Close WindowRFID Update for Friday, February 22nd
Friday, February 22, 2008
Issue 783
Will Smith, Editor

Today's RFID Update
1. Featured Sponsor: DoD RFID Summit
2. Editor's Note
3. Classified Listings
4. Top Story: University Launches RFID People Tracking Experiment
5. Vertical News

DoD RFID Summit - Feb 26-27 - Arlington, VA - Register Now

Editor's Note: Today's top story is an experiment by the University of Washington's computer science department, where volunteer students and faculty are using RFID to track themselves and their personal belongings within the computer science research building. Location data is used to help people find each other, locate lost items, and track how time is spent.

Reuters reports that the European Commission has proposed draft guidelines relating to the use of RFID in retail. Among other requirements, the guidelines mandate tag deactivation at the point of sale and the use of a common symbol on tagged products to denote the presence of a tag.

RTLS provider AeroScout this week released a temperature monitoring solution for the healthcare industry, which can alert hospital staff of threatening temperature fluctuations on tagged healthcare items and products.

Lastly, SupplyChainDigest has published an observational piece highlighting RFID trends in 2007 based on its analysis of pilot and deployment announcements last year.

University Launches RFID People Tracking Experiment

RFID is serving as the network for the RFID Ecosystem Project, a social networking experiment at the University of Washington in Seattle that is exploring the intersection of the value of tracking systems and the loss of privacy that they can cause.

Faculty, staff, and students are voluntarily being tracked within the university's Paul Allen Center for Computer Science and Engineering, a research facility without classrooms that has been outfitted with approximately 30 RFID readers and 150 antennas. Volunteers carry Gen2 ID tags and can also apply tags to personal possessions. Ten people have been tracking themselves for a year, and project organizers are now recruiting 50 volunteers to expand the data collected and to test new applications.

The readers are networked to a database that participants can access from computers in the facility. Participants use the location data to see where colleagues are in the building, to locate misplaced personal items such as cell phones, PDAs, books, and backpacks, and to improve their personal time management by reviewing how and where they spent their time during the day. The project is completely voluntary and participants can block anyone from accessing their data.

"We are exploring the relationship of privacy and utility," project leader Magda Balazinska, a University of Washington assistant professor of computer science and engineering, told RFID Update. "What we're really trying to do is build better data management systems so people can easily integrate location information with their existing databases and systems."

Privacy concerns are mitigated because participation is completely voluntary, participants control who can access their data, and participants have the option of changing data access or opting out of the program completely at any time.

The project is very exploratory -- readers were installed to cover most of the six-floor facility (bathrooms and some other areas were excluded), and a location database was created to record readings. Participants have a lot of flexibility to use the data and create their own applications. Project leaders developed a find-a-friend application dubbed RFIDer (pronounced "fritter") which is somewhat akin to instant messaging. Participants can set the application to send them text messages or e-mails when friends are nearby.

"It's a convenience thing," said Balazinska. "This is a research facility. People in research are never on time. When starting a meeting, it's very helpful to know if someone has left their office, is in the hallway on the way, is getting coffee, etc."

Balazinska set her system controls so her students can locate her any time, but she does not track students. One professor who is not participating in the project alerted organizers to a potential flaw: even though the professor is not tagged, if tagged students are in his office for a meeting it can be inferred that he is there.

Inference is an important part of the system because read rates have not been good, as low as 30 percent. Read rates are especially low for personal items. A tagged purse may have a cell phone, PDA, car keys, and other metal items inside it, leading to interference.

"When we were in the lab we got excellent read rates, about 95 percent, but once people were using the system without thinking about it, we got much worse data," said Balazinska. "Once RFID is no longer in the supply chain, when it's out in a chaotic environment, read rates are not as good.

"We are trying to develop data management systems so the RFID data can be beneficial even if it is not so accurate. For example, for a location system, we can tell you, 'I don't know exactly where you lost your laptop, but there is a 20 percent chance it is here, a 30 percent chance it is there, etc.'"

The project is being funded by the National Science Foundation, Microsoft Research, and the University of Washington's College of Engineering.

Balazinska is aware of the potential privacy dangers of the project and fully expects to receive criticism. She hopes the research will add new insight to the privacy debate. She notes the project is especially relevant in the state of Washington, which will issue enhanced driver's licenses (see Digimarc Selected to Produce RFID Driver's Licenses) with data stored on Gen2 RFID tags, the same technology used in the RFID Ecosystem Project. There is a bill pending in the state legislature that would make it illegal to wirelessly skim data from the driver's license, according to Balazinska.

Many technology and privacy advocates cried foul when federal government also selected Gen2 technology for its passport card program, which is intended to help border states like Washington streamline border crossings for commuters and other frequent travelers (see US Gov Sets Controversial RFID Passport Card Specs).

See UW's profile of the RFID Ecosystem Project


Forward this to a colleague | Request reprints: reprints at rfidupdate dot com

 Asset Tracking
Startup Offers "Universal Tag" for Metals and Liquids
Ford Builds RFID into Pickups and Vans to Track Cargo
Large Swiss Library System Implementing RFID
 Retail & CPG
Sam's Club RFID Mandate No Big Deal?
Startup Brings Locationing to Passive RFID
World's Largest Item-Level RFID Application Launches
 RTLS & Active RFID
New RTLS Solution Combines WiFi, UWB, and RFID
New Pricing Model Offers Rent-to-Own RTLS Systems
Motorola Invests in Semi-passive RFID
 Supply Chain & Logistics
Land Rover Embraces RTLS, RFID for Supply Chain and WIP
Greek 3PL Sees Major Benefits at All-RFID Warehouse
50+ RFID Labs and Test Centers Identified Worldwide
 Pharmaceutical & Healthcare
Disagreement Awaits Imminent HF Gen2 RFID Standard
Impinj Demos New Approach for Pharma RFID Tagging
TAGSYS Announces Pre-Standard HF Gen2 Suite
 Middleware & Software Systems
Impinj Claims RFID Tag Direction Victory
UK Organizations Seek RFID Pilot Partners
Microsoft's RFID Offering a "Watershed Moment"
 Defense & Government
Intercontinental RFID Baggage Tagging Trial Launches
US Gov Sets Controversial RFID Passport Card Specs
Solar Power Helps RFID Track Anywhere Under the Sun
Products & Services
Real-Time WIP Visibility Appliance from Omnitrol Networks
Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP.
Employees steal over $1 billion per week from employers
the American Management Association reports. 95% of businesses are victimized by employee theft. Managers are reluctant to ask questions, because trusted employees may feel offended, leaving business owners in a difficult situation. What can you do? Nox: Intelligent Perimeter Defense from Simply RFID provides advanced security and protection for business assets.
Employment
RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com
Upcoming Events
RFID World Asia 2008, 8 to 11 April, Suntec Singapore
RFID World Asia 2008 is THE event for finding out the transforming power of RFID for your business and its future. Sign up now for RFID Asia Summit 2008, targeted at senior-level executives; to understand and reap the benefits of this new business tool. For more information go to www.terrapinn.com/2008/rfid
SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China
As one of the earliest, most specialized and authoritative exhibitions in China, approved and supported directly from State Ministry, the 8th SCAN & RFID CHINA 2008 will present you the impressive up-dated development and market of RFID technology in rising China. To know more, please go to www.scan-china.com.
5th Annual DoD RFID Summit - Feb 26-27 - Arlington, VA
If you conduct business with the Department of Defense (DoD), you need to be at the DoD RFID Summit to stay abreast of the latest technology developments and take advantage of the "roll-up-your-sleeves" RFID implementation guidance that will be delivered for DoD personnel and DoD suppliers! Register now at www.DoDRFIDsummit.com.
Research & Whitepapers
RFID Marketing Strategies Report
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now
This email was intended for , who subscribed

RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.

RFID Update Editor: Will Smith, editor at rfidupdate dot com
Press releases and public relations inquiries should be directed to Will.

To advertise in RFID Update, email advertising07 at rfidupdate dot com to request a media kit.

RFID Questions? Ask at RFID Talk (www.RFIDtalk.com).

Forward this issue of RFID Update to your colleagues, or tell them to subscribe free at: www.RFIDupdate.com

View all past issues of RFID Update in the archive.

Update your subscription settings: subscriptions07 at rfidupdate dot com

We take your privacy seriously. View our Privacy Policy here.

RFID Update -- The RFID Industry Daily
3213 Duke Street #266
Alexandria, VA 22314
http://www.rfidupdate.com



© 2006, ALX Technologies. All Rights Reserved.