 | Monday, March 24, 2008
Issue 803 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is a new report from NanoMarkets with predicts that by 2010 printed RFID technology will have matured to the point of commercialization in selected applications like tracking and product authentication. The research firm predicts printed RFID sales will grow from $21.8 million in 2008 to $3.6 billion in 2015.
Edgeware provider GlobeRanger today announced GlobeRanger Infrastructure Services, or GIS, which enables the company to offer a full end-to-end RFID solution. "GlobeRanger has put together the pieces to address one of RFID industry's biggest issues: the lack of single source solution providers," Baldev Nair, VP of marketing and product management, was quoted in the release. GlobeRanger has partnered with global infrastructure services company Winston Joseph to deliver GIS.
Lastly, Finland-based specialty tag and inlay manufacturer Confidex has opened a North American office in Apex, North Carolina, which will be headed by Bill Compitello, the company's new director of sales & business development in North America. Confidex has also added four companies to its authorized reseller program: Xterprise, Queralt, AbeTech, and Stratum Global. |
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| RFID Tags & Labels | | - Ferroxtag HF tags: Smart on Metal! (site) | | | Products & Services | | - Real-Time WIP Visibility Appliance from Omnitrol Networks (site) | | - Employees steal over $1 billion per week from employers (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | | | Upcoming Events | | - AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL (site) | | - AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China (site) | | - European Supply Chain & Logistics, 13-15 May, Germany (site) | | - RFID World Asia 2008, 8 to 11 April, Suntec Singapore (site) | | - SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China (site) | | | Research & Whitepapers | | - RFID Marketing Strategies Report (site) | |
Printed RFID Nearing Commercialization, Study Says
Low-cost RFID tags that are printed, rather than assembled, could be used for inventory management, logistics management, and item identification applications as early as 2010, according to a new research report from NanoMarkets, a market research firm in Glen Allen, Virginia.
"The takeaway from this report is that the technology is now at the point where product designers can seriously consider using printed RFID, even given its current performance limitations," NanoMarkets analyst Lawrence Gasman told RFID Update. He is lead author of the report, Printable Electronics Outlook: Printed RFID.
Printed RFID, also referred to as "organic" or "plastic" RFID, is a method of producing tags by printing electronic inks that have characteristics similar to those found in the standard silicon microchips. The electronic ink eliminates the need for a chip, which has the potential to reduce cost dramatically.
Current printed RFID tags can't match the memory, range, or speed of traditional silicon-based tags, and likely won't by 2010, according to Gasman. Because of their limited functionality, printed RFID tags are mostly being considered for product authentication and other applications where only limited data encoding and read range are necessary, he said. Gasman expects other applications to emerge as potential users become more familiar with the technology.
"We've reached the point where these things work," Gasman said. "A retailer or a technology provider is going to find a way to use them. Somebody is going to think of something very clever."
Printed RFID sales are projected to more than double annually each year from 2008 to 2015, according to the report. Revenues are forecast to grow from $21.8 million in 2008 to $3.6 billion in 2015, for a compound annual growth rate of 107.4 percent. Tag costs could also fall dramatically during that time, according to the study. NanoMarkets predicted the average cost for a printed RFID tag will be about 4 cents in 2008.
"There are a lot of challenges to the development of this technology. Number one is cost," said Gasman. "Silver is a material that is used in printable electronics and works very well for RFID antennas. The price of silver has doubled in the past year. Reducing cost isn't necessarily getting easier."
Other challenges Gasman cited include the pace at which the overall RFID market will grow, improvements needed to printable electronic production techniques, and performance improvements for printed RFID tags, especially for UHF frequencies.
"Printed RFID is the kind of product that will have a lot of teething problems, but there are no problems in the underlying physics," said Gasman. "Chemists will tell you there is no reason there can't be a polymer that runs RFID at very high speeds. But, I'm not sure that we've found it yet."
There is considerable current worldwide research and development into printable electronics materials and techniques, both directly and indirectly related to RFID, Gasman said. Earlier this month a public-private partnership in Germany announced it committed funds for a three-year project to research printable electronics materials (see Printable RFID Research Gets $23M Investment).
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| RFID Tags & Labels | Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com | | | Products & Services | Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP. | Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets. | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Upcoming Events | AWA PABS08 N. America Conference, Sept 11-12, Chicago, IL
AWA is organizing the Product Authentication & Brand Security Conference 2008 on September 11-12 in Chicago, IL. The event includes presentations and panel discussions with brand owners, legal authorities, associations, converters and suppliers; also networking sessions, a supplier forum, a social program and more. Find more on the program here. | AWA PABS08 Asia Conference, Dec 4-5 - Hong Kong, China
AWA presents the Asian Product Authentication & Brand Security Conference 2008, to be held on 4 & 5 December in Hong Kong, China. PABS08 Asia focuses on the threats specific to the Asia Pacific region, various elements of IP Theft, and leading-edge solutions. Find more on the program here. | European Supply Chain & Logistics, 13-15 May, Germany
Bringing together Europe's leading providers of supply chain management to evaluate best practices and to move the supply chain agenda into the boardroom. Also, featuring the AMR Research Strategy Session: What makes a supply chain world class in today's global market? More information here: www.supplychain.eu.com | RFID World Asia 2008, 8 to 11 April, Suntec Singapore
RFID World Asia 2008 is THE event for finding out the transforming power of RFID for your business and its future. Sign up now for RFID Asia Summit 2008, targeted at senior-level executives; to understand and reap the benefits of this new business tool. For more information go to www.terrapinn.com/2008/rfid | SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China
As one of the earliest, most specialized and authoritative exhibitions in China, approved and supported directly from State Ministry, the 8th SCAN & RFID CHINA 2008 will present you the impressive up-dated development and market of RFID technology in rising China. To know more, please go to www.scan-china.com. | | | Research & Whitepapers | RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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