 | Monday, July 28, 2008
Issue 879 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is the latest projections on NFC adoption from Juniper Research. The firm predicts that by 2013 one in five mobile phones will ship with an NFC RFID chip for cashless payment transactions.
Asset tracking solutions provider Fluensee of Englewood, Colorado, has announced its acquisition of TrenStar Tracking Solutions, also a Colorado-based asset tracking solutions provider. TrenStar is perhaps best known for its beer keg-tracking solution, an early example of a niche, industry-specific RFID solution that gained traction with its compelling business case. TrenStar raised $10 million in April 2006. Financial details of the acquisition were not disclosed.
The active RFID-based real-time location system from WhereNet, Zebra's RTLS subsidiary, was deployed by Navistar Defense for a work-in-process (WIP) manufacturing application at a Mississippi plant where MaxxPro MRAP (Mine Resistant Ambush Protected) vehicles are produced for the US Department of Defense. The vehicles, designed to withstand roadside bombs, are being deployed in Afghanistan and Iraq. More details in the announcement.
Lastly, the RFID Excellence in Business Awards, which will honor RFID innovators and applications at the upcoming RFID World in Las Vegas, has extended its deadline for applications until August 5th. The entry form is here, and more information about the awards can be found here. |
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NFC RFID to Power $75+ Billion in Transactions in 2013
By John Burnell
By 2013, one in five mobile phones will include a near field communication (NFC) RFID chip to enable cashless payment and information exchange, according to new projections released by UK market research firm Juniper Research. NFC RFID performance and price are not expected to be significant obstacles to adoption, report author Howard Wilcox told RFID Update.
"Any technology challenges are able to be fixed by the NFC ecosystem under the guidance of ETSI, the NFC Forum and the GSMA PBM [GSM Association Pay-Buy-Mobile] initiative," Wilcox said. "The retail and financial challenge are much greater because of the number of players involved, and the need to convince them of the benefits. However the acid test is user acceptance, which has been positive across the trials that I am aware of, especially the flexibility of the technology to provide much more than just payments."
ETSI, NFC Forum and GSMA refer to a European technical standards body and trade associations for the NFC and mobile communications industries, respectively. Two developments by ETSI in the past 10 months will greatly reduce NFC technology barriers for mass adoption, according to Wilcox. The first was the October, 2007 ratification of the Single Wire Protocol as the communication standard between NFC chips and handsets. The second occurred in February, 2008 when an ETSI committee approved a standard specification to host applications on mobile phone SIM cards and communicate with other devices.
Wilcox called the developments "landmark" but cautioned: "Successful small-size field trials need to be translated into commercial services."
Juniper predicts the NFC payment market will grow slowly in 2009 (with Asia being the exception), begin to pick up globally in 2010, and expand dramatically from 2011 to 2013. It predicts in 2013 there will by more than $75 billion worth of NFC transactions, with most purchases going for refreshments, tickets and food. Transaction values are expected to quintuple annually between 2011 and 2013.
"NFC will achieve traction initially in developed countries and regions, with Japan already leading the way with FeliCa-enabled phones. North America, Western Europe and countries such as Korea, Singapore and Australia are likely to see service take-up," Wilcox said in Juniper's announcement. "Whilst trial results so far have been encouraging, the industry as a whole will need to convince both consumers and merchants of the merits of yet another payment mechanism on top of cash, cheques, credit and debit cards, and to allay understandable (even if unfounded) fears and skepticism about the security of The Mobile Wallet."
NFC phone volume and transaction value projections are consistent with Juniper's previous studies, but adoption timelines are longer than earlier expectations, according to Wilcox. Other research firms have also altered their adoption predictions (see VDC: NFC Adoption Will Be Slower Than Expected and NFC Projections Revised Down (Again)).
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| Webinars | SkyeTek MetaFi Webinar - Today - 1pm EST
You are invited to a live webinar on Thursday, July 24th, 2008 at 1 pm EST for SkyeTek's MetaFi, a turn-key, mobile solution that automates the process of managing remote inventory. MetaFi significantly increases data accuracy, and eliminates the need for manual counts thereby reducing out-of-stocks/shrinkage. Register here. | | | Upcoming Events | RFID Executive Forum - Impact RFID, October 15, 2008 at UCLA
UCLA WINMEC will host its 2008 RFID Executive Forum. This Forum will bring academics, industry practitioners to discuss industry-specific modality of use of RFID and the application of RFID in their industry. For more information, please visit: www.winmec.ucla.edu/rfid/2008 | RFID World | Sept 8-10, 2008 | MGM Grand | Las Vegas, NV
Now in its 6th year, this industry leading event is recognized as the gathering place for the builders, buyers and sellers of RFID and other Auto-ID technologies. Registration now open! Special Early Bird Savings: Save $300 off registration. Offer ends July 31st. Don't miss out! | AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL
AWA is organizing the Product Authentication & Brand Security Conference 2008 on September 11-12 in Chicago, IL. The event includes presentations and panel discussions with brand owners, legal authorities, associations, converters and suppliers; also networking sessions, a supplier forum, a social program and more. Find more on the program here. | AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China
AWA presents the Asian Product Authentication & Brand Security Conference 2008, to be held on 4 & 5 December in Hong Kong, China. PABS08 Asia focuses on the threats specific to the Asia Pacific region, various elements of IP Theft, and leading-edge solutions. Find more on the program here. | | | RFID Tags & Labels | Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com | | | Products & Services | Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP. | Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets. | | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Research & Whitepapers | RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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