Close WindowRFID Update for Wednesday, March 26th
Wednesday, March 26, 2008
Issue 805
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: Motorola
2. Editor's Note
3. Classified Listings
4. Top Story: Highlights from RFID Smart Labels USA 2008
5. Vertical News, Sponsors: Ferroxtag

FREE Motorola RFID Asset Management Kit. Click now.

Editor's Note: Today's top story is a recap of the highlights from the annual RFID Smart Labels USA conference hosted last month in Boston by research firm IDTechEx.

The Washington state anti-skimming law featured in yesterday's Washington RFID Bill Expected to Become Law Today was indeed signed into law, as predicted. The RFID Law Blog noted that the bill represents a welcome improvement from earlier proposals:

"Considering that Representative Morris's effort to regulate RFID began with a much more onerous proposal to mandate certain security features and to ban certain RFID applications, this outcome should be considered a success for those interested in the future of RFID. The most important thing, I think, was changing the terms of the debate away from 'how do we regulate the product' to 'how do we regulate the behavior of those seeking to abuse the product'. That's a significant shift in the public policy world. Dan Mullen at AIM is right that, technically, the law is making illegal something that is already illegal - data theft. But this is by far the more desirable outcome than the other option, which looked likely only a year or so ago."

Highlights from RFID Smart Labels USA 2008

Research firm IDTechEx has published highlights from the annual RFID Smart Labels USA conference it hosted last month in Boston. Following is a recap:
  • Silicon Valley-based Kovio assured attendees of the eventual commercialization of printed RFID for the ISO 14443 standard (used for contactless cards). The company is working with fare collection solutions provider Cubic Corporation to that end. Recall that research firm NanoMarkets just this month predicted commercialization of printed RFID for certain applications by 2010 (see Printed RFID Nearing Commercialization, Study Says).
     
  • Active RFID and RTLS are booming, and growing faster than the overall RFID market. IDTechEx projects it will grow from 12 percent to 28 percent of the total market over the next ten years.
     
  • Of the various flavors of RTLS technology (WiFi, active RFID, ultra-wideband, ultrasound, infrared, etc.), ultra-wideband, or UWB, is gaining traction the fastest. (See UWB Finding a Place in the RTLS Market for more on this.)
     
  • Private investment in RFID is expected to increase.
     
  • The size of orders for RFID tags and related infrastructure has grown across a variety of applications, including unusual ones like fish tagging. This trend echoes an observation made by Baird analyst Reik Read late last year when he cited a number of one-million-unit tag orders, something almost unheard of just a year prior (see Baird Sees a Turning Tide in the RFID Market).
     
  • The e-passport business is thriving, with fully three-fourths of the 100+ million issued passports including RFID. Dutch reference and information systems firm Keesing pegs the worldwide e-passport market at between $4 and $8 billion already.


Read the full highlights from IDTechEx


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 Asset Tracking
Sponsored by Ferroxtag
RFID Puts New World Trade Center on Solid Foundation
RFID Saves Contractor $12,000 in First Month
RFID Helps Kids Take Dora the Explorer on Road Trips
 Retail & CPG
RFID Yields 13% Reduction in Understated Inventory
The List of Sam's Club RFID Compliance Solutions
A First Look at Sam's Club RFID Compliance Solutions
 RTLS & Active RFID
Startup Brings Locationing to Passive RFID
New RTLS Solution Combines WiFi, UWB, and RFID
New Pricing Model Offers Rent-to-Own RTLS Systems
 Supply Chain & Logistics
METRO Expands RFID to 200 More Locations
Land Rover Embraces RTLS, RFID for Supply Chain and WIP
Greek 3PL Sees Major Benefits at All-RFID Warehouse
 Pharmaceutical & Healthcare
RFID Holds Promise for Blood Supply Chain
RFID Yields Quick ROI for Orthopedic Products Maker
Disagreement Awaits Imminent HF Gen2 RFID Standard
 Middleware & Software Systems
Impinj Claims RFID Tag Direction Victory
UK Organizations Seek RFID Pilot Partners
Microsoft's RFID Offering a "Watershed Moment"
 Defense & Government
Washington RFID Bill Expected to Become Law Today
DLA to Expand RFID Labeling with $8.5M Order
EU Drafting New RFID-Oriented Privacy Protections
RFID Tags & Labels
Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com
Products & Services
Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP.
Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Upcoming Events
AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL
AWA is organizing the Product Authentication & Brand Security Conference 2008 on September 11-12 in Chicago, IL. The event includes presentations and panel discussions with brand owners, legal authorities, associations, converters and suppliers; also networking sessions, a supplier forum, a social program and more. Find more on the program here.
AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China
AWA presents the Asian Product Authentication & Brand Security Conference 2008, to be held on 4 & 5 December in Hong Kong, China. PABS08 Asia focuses on the threats specific to the Asia Pacific region, various elements of IP Theft, and leading-edge solutions. Find more on the program here.
European Supply Chain & Logistics, 13-15 May, Germany
Bringing together Europe's leading providers of supply chain management to evaluate best practices and to move the supply chain agenda into the boardroom. Also, featuring the AMR Research Strategy Session: What makes a supply chain world class in today's global market? More information here: www.supplychain.eu.com
RFID World Asia 2008, 8 to 11 April, Suntec Singapore
RFID World Asia 2008 is THE event for finding out the transforming power of RFID for your business and its future. Sign up now for RFID Asia Summit 2008, targeted at senior-level executives; to understand and reap the benefits of this new business tool. For more information go to www.terrapinn.com/2008/rfid
SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China
As one of the earliest, most specialized and authoritative exhibitions in China, approved and supported directly from State Ministry, the 8th SCAN & RFID CHINA 2008 will present you the impressive up-dated development and market of RFID technology in rising China. To know more, please go to www.scan-china.com.
Research & Whitepapers
RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

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