Close WindowRFID Update for Friday, July 14th
Friday, July 14, 2006
Issue 400
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Impinj
2. Editor's Note
3. Classified Listings
4. Top Story: Europe Launches Initiative to Drive RFID Adoption
5. Vertical News, Sponsors: FORTE, Alien Technology, MTI Wireless Edge

RFID That Just Works. Everywhere. Click Here for More Information.

Editor's Note: Today's top story is the launch of the European initiative to advance realization of the EPCglobal network.

Private Equity Week Wire reports that Alien Technology has set its proposed IPO terms to nine million common shares being offered at between $10 and $12 per share, for a total take range of $90M - $108M. Note that this is slightly down from the $120M that was announced initially. Recall that Bear Stearns is serving as lead underwriter of the IPO, and that the stock will trade on the NASDAQ under the ticker symbol "RFID".

The RFID Law Blog has details on yesterday's first meeting of the new US Senate RFID Caucus. Senators John Cornyn (R-TX) and Byron Dorgan (D-ND) gave the opening remarks at the event, where more than a dozen RFID vendors were present.

Lastly, note the new classified listing below for Ekahau RTLS solutions which track assets and people via an organization's existing WiFi network.
 RTLS & Active RFID
Sponsored by Ekahau
  - Locate it now. How? Ekahau. That's how! (site) 
 Upcoming Events
Sponsored by RFID Applications
  - RFID for Pharmaceuticals, August 1-2, Philadelphia (site)
  - Emerging RFID Technology & Applications | Aug. 4 | Nebraska (site)
  - LogiPharma 2006, Sept. 18-21, The Four Seasons, Austin, TX (site)
  - EPCglobal US Conference 2006, October 17-19, Los Angeles (site)
  - IDGA presents Military Logistics Summit 2006 (site)
 RFID Tags & Labels
Sponsored by Intermec
  - Get your free sample Intermec Rigid RFID Tag now! (site)
  - Lowry Smart Trac Labels: Depend on 100% Good Labels (site)
  - CCL Label - Your Global Partner for Labeling & Packaging (site)
  - Repacorp Smart Labels: 100% readability guaranteed! (site)
 Products & Services
Sponsored by Alien Technology
  - RFIDSupplyChain.com: Save on RFID Tags, RFID Readers & More (site)
  - Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com (site)
 RFID Readers
Sponsored by AWID
  - Ensyc Technologies: $395 UHF Desktop Reader (site)
  - AWID -- Gen 2 Certified (site)
  - MTI Wireless Edge: high-quality low-cost panel antennas (site)
  - RFID/Wi-Fi Handheld Interference Analysis (site)
 Training & Certification
  - Enroll in the two day Alien RFID Academy today! (site)
 Employment
  - RFID Recruiters - 100% Focused on RFID Recruiting (site)
 Research & White Papers
  - Optimize Your Network in Ten Minutes Flat (site)
  - 2006 RFID Marketing Strategies Report from RFID Update (site)

Europe Launches Initiative to Drive RFID Adoption

A European initiative to mature and expand the use of EPCglobal applications launched this week in Brussels. Called the Building Radio frequency IDentification solutions for the Global Environment, or "BRIDGE", project, it has European Commission support, 7.5 million euros in funding, and a three-year timeline.

The idea is to bring together representatives from the RFID vendor, end user, research, and academic communities to advance realization of the EPCglobal network. A total of 31 organizations are members of the consortium. "The BRIDGE project will transform RFID from being an identification technology into providing an EPCglobal based product information network," said Henri Barthel, technical director at EPCglobal and the BRIDGE project coordinator. The project will also serve to enhance Europe's competitiveness in the global RFID market.

The initiative casts a wide net, touching on all aspects of the ecosystem that can contribute to RFID's progress. Business-based research, distribution of both EPCglobal-based information services and associated RFID hardware like tags and sensors, and software development are all part of the plan. The aim is to stimulate more pilots and deployments, as well as the production of industry-focused RFID training material. Targeted sectors include anti-counterfeiting, healthcare, the textile industry, food manufacturing, reusable asset management, and retail.

According to the BRIDGE project website, the consortium is organized into three functional areas: business-oriented clusters, technical development clusters, and horizontal activities. The business clusters handle the business side of RFID deployment, including identifying opportunities for the application of RFID, developing business cases, executing pilots and deployments, evaluating the results, and publishing guidelines for the use of RFID in the chosen business contexts. The technical clusters support the business clusters by performing relevant research into technical, organizational, and policy issues. The horizontal activities will include training and the distribution of the project's learnings.

GS1, the global data standards body and parent organization of EPCglobal, is the BRIDGE project coordinator. The other current members are:
  • Standards organizations:
    • GS1 UK
    • GS1 Spain
    • GS1 France
    • GS1 Germany
    • GS1 Poland
    • GS1 China
  • Research organizations:
    • Auto-ID Lab in Cambridge, UK
    • Auto-ID Lab at Fudan University in Shanghai, China
    • Auto-ID Lab at ETH in Zurich/St Gallen, Switzerland
    • Polytechnic University of Catalonia in Barcelona, Spain
    • Graz University of Technology in Graz, Austria
  • Twelve vendors:
    • British Telecom
    • SAP Research
    • AIDA Centre
    • CAEN
    • Confidex
    • CETECOM Spain
    • UPM Raflatac
    • VeriSign UK
    • Melior Solutions
    • Unisys
    • Domino
    • JJ Associates
  • Seven end users:
    • Carrefour
    • Nestlé UK
    • Benedicta
    • Kaufhof
    • Sony
    • El Corte Inglés
    • Gardeur AG


Read the announcement from GS1


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 Distribution & Warehousing
Sponsored by FORTE
Analyst: Sense and Respond Goes Beyond RFID
RFID Practices of Manufacturers and Retailers Diverge
First RFID Item-Level Tagged Store Opens
 Supply Chain & Logistics
Sponsored by Alien Technology
RFID Systems Integrator ASURYS Shutters
RFID to the Rescue: Boeing Uses RFID to Reduce Costs
RFID Industry Responds to Alien Vs. Intermec
 Asset Tracking
Sponsored by MTI Wireless Edge
US Government Expands RFID File Tracking
World's Second Largest RFID Library to Open in China
ROI in Biospecimen Tracking Thrives with RFID
 Retail & CPG
SkyeTek Adds Encryption to Embedded RFID
ISO Incorporates Gen2 into RFID Standard
Next Level of RFID Compliance: Data Synchronization
 Pharmaceutical & Healthcare
RFID Industry Implications of the FDA Update
What the FDA Announcement Means for RFID
RFID Vendors Unite Behind Item-Level UHF
 Defense & Government
Boeing and FedEx Fly with Active RFID
ODIN Wins $7m RFID Contract from DoD
Lockheed Martin to Buy Active RFID Leader Savi
 Middleware & Software Systems
Microsoft Announces RFID Plans
Teradata Opens RFID Data Analytics Lab
OATSystems Gets $12.5m, New CEO
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Upcoming Events
RFID for Pharmaceuticals, August 1-2, Philadelphia
RFID for Pharmaceuticals will feature keynotes from Pfizer and Purdue Pharma and case studies from companies that have reaped benefits from RFID. For more information go to www.aliconferences.com or call 888-362-7400. Register before June 30 and save $400. Mention RFID Update and save an additional $100.
Emerging RFID Technology & Applications | Aug. 4 | Nebraska
Don't miss the Emerging RFID Technology & Applications 2006 Conference & Exhibition, Aug. 4 in Bellevue, Nebraska, near Omaha. Featuring cutting-edge talks by RFID leaders, including Denton Clark of Lockheed Martin, plus software and hardware exhibits. Cost is only $49 or $25. For more information and to register: www.bellevue.edu/rfidnebraska
LogiPharma 2006, Sept. 18-21, The Four Seasons, Austin, TX
LogiPharma, now in its 5th year, is the best investment you'll make in your supply chain this year. This definitive pharmaceutical supply chain conference will help you ensure that your supply chain is controlled, efficient, and leverages profitability at every level. Register now with code XM59CL and receive a 15% discount!
EPCglobal US Conference 2006, October 17-19, Los Angeles
The EPCglobal US Conference provides you with accurate and impartial information on the latest standards/technology to help you build & refine your EPC/RFID implementations. Connect with leading end user pioneers - Meet with industry experts - Learn the secrets of successful EPC/RFID deployment - Optimize implementations from strategy to execution. www.EPCglobalUs.org/conference
IDGA presents Military Logistics Summit 2006
At the Military Logistics Summit hundreds of senior-level attendees will converge to share case studies, view new and emerging technologies, network with their peers, define challenges and benchmark progress with military logistics experts. Registration Information: To register attendees can call 1-800-882-8684 or 1-973-256-0211, email info@idga.org, or visit the website
RFID Tags & Labels
Get your free sample Intermec Rigid RFID Tag now!
Intermec’s Large Rigid tag is a truly passive UHF radio frequency identification (RFID) transponder that delivers superior performance on a variety of surfaces. The tag is available in both Gen 2 and ISO 18000-6B versions, works over a broad range of temperatures and withstands exposure to harsh substances. Rigid RFID Tag
Lowry Smart Trac Labels: Depend on 100% Good Labels
Lowry provides a comprehensive range of UHF and HF labels. With innovation and investment in the RFID marketplace, Lowry offers more than label conversion. Lowry's RFID Lab assists with inlay selection and label materials to deliver optimum performance. Rely on Lowry's experience and quality commitment. 1.800.733.0210 x 312 or visit www.lowrycomputer.com
CCL Label - Your Global Partner for Labeling & Packaging
CCL Label is North America's leading full-service provider of pharmaceutical and healthcare labeling and packaging solutions. CCL incorporates the latest RFID technologies into it's labels to provide our customers with labels that are smarter with broader applications. CCL Label puts the Power Behind Your Brand. 609.433.3700 ext.127 or visit www.ccllabel.com
Repacorp Smart Labels: 100% readability guaranteed!
Repacorp offers RFID enabled pressure sensitive labels and tags. Our RFID labels are available in a wide range of sizes and 100% tested prior to shipment. Best of all, our inlay insertion process is flexible, frequency-neutral, and is compatible with most EPC/ISO compliant transponders. Certified Alien Converter. 1-800-323-4415 or visit www.repacorp.com
Products & Services
RFIDSupplyChain.com: Save on RFID Tags, RFID Readers & More
Looking to comply with RFID mandates or implement RFID in your business processes? RFIDSupplyChain.com -- a leader in RFID hardware, software, services and solutions -- provides the latest RFID tags, readers, antennas, smart labels, printers and portals from Alien, Symbol, Intermec, Omron, Printronix, Zebra and BlueBean. Purchase RFID Technology Solutions
Peel-Stick-Ship: DOD RFID Compliance from SimplyRFID.com
SimplyRFID Pro-Tags provide instant DOD RFID compliance for as little as $.70 cents per pre-programmed tag. SimplyRFID creates pre-packaged RFID solutions that are simple, tested, and proven. Visit us at www.simplyRFID.com to find a proven solution for your RFID need.
RFID Readers
Ensyc Technologies: $395 UHF Desktop Reader
The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com
AWID -- Gen 2 Certified
AWID is a founding member of EPCglobal; a founding member of the RFID IP Patent Pool & participates in the Intermec RFID Rapid Start licensing program. AWID has been a trusted name in RFID technology since 1997. In 2004 and 2005, over 100,000 AWID readers were put into production systems. http://gen2.awid.com
MTI Wireless Edge: high-quality low-cost panel antennas
* Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com
RFID/Wi-Fi Handheld Interference Analysis
Bumblebee is a calibrated spectrum analyzer measuring Wi-Fi & RFID frequencies 900 MHz, 2.4 GHz and 5 GHz from one handheld unit. Features include 3 waveform traces, peak hold, peak search, spectrogram, histogram and packet/interference triggers. BumbleBee supports direction finding antennas for pinpointing interference sources, hackers and adjacent networks. www.bvsystems.com
Training & Certification
Enroll in the two day Alien RFID Academy today!
Need to absorb RFID systems fast? Enroll in the Alien RFID Academy. In a two day seminar we'll share our practical expertise in RFID Tags, Antennas, Readers, Frequencies, Systems, and Protocols. The Alien RFID Academy is a hands-on immersion into the workings, uses, and challenges of RFID technology. Click here to register for dates in July and August.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Research & White Papers
Optimize Your Network in Ten Minutes Flat
In this first installment of FORTE's "FOUR IN FORTY" whitepaper series, learn how to optimize your network in five steps. Make your network work for you and achieve distribution zen. Get the whitepaper, "Optimizing Your Network".
2006 RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor@rfidupdate.com
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