Close WindowRFID Update for Monday, July 23rd
Monday, July 23, 2007
Issue 646
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Impinj
2. Editor's Note
3. Classified Listings
4. Top Story: VeriChip Sees Attention from Mainstream Media
5. Vertical News

The 3rd Factor to Your RFID Success is Flexibility

Editor's Note: Today's top story provides highlights from a lengthy article in the Associated Press about VeriChip.

RFID hardware provider Intermec has appointed a new president and CEO, Patrick J. Byrne. Byrne most recently worked at Agilent Technologies, where he was a senior vice president. Investment firm Raymond James had this to say about the appointment: "A change in command is never a seamless event, and a good deal of Mr. Byrne's future success will depend on his ability both to mesh with Intermec's culture and to "bend" the culture in a productive manner. The road ahead for Intermec is likely to be interesting."

Lastly, research firm Frost & Sullivan has published findings on the market for RFID middleware and software in North America. According to the firm, the market generated $21.6 million last year and will grow to $113 million by 2013, for a compounded annual growth rate of 27%.

VeriChip Sees Attention from Mainstream Media

The Associated Press yesterday published a lengthy article on VeriChip, which serves as a worthwhile overview of the primary developments and debate surrounding the controversial technology. Following are highlights:
  • VeriChip is an encapsulated RFID chip designed for subdermal implantation in humans. (The manufacturer of the technology goes by the same name.) While relatively new, VeriChip is based on very similar technology that has been used in animals (pets, livestock, etc.) for years.
     
  • The most vocal opponents of the technology can be categorized into two camps. The first is driven by concerns that the VeriChip could gradually encroach on personal privacy, providing overzealous governments or corporations with a tool to monitor the citizenry. While certain applications today may seem harmless enough, there is the dangerous possibility of a slippery slope of people tagging. "Chipping might start with Alzheimer's patients or Army Rangers," reads the AP article, "but would eventually be suggested for convicts, then parolees, then sex offenders, then illegal aliens - until one day, a majority of Americans, falling into one category or another, would find themselves electronically tagged."
     
  • The second anti-VeriChip camp is driven by a Christian belief that the technology represents the Mark of the Beast, which the Book of Revelations in the Bible warns is a harbinger of the Endtimes.
     
  • Katherine Albrecht, founder of consumer group CASPIAN (Consumers Against Supermarket Privacy Invasion and Numbering), is the most vocal and visible individual to oppose VeriChip (and RFID in all its forms). While ostensibly falling into the camp that is distrustful of the government and corporations, Albrecht is also a Christian and believer in the Endtimes. But because she has been so discreet about her religion when publicly denouncing the technology, many do not realize that she actually straddles both camps (see Katherine Albrecht: Religiously Motivated?).
     
  • While there is no official position by the greater RFID industry about VeriChip, most vendors, end users, and other RFID proponents seem irked by the technology because it creates a negative perception toward RFID among the public. This is especially frustrating given that it attracts more attention than the many beneficial applications of RFID with which most industry participants are involved. Furthermore, many RFID proponents themselves shun the idea of chipping human beings.
     
  • The VeriChip is easy to receive -- just a quick, relatively painless injection. So trivial is the procedure that a club in Barcelona administered it on premises as a promotional gimmick. Clubgoers that "got chipped" were offered VIP services and streamlined drink ordering. While the Barcelona club has been the one to receive most of the press, there are in fact others in Rotterdam, Edinburgh, and Miami that have done something similar.
     
  • Much like a tattoo, removing the VeriChip is considerably more involved than receiving it. The encapsulated chip may over time migrate deeper into the flesh, requiring an X-ray to locate it and a plastic surgeon to cut it out.
     
  • VeriChip the company has tried to cultivate demand by forwarding a number of applications for the chip. One is patient identification, wherein the chip contains an identification number associated with the patient's medical records. In the event that the patient arrives at a hospital unconscious or otherwise unable to communicate his name or identification information, the VeriChip ensures that the hospital will be able to retrieve his records anyway. Another application is so-called "wander prevention". Alzheimer's patients at assisted living facilities receive a chip that signals an alert if they approach a building exit.
     
  • VeriChip has also proposed much more controversial applications, such as the chipping of illegal immigrants. This idea was met with revulsion by many, who regarded it as an opportunistic tactic to capitalize on the immigration debate in the US (see Two Victories for the Anti-RFID Crowd).
     
  • Despite the all the headlines VeriChip has made, the technology has yet to gain much traction. The AP article reports that only 7,000 chips have been sold worldwide, 2,000 of which were implanted in humans.
     
  • The company went public earlier this year, and trades under the ticker symbol CHIP.
     
  • As for cost, VeriChip sells a starter kit for doctors, which includes 10 syringes, 10 chips, and a reader. It costs $1,400.
     
  • Concern about the technology has become large enough to attract the attention of a few lawmakers. The states of both Wisconsin and North Dakota passed legislation banning the forced implantation of chips. Other states have similar laws in the works, according to the AP.


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 Pharmaceutical & Healthcare
Pfizer Manager Discusses the Viagra RFID Pilot
RFID Invention to Detect Esophageal Reflux
Viagra RFID: One Year Later
 Defense & Government
How the SAFETY Act Could Protect RFID Vendors
As Part of Lockheed, Savi Spreads RFID Around NATO
DoD Awards Unisys Multimillion Dollar RFID Contract
 Asset Tracking
RFID Blooms for Dutch Flower Tracking
RFID Security Solutions Provider Acquired for $5.1m
ODIN Releases RFID Reader Benchmark for Europe
 Supply Chain & Logistics
3PL Offers RFID Tagging and Tracking Services
Milestone Australian RFID Pilot Heralded a Success
Airbus Taps ODIN, Signals Aerospace RFID Adoption
 Retail & CPG
RFID Enables Innovation in Water Jug Distribution
Investor Analysis of Intermec RFID Deal with METRO
METRO Moves RFID Pilot to Production, Taps Reva
 RTLS & Active RFID
Active RFID's Growing Role in Overall Market
RFID Triggers Video Surveillance for Freight Tracking
WiFi Tag Market to Grow 100% Per Year Through 2010
 Middleware & Software Systems
Software Simplifies RFID Input for Pharma Applications
Open Source RFID Projects to Integrate
IBM's New RFID Software Supports EPCIS
Products & Services
Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry’s most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency at the lowest TCO in the marketplace. www.omnitrol.com/WIP.
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Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags
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Research & Whitepapers
How RFID Can Decrease Manufacturing Errors
Specialized RFID tags that are optimized for use on or around metal are an effective and viable alternative to bar codes for error proofing applications in manufacturing. Learn the financial impact of errors and recalls and how RFID can be used for error proofing and other manufacturing processes. Get the full report now.
RFID Marketing Strategies Report from RFID Update
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Upcoming Events
RFID World Boston 2007, Sept 18-20, Boston, MA
RFID World Boston: the official industry event for the global RFID community. Find out how RFID provides security, privacy, and authentication for products, personnel, and property. The conference covers issues from the technology available for securing RFID transactions to consumer concerns about privacy. Save $200 off registration now.
LogiPharma 07, Sept. 17-19, Loews Philadelphia Hotel, PA
LogiPharma presents 3 days of knowledge-sharing and idea exchange on the challenges and issues surrounding pharmaceutical supply chain management. For more information please visit www.logipharma.com.
IDTechEx's RFID Europe; 18-19 September, Cambridge, UK
IDTechEx's RFID Europe, in its eighth year, is the premium event covering RFID, technology analysis and market insight. Hear from AIR FRANCE KLM, Ahold, BP, TNT, MasterCard, Tube Lines, Sony, City Link and others. Explore technologies from printed RFID to smart tickets and cards to RTLS and sensor networks. Register with code: UPDATE97.
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor at rfidupdate dot com
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