 | Friday, April 4, 2008
Issue 812 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is the executive summary from RFID in Retail: The Truth Behind the Hype, the latest installment in a series of reports on RFID adoption from research firm Aberdeen Group. The full report is available as a free download for a limited time.
ClearCount has announced that Cardinal Health will be the primary distributor of its SmartSponge. Recall that the SmartSponge is a surgical sponge with an embedded RFID chip. Surgeons scan a body before finishing a surgery to ensure that none of the sponges remain in the body. While it may sound like a bizarre application of the technology, ClearCount cites studies that one in every 1,000 to 1,500 intra-abdominal surgeries result in a sponge being accidentally left behind in the patient. The distribution agreement should be a boon for the company, as the $87 billion Cardinal Health is one of the largest providers of products and services to the US healthcare industry.
RFID chip and reader manufacturer Impinj announced that industry veterans Philip Calderbank and Scott Medford have joined the company as senior director of marketing for the apparel markets and senior sales director for North America, respectively. Calderbank was most recently Avery Dennison's director of global marketing for RFID & security, while Medford was Intermec's vice president of RFID.
Lastly, note the new classified listing below for Ekahau's RTLS solution that automatically tracks assets and people via your existing WiFi network. |
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| - Locate it now. How? Ekahau. That's how! (site)  | | | Products & Services | | 
Sponsored by Mojix | |
| | - PCB Tracking & Visibility Solution from Omnitrol Networks (site) | | - Employees steal over $1 billion per week from employers (site) | | | Training & Certification | | - RFID Essentials e-learning - Learn RFID in hours! (site) | | | RFID Tags & Labels | | - Ferroxtag HF tags: Smart on Metal! (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | | | Upcoming Events | | - AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL (site) | | - AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China (site) | | - European Supply Chain & Logistics, 13-15 May, Germany (site) | | - RFID World Asia 2008, 8 to 11 April, Suntec Singapore (site) | | - SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China (site) | | | Research & Whitepapers | | - RFID Marketing Strategies Report (site) | |
Aberdeen on Best-in-Class RFID Adoption in Retail
By Michael Dortch, Aberdeen Group
Aberdeen Group has released the latest installment in a series of reports on RFID adoption. Entitled RFID in Retail: The Truth Behind the Hype, the report is available as a free download for a limited time. Following is the executive summary, contributed by report author Michael Dortch.
RFID in Retail: The Truth Behind the Hype
While many retailers appear to remain hesitant or skeptical about radio frequency identification (RFID) technologies, Aberdeen research indicates that many early adopters enjoyed significant initial business benefits, and are building upon those. In March 2007, Aberdeen research revealed that retailers are increasingly considering RFID adoption to improve the customer experience and inventory visibility. As a follow-up, Aberdeen surveyed over 150 companies in the retail industry throughout February and March of 2008.
RFID in Retail: The Truth Behind the Hype analyzes those survey results and additional interviews to explain how RFID is currently being used to deliver increased customer satisfaction and inventory accuracy, among other business improvements. The study also explores which RFID technology components are dominant in the retail industry, future RFID implementation plans, general perceptions, and best practices for RFID for in-store use.
Best-in-Class Performance
Aberdeen used three key performance criteria to distinguish Best-in-Class retailers. Based on these indicators, Best-in-Class retailers enjoyed the following performance improvements:- Customer satisfaction has increased over the past two years by an average of 12%
- 94% have improved employee productivity
- 78% have increased inventory turns by an average of 5.4%
Competitive Maturity Assessment
Survey results show that the retailers enjoying Best-in-Class performance shared several common characteristics:- Best-in-Class retailers are 80% more likely than all others to use RFID to improve in-store asset tracking efficiency
- Best-in-Class retailers are nearly 11 times as likely as Laggards to enable customers to access current inventory levels and detailed product descriptions
- Best-in-Class retailers are 80% more likely than Industry Average and are 3.6 times more likely than Laggard companies to have adaptable organizational cultures that embrace innovation
Required Actions
In addition to the specific recommendations in Chapter Three of this report, to achieve Best-in-Class performance, retailers must:- Find and go after opportunities now. RFID is being adopted by retailers worldwide, while costs fall and integration eases, compelling those not yet pursuing or researching RFID opportunities to get off the sidelines and into the game.
- Centralize RFID and other data. To achieve the "one version of the truth" essential to business success, companies must start aggregating data into one warehouse - or at minimum, enabling consolidated, actionable information views, tailored to user roles.
- Be open to change and risk. As the aphorism goes, "no risk, no reward." Innovations such as RFID provide both challenges and opportunities never seen before, but only to those retailers willing to take on the challenges and seize the opportunities.
The full report, available free on Aberdeen's website, discusses each of these points and many others in detail.
Forward this to a colleague | Request reprints: reprints at rfidupdate dot com |
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| RTLS & Active RFID | Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. | | | Products & Services | PCB Tracking & Visibility Solution from Omnitrol Networks
Off-the-shelf solution provides automated real-time visibility and complete electronic pedigree for traceability on parts and WIP providing real-time dashboards, alerts and reports for shop-floor management. The pedigree information is automatically programmed into Texas Instruments' RFID tag for access to critical data without the need for connection to a back-end database. Learn more. | Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets. | | | Training & Certification | RFID Essentials e-learning - Learn RFID in hours!
RFID Essentials, new Web-based training from RFID Revolution, gets professionals up to speed quickly and cost effectively. Course 1, "Introduction to RFID", is a comprehensive, hands-on workshop, accessible anytime from anywhere. In eight hours, you acquire the knowledge you need to advance your organization's RFID initiative and speed return on investment. Learn more | | | RFID Tags & Labels | Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Upcoming Events | AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL
AWA is organizing the Product Authentication & Brand Security Conference 2008 on September 11-12 in Chicago, IL. The event includes presentations and panel discussions with brand owners, legal authorities, associations, converters and suppliers; also networking sessions, a supplier forum, a social program and more. Find more on the program here. | AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China
AWA presents the Asian Product Authentication & Brand Security Conference 2008, to be held on 4 & 5 December in Hong Kong, China. PABS08 Asia focuses on the threats specific to the Asia Pacific region, various elements of IP Theft, and leading-edge solutions. Find more on the program here. | European Supply Chain & Logistics, 13-15 May, Germany
Bringing together Europe's leading providers of supply chain management to evaluate best practices and to move the supply chain agenda into the boardroom. Also, featuring the AMR Research Strategy Session: What makes a supply chain world class in today's global market? More information here: www.supplychain.eu.com | RFID World Asia 2008, 8 to 11 April, Suntec Singapore
RFID World Asia 2008 is THE event for finding out the transforming power of RFID for your business and its future. Sign up now for RFID Asia Summit 2008, targeted at senior-level executives; to understand and reap the benefits of this new business tool. For more information go to www.terrapinn.com/2008/rfid | SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China
As one of the earliest, most specialized and authoritative exhibitions in China, approved and supported directly from State Ministry, the 8th SCAN & RFID CHINA 2008 will present you the impressive up-dated development and market of RFID technology in rising China. To know more, please go to www.scan-china.com. | | | Research & Whitepapers | RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.
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