 | Thursday, January 18, 2007
Issue 519 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is research firm IDTechEx's look at a few sectors in which RFID is booming.
Dedham, Massachusetts-based research firm ARC Advisory Group released a new report entitled RFID in Manufacturing Applications Worldwide Outlook. On its website, ARC examines several factors that show how the RFID pilots now taking place in manufacturing may translate into future market growth.
Lastly, EETimes.com provides coverage of the recent National Retail Federation show with a focus on how RFID is adding value in the retail environment. |
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| | - Locate it now. How? Ekahau. That's how! (site) | | | | - 5th Annual RFID Journal LIVE!, Apr 30 - May 2, 2007, Orlando (site) | | - Asset Management Conference & Expo, Feb 21-22, San Diego (site) | | - The official DoD RFID Summit, April 3-4, Washington Hilton (site) | | - IDTechEx RFID Smart Labels USA 2007, Feb 20-23, Boston, USA (site) | | - RFID World Conference 2007, March 26-28, Dallas (site) | | - Asset Tracking & Management in Defence, 31 Jan & 1 Feb, UK (site) | | | | - CCL Label - Your Global Partner for Labeling & Packaging (site) | | | Training & Certification | | - University of Kansas RFID Training Programs (site) | | - Be Prepared. Heathkit's RFID+ Test Prep (site) | | | RFID Readers | | - Ensyc Technologies: $395 UHF Desktop Reader (site) | | - MTI Wireless Edge: high-quality low-cost panel antennas (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | | | Products & Services | | - Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags (site) | | | Research & White Papers | | - 2006 RFID Marketing Strategies Report from RFID Update (site) | |
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IDTechEx Identifies "Booming" Areas for RFID
Research firm IDTechEx has published an article in which it identifies four sectors of the RFID market it characterizes as booming:- Public transportation. Contactless transport cards are becoming the norm around the world, driving demand for the RFID inlays and readers that enable the contactless interaction. IDTechEx cites Australia's ERG, which has already done $100 million in sales of contactless card systems. The company recently landed an additional $40 million in business, spread across two projects (one in Manila, the other unannounced). IDTechEx also points out that the currency on contactless public transportation cards is increasingly being accepted as a cash alternative, allowing users to buy standard retail goods with them. This trend is expected to foster further adoption of RFID-enabled contactless technology.
- Label converters. Label converters are the firms that buy reams of delicate RFID inlays and embed them in sheathing, ribbon, plastic, cards, or other media that constitutes the final tag product. Until recently, they have typically shied away from RFID. The equipment necessary to offer label converting services is highly specialized and expensive, so for the most part only the big and/or intrepid label converters have demonstrated a willingness to get into the RFID business. That is changing, however. According to IDTechEx, smaller label converters are identifying niche areas that are too small to interest the big label converters, who often cater to huge consumer packaged goods manufacturers.
- Retail. While many consider the retail sector's adoption of RFID disappointing, IDTechEx asserts that in fact it is advancing apace. The expansion of item-level tagging by British retailer Marks & Spencer is evidence. By spring of this year, the company hopes to have tripled its item-level infrastructure from 42 to 120 stores, with a planned 350 million objects tagged annually by next year. (For more on this initiative, see Marks & Spencer to Expand RFID Item Tagging.)
- Active RFID. According to IDTechEx's own projections, the active RFID market can look forward to a decade of strong growth, going from $550 million last year to $6.78 billion in 2016. Anyone following the industry will have noticed that indeed active RFID and RTLS has been a hot area, driven by an increase in asset tracking. In fact, RFID Update designated asset tracking -- and by extension the adoption of active RFID and RTLS -- as a key trend in 2006 (see Top 10 RFID Trends of 2006, Part 1). IDTechEx chairman Dr. Peter Harrop said, "Active RFID use in military, healthcare and other sectors is moving ahead extremely strongly with individual orders of $30 million and more being recently reported."
In a separate article, IDTechEx identifies the airline industry as, potentially, "the next boom sector". Notably, the opportunities are not only in baggage tagging, which, while a compelling application on its face, has yet to gain much traction. ABI Research recently published rather conservative estimates of the opportunity in baggage tracking, predicting a market value of only $27.5 million by 2011 (see Years Before RFID Baggage Tracking Takes Off).
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| RTLS & Active RFID | Locate it now. How? Ekahau. That's how!
Ekahau RTLS (Real-Time Location System) automatically tracks assets and people via your existing Wi-Fi network. Control costs and improve asset management with Ekahau. For more information, visit us at www.ekahau.com. | | | Upcoming Events | 5th Annual RFID Journal LIVE!, Apr 30 - May 2, 2007, Orlando
Get everything you need to put RFID to work today at the world's largest RFID conference & exhibition. Access the most case studies, the most how-to sessions and the most lessons learned. The 86,000 sq.-ft. exhibit hall will feature the leading technology providers. Plus, Disney Resort packages available. Save an extra 10% - use code rfidupdate. Information: http://www.rfidjournal.com/live | Asset Management Conference & Expo, Feb 21-22, San Diego
The Conference will examine asset management technology within the framework of multi-industry best practices and regulatory requirements. Technology, such as Enterprise Asset Management (EAM) software, bar codes, mobile computers, RFID, and real time locating systems (RTLS), is improving the ability to track, manage, maintain, finance and amortize production resources. www.AssetExpo.com | The official DoD RFID Summit, April 3-4, Washington Hilton
As the official platform for the DoD RFID Policy, the DoD RFID Summit, sponsored by the Principal Assistant Deputy Under Secretary of Defense (Logistics and Materiel Readiness), will provide direction on supplier RFID implementation requirements and timelines based on procurement methods, classes/commodities and locations. www.DoDRFIDsummit.com | IDTechEx RFID Smart Labels USA 2007, Feb 20-23, Boston, USA
RFID Smart Labels USA 2007 covers all RFID applications and technologies. Highlighting the business case, item-level tagging, RFID progress around the world and state-of-the-art technologies, RFID Smart Labels USA will be 2007's premier learning forum for RFID. Hear from 60+ industry-leaders including Coca-Cola, Unilever, Rolls-Royce, BGN, USPS, Michelin, McCarran Airport, IATA. www.smartlabelsUSA.com | RFID World Conference 2007, March 26-28, Dallas
Attend RFID World, the largest event focused on RFID and Advanced End-to-End Track & Trace Solutions. RFID World is where the industry gathers to meet face-to-face, making it the most effective place to generate awareness, leads and sales. Learn more and register at www.rfid-world.com | Asset Tracking & Management in Defence, 31 Jan & 1 Feb, UK
Tracking materials from warehouse to warfighter improves the effectiveness of global logistics systems. This conference explores how participating nations are implementing RFID and how codification and data management facilitate global logistics operations. Learn to define mandated requirements and address problems at technical and management levels. For more information visit: www.smi-online.co.uk/rfid8.asp | | | RFID Tags & Labels | CCL Label - Your Global Partner for Labeling & Packaging
CCL Label is North America's leading full-service provider of pharmaceutical and healthcare labeling and packaging solutions. CCL incorporates the latest RFID technologies into it's labels to provide our customers with labels that are smarter with broader applications. CCL Label puts the Power Behind Your Brand. 609.433.3700 ext.127 or visit www.ccllabel.com | | | Training & Certification | University of Kansas RFID Training Programs
Researchers at the RFID Alliance Lab at the University of Kansas are leading the RFID field with pioneering research. Now the University of Kansas is turning that research into revenue for businesses across the country through its RFID training programs focused on Item-Level Tracking, Cold Chain Tracking, and Asset Management. www.continuinged.ku.edu/programs/rfid | Be Prepared. Heathkit's RFID+ Test Prep
Heathkit's RFID+ Test Prep Program prepares individuals to successfully take CompTIA's RFID+ certification exam. Use Heathkit's Interactive Assessment Tool to highlight RFID technology areas that have already been mastered and pinpoint those concepts requiring additional study; don't waste time searching through RFID topics you already know. Be prepared... get Heathkit's RFID+ Test Prep. | | | RFID Readers | Ensyc Technologies: $395 UHF Desktop Reader
The RFID Block reader is powered by a simple USB connection, works with EPC Class1 Gen1 or Gen2 tags and makes it easy for your business to meet mandates or simply investigate the potential of RFID. Developers will also find the RFID Block a useful tool for application testing. Visit: www.ensyc.com | MTI Wireless Edge: high-quality low-cost panel antennas
* Covering all applicable frequency bands for Passive and Active RFID * Various mechanical configurations for Indoor and Outdoor applications * Single or Dual Polarities * Linear or circular polarities * High robustness and endurance * Field proven in harsh environments * Enhancing system performance * Solutions tailored to customer needs: www.mtiwe.com | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Products & Services | Peel - Stick - Ship(TM): SimplyRFID Pre-Programmed Tags
Military-grade, Class 1 Generation 2 RFID Tags pre-programmed to DoD 252.211-7006 specifications shipped same day for less than $1 each. Find out why over 1,000 DoD (Department of Defense) suppliers choose SimplyRFID for their RFID needs. Visit us at www.SimplyRFID.com for no hassle RFID solutions. | | | Research & White Papers | 2006 RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now |
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RFID Update is the RFID industry daily. Launched in early 2004 to provide timely analysis of RFID industry news, RFID Update publishes editorial briefings every weekday for the growing ranks of top level executives involved in the deployment of RFID. Each issue delivers the breaking news and analysis most pertinent to successful RFID implementations, allowing readers to understand global RFID developments as they happen.
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