 | Thursday, June 5, 2008
Issue 850 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is what appears to be a de facto mandate from the New Zealand government that all cattle and deer be RFID tagged by 2011.
RFID chip manufacturer Impinj announced today that it developed the meat-tracking solution for METRO Group as part of the German retailer's Future Store initiative. That solution sees individual meat packages tagged with expiration data, that is continually checked by readers housed in the meat freezer. Alerts are generated if the expiration date draws too near. There were 50 Impinj readers and 200 reader antennas installed. The Impinj-powered tags were provided by Avery Dennison (which made its own announcement).
Lastly, Modern Materials Handling considers how little is ever mentioned these days of the mythical "5-cent tag", which at one time was an industry obsession. The reason? As industry followers know, RFID adoption veered away from high-volume item-level tagging of retail goods, and toward closed loop and asset tracking systems. ABI Research's Mike Liard was quoted: "The five-cent tag was relevant when people were talking about item-level tagging in the retail supply chain. What happened instead is that asset tracking became a hot spot of activity, as did high end apparel. Guess what, when you're talking about high end, high volume goods, a nickel price point isn't so important." |
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RFID for All of New Zealand's Cattle and Deer by 2011
New Zealand's Stuff has reported that by 2011 all cattle and deer on the island nation of four million people are likely to be RFID tagged. The initiative is part of a multimillion dollar allocation by the New Zealand government to strengthen biosecurity protections.
While there are already a dozen RFID trials underway at farms around the country, there is as yet no centralized, national database to track tagged animals. This according to Ian Corney, chair of the National Animal Identification and Tracing project and a farmer himself. Clearly such a database is necessary for livestock tracking to be effective. "What it means, now, is the traceability database can get built and we can get on with the job," Corney was quoted in reference to the new government funding.
Corney indicated that the tagging will be essentially mandatory but that there will not be new legislation for it. "There are several mechanisms that can be worked around," he said.
The total biosecurity allocation is NZ$23.3 million, or roughly US$19 million. The money for the animal tagging will be a subset of that. In addition to containing the outbreak of disease, predicted benefits from the RFID system include improved livestock management for farmers, as well as the ability to present consumers with more information about where their meat comes from.
Cattle are slated to be tagged first, with deer to follow. Depending on the success of the system, other animals could be tagged after that, including sheep (no small feat given the nation's claim that sheep outnumber people ten-to-one).
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