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Editor's Note: Today's top story is the managed end-to-end RFID service announced last week by AT&T.
Also, semiconductor heavyweight STMicroelectronics today announced two new RFID chip products, the LRI2K and LRIS2K. They contain 2k of memory and are targeted at the library automation, access control, and supply chain management markets. They are high frequency (HF) chips, compliant with the ISO/IEC 15693 and ISO/IEC 18000-3 Mode 1 RFID standards. While these are not the same type of chips that power Gen2 tags, it is expected that STMicroelectronics, along with Texas Instruments and Philips Semiconductors, will ultimately introduce such Gen2 chips. Recall that Impinj is currently the only company producing Gen2 chips in volume quantities. More information on STMicroelectronics' existing RFID product portfolio is here.
Stuff reports that the cattle-tagging initiative in New Zealand has been pushed back a year. The Animal Identification and Traceability Governance Group had originally intended to have a functioning RFID infrastructure in place by this October, then mandate its use by October 2007. Now the group does not expect to issue a mandate until mid-2008 at the earliest.
Lastly, for those who haven't seen the six-minute educational video about RFID produced for public television in the US, AIM Global has put it online for download here. |
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AT&T Introduces Managed RFID Service
AT&T is the latest technology giant to enter the RFID industry. Through a partnership with Symbol, BEA, and Intel, the company last week announced a managed RFID service that it hopes will "accelerate mass adoption" of the technology. As with other global technology firms like IBM and Sun Microsystems that have staked out territory in RFID, AT&T is taking the long-term view that RFID is just another sensor and represents only the first step toward the eventuality of universal sensor networks (USNs).
The new offering, which is being carried out with AT&T subsidiary Sterling Commerce, aims to simplify and secure the end-to-end deployment of RFID. The company cites the diversity of existing technology infrastructures as a major hurdle to RFID deployment and has designed its solution to make the integration of RFID devices "as simple to manage and as secure as any other network element". Intel will work with AT&T to produce "reference architectures" that aid both RFID hardware vendors in their development of better equipment and end users in learning how to best deploy RFID. BEA will provide its Weblogic RFID Edge Server and Enterprise Server software to allow remote management of RFID readers and the data they generate. Lastly, Symbol will provide its fixed and mobile readers.
AT&T's announcement is a follow-up to one the company made at the EPCglobal US Conference last September (see Siemens and AT&T Jump Into RFID). At the time, the company announced 90-day trials for its "managed, end-to-end, hosted RFID services" but was largely light on specifics, like which software and hardware products would comprise the solution. Presumably, then, last week's announcement confirms that the trials have completed, and successfully enough that the company has formalized the offering. It will be interesting to see how receptive the market is to a household brand name but a relative newcomer to RFID.
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An event focusing on the Brazilian market! Learn about challenges, benefits, and implementing RFID. Speakers from: All Logística, Souza Cruz, Acura Technologies, HP, Siemens, IBM, Unisys, Deloitte, Seal, GSI, BEA Systems, NEC, CHEP, Symbol, ABML - Associacao Brasileira de Movimentacao e Logística, AIM Brasil. RFID Update subscribers 10% discount, code: RA77 www.iqpc.com.br/rfid2006 | RFID for Pharmaceuticals, August 1-2, Philadelphia
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