Close WindowRFID Update for Monday, June 30th
Monday, June 30, 2008
Issue 863
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: U Connect 08
2. Editor's Note
3. Classified Listings
4. Top Story: Wireless Sensors to Set Routes for Water Delivery
5. Vertical News, Sponsors: Ferroxtag

U Connect 08 - Finding New Ways of Working Together

Editor's Note: Today's top story is a new system from startup water delivery firm Spring Water on Tap which uses sensors integrated with GPS/GPRS wireless communication devices to provide the data to automatically dispatch water delivery drivers to customer locations that need to be replenished.

RFID chip and reader manufacturer Impinj has sold its non-RFID business, which licensed intellectual property related to non-volitile memory, to Virage Logic Corporation for $5.2 million. While Impinj has long been considered a leader in Gen2 technology, its licensing business had little to do with RFID directly. It will now move forward as a truly "pure-play" RFID company.

Lastly, multibillion-dollar packaging company Sonoco and RFID solutions provider IPICO have announced a new RFID solution for the paper industry in which a tag is embedded within the fiber-based core of a paper roll. The companies claim that the solution will enable paper companies to identify, track, and locate rolls throughout the supply chain.
Mojix - The most amazing RFID product ever

Wireless Sensors to Set Routes for Water Delivery

  By John Burnell

Spring Water on Tap, a drinking water delivery service scheduled to debut this week, will use wireless sensors and communications as a high-tech divining rod to help it find water tanks that need to be refilled. The tanks the Atlanta-based company delivers to customers will include an external sensor that monitors the water level. The sensor integrates with a communications device that will issue replenishment alerts over the AT&T wireless voice and data network.

"At AT&T we have a broader view of RFID technology than most others," Will Hurst, mobile solutions architect at AT&T, told RFID Update. "Instead of using a traditional passive tag and array of readers to monitor, we're using GPS- and GPRS-enabled devices integrated with a separate water level sensor."

Spring Water on Tap is a new company (so new in fact it's website is not yet online) that is counting on the technology to provide a competitive edge, according to Hurst. It will deliver water to residential customers in 50, 100 and 500 gallon tanks. The sensor and communicator will report water levels once or twice daily. Spring Water on Tap will use the data to plan its next-day deliveries as efficiently as possible.

"Trucks will be dispatched only where they're needed, rather than the traditional method of routing where the truck goes house to house on a regular schedule," said Hurst. "This is an eco-friendly operation. There are no plastic water bottles, and the wireless application makes deliveries more efficient so trucks aren't burning fuel."

Spring Water on Tap has ordered 1,000 of the sensor-communicator devices and plans to install them all in the Atlanta area by the end of the year, according to Hurst. The company has projected a need for 6,000 more devices for the cities it will service, which initially include Houston, Miami and New Orleans. Drivers will not carry handheld computers, which is often a starting point for route automation, but Hurst said Spring Water on Tap plans to deploy mobile computers in its next phase of automation.

AT&T worked closely with Spring Water on Tap to develop the application and analyze its return-on-investment (ROI) potential. Hurst said the ROI is favorable but Spring Water on Tap will not disclose details because it is counting on the system to create a competitive advantage. AT&T is providing the communications and system software as a hosted service.

"The core driver of our business is efficiency. We needed to develop a system to proactively and unobtrusively monitor the water levels of our customers' tanks in their homes," Spring Water On Tap CEO Percy Jones said in AT&T's announcement. "AT&T has enabled our company to accomplish our mission of providing customers with a seamless supply of fresh spring water in their homes at all times."

Spring Water on Tap's automation approach may seem somewhat novel, but Hurst said AT&T is seeing increased interest in integrated wireless sensor systems. As an example, he said a prospect in west Texas is considering using liquid sensors with wide area wireless communications capabilities to report when pumps operating in remote oil fields are running low on fuel. AT&T has also provided RFID and other wireless monitoring systems for schools and hospitals (see AT&T Steps into RFID Student-Tracking Minefield).

The technology available to supplement RF identification with information about the object being identified continues to grow. Examples include the enhancement to its passive RFID readers Alien announced last week that helps determine the speed and direction tags are moving, and provide other information (see Alien Adds Major Capabilities to Gen2 RFID Readers); Cisco's new wireless ecosystem that uses RFID for location tracking and supports integration with sensors to provide additional contextual data (see New System Marries RFID Location Data With Item Info); and a system to monitor pharmaceutical cold storage conditions and trigger replenishment that was released last fall (see New RFID Medical Cabinets Deployed at 50 Hospitals). Another example is the concrete used in the new World Trade Center in New York City, which includes embedded RFID tags with integrated temperature sensors that help builders monitor the curing process (see RFID Puts New World Trade Center on Solid Foundation).

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 Asset Tracking
Sponsored by Ferroxtag
HP Launches RFID Service for IT Assets
Firms Want to Take Out the Garbage With RFID
Nox System Uses RFID to Catch a Thief
 Retail & CPG
Checkpoint Buys OAT to Become One-Stop RFID Shop
Alien Adds Major Capabilities to Gen2 RFID Readers
Report Reveals RFID Performance on Different Surfaces
 RTLS & Active RFID
Goliath Offers an RTLS Solution Priced for David
Ekahau Supports 802.11n in RTLS, Awaits Market
New System Marries RFID Location Data With Item Info
 Supply Chain & Logistics
Ambitious RFID Pilot Launches With a Single Reader
ABI Research Finds Widespread RFID Market Growth
Airbus Sheds Light on Its Ambitious RFID Program
 Pharmaceutical & Healthcare
NACDS Study Puts Price Tag on Pharmacy RFID Systems
Study Finds RFID Interferes With Medical Equipment
Newest Drug Pedigree Proposal Highlights RFID
 Middleware & Software Systems
RFID Data Sharing Passes Test in Successful EPCIS Trial
SAP & XML Helps Wilson Easily Integrate RFID Labeling
IBM and OAT Land Multi-Million Dollar RFID Contract
 Defense & Government
In Finland, Your (RFID) Chip's in the Mail
RFID, Sensors Could Help Army Keep Guns On Target
Army RFID Contracts to Create Market Boost, Not Boom
RTLS & Active RFID
Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com.
Products & Services
PCB Tracking & Visibility Solution from Omnitrol Networks
Off-the-shelf solution provides automated real-time visibility and complete electronic pedigree for traceability on parts and WIP providing real-time dashboards, alerts and reports for shop-floor management. The pedigree information is automatically programmed into Texas Instruments' RFID tag for access to critical data without the need for connection to a back-end database. Learn more.
Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets.
RFID Tags & Labels
Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Upcoming Events
AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL
AWA is organizing the Product Authentication & Brand Security Conference 2008 on September 11-12 in Chicago, IL. The event includes presentations and panel discussions with brand owners, legal authorities, associations, converters and suppliers; also networking sessions, a supplier forum, a social program and more. Find more on the program here.
AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China
AWA presents the Asian Product Authentication & Brand Security Conference 2008, to be held on 4 & 5 December in Hong Kong, China. PABS08 Asia focuses on the threats specific to the Asia Pacific region, various elements of IP Theft, and leading-edge solutions. Find more on the program here.
Research & Whitepapers
RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

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