmental requirements.
Lastly, note the new classified listing below for antenna technology manufacturer MTI Wireless Edge, which will be exhibiting antennas at booth 608 during RFID World in Las Vegas from September 8th through 10th. |
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IDTechEx: RFID Apparel Market to Grow 70% Annually
Research firm IDTechEx has published a new report on the market for RFID from the apparel sector of the retail industry, putting some numbers to an area of adoption that has clearly been gaining momentum over the last 12 to 18 months. In Apparel RFID 2008-2018, IDTechEx estimates that RFID spending on apparel will be $68 million this year, representing 38 percent of the total worldwide RFID spend for the retail sector. The Cambridge, Massachusetts-based firm predicts that figure will rise to $988 million in 2013, an impressive 71 percent compound annual growth rate. Apparel tagging, writes IDTechEx Chairman Peter Harrop in an article about the report, "is now emerging as the first major application of RFID in retail, with a strong business case."
On a per-end user basis, apparel adoption is pretty well distributed around the regions of the world. Japan and the US each account for 23 percent of apparel RFID end users, with Germany at 14 percent, Italy at 7 percent, and China at 6 percent. IDTechEx notes that there is a different theme to apparel deployments in Eastern countries versus those in the West: because so much of the world's apparel is manufactured in Asia, apparel deployments there are often led by manufacturers. By contrast, retailers are leading apparel deployment in the West.
Two such examples are the UK's Marks & Spencer and Germany's METRO Group. The former will account for a whopping 75 percent of the projected 200 million RFID tags purchased in 2008 for apparel deployments, according to IDTechEx. Marks & Spencer is on track to tag its entire annual inventory of 350 million apparel items by 2010. IDTechEx estimates that the retailer is achieving a return on their investment in 12 months thanks to reduced out-of-stocks. Even better, Marks & Spencer is currently not reading tags at checkout, which leaves still more room for value creation from the technology. "The company has bought more RFID tags than any other retailer or consumer goods company (CPG) in the world," writes IDTechEx.
For its part, METRO has been one of the highest profile RFID deployments in the world. It made a big splash last fall with the announcement of a fully integrated item-level system that tracks men's apparel items from the METRO distribution center, through the dock door, at the receiving portals of the Kaufhof retail store, as they pass from the back room to the store floor, throughout the store floor (on display tables, in the dressing rooms, and at kiosks), all the way to checkout. See METRO Unveils Warehouse-to-Checkout RFID System and Why METRO's Item-Level RFID Deployment Matters for more on the system.
Why is apparel such a hot application for RFID? First, the value of individual apparel products is typically high enough to justify the cost of an RFID tag. Second, compared with other retail products that include RF-unfriendly liquid or metal, clothing is RF-friendly and therefore much easier to design an RFID system around.
IDTechEx's findings are consistent with the frequency of apparel deployments and activity that RFID Update has reported on in the last year. For a sampling, see:
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| RFID World 2008 Exhibitors | MTI Wireless Edge - see our antennas - Booth 608
MTI Wireless Edge is the world's cutting edge antenna technology manufacturer and is dedicated to providing antenna solutions for any RFID application, including: Portal, Near-Field, Hand-held, Forklift, Passive/Active, Indoor/Outdoor and others. MTI offers a very large portfolio of over 100 antenna models. See our antennas at www.mtiwe.com | | | Upcoming Events | RFID World | Sept 8-10, 2008 | MGM Grand | Las Vegas, NV
Now in its 6th year, this industry leading event is recognized as the gathering place for the builders, buyers and sellers of RFID and other Auto-ID technologies. Registration now open! Special Early Bird Savings: Save $300 off registration. Offer ends July 31st. Don't miss out! | North Texas RFID Happy Hour at the MGM - September 9th, 2008
The September North Texas RFID Happy Hour will be held in conjunction with RFID World at the MGM Grand Hotel Conference Center. Sponsors of the RFID Happy Hour will be handing out RFID tagged swizzle stick invitations, which will give the holders a chance to win a Free Drink. www.northtexasrfid.com | Active RFID, RTLS & Sensor Networks 2008 | Nov 5-6 | Dallas
IDTechEx presents the only event in the world dedicated to the technologies of Active RFID, RTLS and Ubiquitous Sensor Networks. The conference will look at the key applications that are driving growth including manufacturing, healthcare, the military and security, postal and courier, and logistics. Find more information here www.IDTechEx.com/Active. | RFID Health Care Industry Adoption Summit, Nov 16-18, D.C.
The National Association of Chain Drug Stores (NACDS) and Healthcare Distribution Management Association (HDMA) are pleased to co-sponsor this comprehensive overview of RFID and track-and-trace operational and implementation strategies for the healthcare supply chain. For more information, or to register, please visit -- http://meetings.nacds.org/rfid/2008/registration.cfm | RFID Executive Forum - Impact RFID, October 15, 2008 at UCLA
UCLA WINMEC will host its 2008 RFID Executive Forum. This Forum will bring academics, industry practitioners to discuss industry-specific modality of use of RFID and the application of RFID in their industry. For more information, please visit: www.winmec.ucla.edu/rfid/2008 | | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. | | | RFID Tags & Labels | Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Products & Services | Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP. | Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets. | | | Research & Whitepapers | RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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