 | Tuesday, February 10, 2009
Issue 975 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is that the expected return-on-investment period for RFID deployments is shrinking, according to an annual survey of end users conducted by ABI Research. ABI found that 36.7 percent of users think RFID will provide ROI within 12 months, 51.7 percent expect it within 18 months, and 65 percent expect it within two years.
Omni-ID has announced a £10 million (approximately $14.8 million) Series C round of funding provided exclusively by UK-based Cody Gate Ventures. Omni-ID will invest the funds in expanding sales and marketing, increasing manufacturing capacity, and growing its market share in Asia. Silicon Valley-based Omni-ID is a producer of RFID tags designed to perform well around metal and liquid. For more about the company, see Startup Offers "Universal Tag" for Metals and Liquids.
Lastly, RFID asset tracking and management solution provider Fluensee has released version 4.0 of its AssetTrack web-based software platform. New features of AssetTrack 4.0 include integration with Google Maps and real-time asset inventory. |
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More Than Half of RFID Users Expect ROI Within 18 Months
By John Burnell
Prices for RFID equipment and supplies are falling, and so is the time end users expect to achieve full return on investment (ROI) from their RFID systems, according to recently released information from ABI Research. More than half (51.7 percent) of RFID users and prospects that ABI surveyed expect ROI within 18 months, including 36.7 percent who expect it within 12 months. See the table below for complete results.
| Less than 12 months | 12-18 months | 18-24 months | More than 24 months | Do not know | | 36.7% | 25.0% | 13.3% | 6.7% | 18.3% |
"One of the trends I noticed is the ROI timeframes and expectations have shortened compared to previous surveys," ABI Research practice director Mike Liard told RFID Update. "The expectations are definitely a signal of improved RFID price points."
Liard also credits industry education and communication efforts for changing expectations. "While they may not be specific about ROI numbers, users are talking about their general timeframes. More companies are disseminating information about ROI, and more prospects are listening."
Respondents with RFID systems in place expect new deployments to provide ROI much faster than those who have not yet implemented RFID. A full 73.7 percent of current users expect new systems to pay for themselves in less than 18 months, compared to 43.5 percent of non-users; 42.1 percent of current users expect ROI within 12 months, compared to 26.1 percent of non-users.
The numbers are based on data collected last September as part of ABI's annual survey of RFID users and was recently released as part of the firm's ongoing research service. The survey included end users who have RFID systems running and are piloting additional applications, and prospective users who are currently evaluating or piloting the technology. ABI only announced aggregate data and did not provide ROI expectations for specific applications, technologies, or industries.
There is a correlation between equipment prices and ROI expectations, according to Liard, especially for organizations that are considering going beyond pilot projects. RFID tag and reader costs are widely acknowledged to be falling, especially for passive UHF products. Even since ABI collected the survey data last fall, new, low-priced products have been announced (see Invengo Drops Gen2 Inlay Price to 5.8 cents, New RFID Handheld Provides Range, Price Breakthroughs and Kovio Set to Commercialize Printed RFID Tags), which could send ROI expectations even higher.
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| Research & Whitepapers | 2009 RFID Brand & Marketing Strategies Reports
The latest follow-up to RFID Update's well-regarded 2006 research, this 2009 companion set of reports includes the most recent Top-10 rankings of the current RFID leaders and provides marketing, branding, and advertising guidance to vendors of RFID products and services. Purchase the reports now. | | | RTLS & Active RFID | Locate it now. How? Ekahau. That's how!
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Meet the industry's most innovative award winning RFID solution that enables complete work-order traceability in manufacturing. Real-time web-based dashboards and multi-site monitoring for work-order pedigree and traceability, including proactive bottleneck management and real-time performance analytics optimizing shop-floor efficiency. All at the lowest TCO in the marketplace. www.omnitrol.com/WIP. | | | RFID Tags & Labels | Handheld RFID Asset Tracking Software: NoxVault
The NoxVault RFID scanner finds assets over 20 feet away and can inventory about 1,000 items per minute -- if you're fast on your feet. NoxVault is great for tagging and tracking documents, PC's, laptops, and office equipment. Our handheld asset tracking RFID starter kit usually ships same-day for just $3,995. | | | Upcoming Events | CIO Impacts Forum, February 25, 209, UCLA WINMEC
CIOs from Fortune 1000 companies will gather at the CIO Impacts Forum. This event will discuss the progress made in Services for Enterprise and investigate the opportunities for new classes of Services that are emerging as a result of technological advances in Cloud Computing, Security, Mobility and Wireless. More Info | RFID Research Forum, Feb. 24, 2009, UCLA WINMEC
RFID research communities are invited to present their research with the intent of submitting to the Proceedings of the IEEE. This forum will bring together academics, industry technologists/practitioners and business/I.T.personnel who are working on research and innovative ideas today that will impact the field of RFID tomorrow. More Info | RFID hands on workshop, Feb. 24, 2009, UCLA WINMEC
Faculty and researchers at UCLA-WINMEC will address issues that arise in using RFID for the enterprise. Participants will get a chance to learn the real-world use of RFID and see live technical demonstrations of recentlydeveloped RFID applications. Certificate of Participation will be issued at the workshop. More Info | RFID World Asia | April 22-24 | SUNTEC Singapore
RFID World Asia is Asia Pacific's largest and most comprehensive RFID innovations and multi-application exhibition and conference. Explore a more than 10,000sqm exhibit space, discover the latest RFID innovations, and see live multi-application demonstrations. It is the place to network with industry peers in the RFID marketplace. For more information, visit www.rfidworldasia.com.sg |
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