 | Thursday, January 17, 2008
Issue 759 | | Will Smith, Editor |  |
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Editor's Note: Today's top story is ABI Research's downward revision of projections for the NFC device market, which the research firm says is challenged by persistent hurdles to adoption of NFC generally.
Intelleflex has released a new badge tag product, the BAT-7300, which features characteristics the company emphasizes across its tag portfolio: long range and lots of memory. The new tag is designed for personnel tracking and authentication applications.
Lastly, specialty RFID tag designer and manufacturer Confidex today introduced a tag designed for tracking wooden assets such as the ubiquitous shipping pallets deployed in supply chains around the world. A Gen2 tag, the new Pino is yet another in the young company's expanding portfolio of tags designed for harsh industrial environments. |
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| RFID Tags & Labels | - Ferroxtag HF tags: Smart on Metal! (site)  | | | Upcoming Events | | - RFID World Asia 2008, 8 to 11 April, Suntec Singapore (site) | | - SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China (site) | | - 5th Annual DoD RFID Summit - Feb 26-27 - Arlington, VA (site) | | - RFID Smart Labels USA - Boston, MA - February 20-21, 2008 (site) | | - 2nd Annual Summit on Healthcare Supply Chain Management (site) | | - Global RFID ROI 2008, 29th - 30th January, Munich, Germany (site) | | - Asset Management Conference & Expo, Jan 22-23, Atlanta, GA (site) | | | Employment | | - RFID Recruiters - 100% Focused on RFID Recruiting (site) | | | Research & Whitepapers | | - RFID Marketing Strategies Report from RFID Update (site) | | | Products & Services | | - Tag & SpyTM: NOX Surveillance by SimplyRFID (site) | |
NFC Projections Revised Down (Again)
Persistent hurdles to NFC adoption have caused ABI Research to revise down earlier projections for the market's growth. The Oyster Bay, New York-based research firm had originally pegged the number of shipped NFC devices at 1.1 million for 2007 and 9.81 million for 2008. The new numbers stand at 0.65 million for 2007 and 6.52 million for 2008, a reduction of 41 percent and 33.5 percent, respectively.
ABI points to "longer-than-anticipated delays" in NFC deployment as the primary reason for the lagging NFC device market, and it notes that the situation is unlikely to change in the immediate term: "NFC handsets did not ship in any volume toward the end of 2007 and the market will remain limited for the first half of 2008."
The good news is that ABI's belief in the long-term potential for NFC is intact. "Given the strength and interest among carriers around the world for NFC, our long-term forecasts remain unchanged," commented ABI analyst Jonathan Collins.
The firm also cites worldwide uptake of contactless technology for payment and transportation ticketing, a market which grew 15 percent last year. That total market is currently worth $200 million, according to ABI, and will grow at a very robust 33 percent over the next five years, reaching $820 million in 2013. This growth will encourage NFC adoption, as the consumer increasingly recognizes the convenience of paying for services using a single, contactless device: his phone.
This is not the first time ABI has revised down its NFC-related projections. Last April, the firm put the number of NFC handsets shipped in 2012 at 292 million, down from the 450 million that had been originally predicted for 2011 (see Research Firm Increasingly Bearish on NFC). That 450 million was itself a down-revision made the previous September.
More than anything, these changing projections are evidence of NFC adoption's ongoing frustrations, chief among which is the complexity of the so-called NFC ecosystem that includes cell phone manufacturers, network operators, transit companies, and payment processors, among others. Sorting out the cost- and fee-sharing among such a diverse group of stakeholders is a tall order indeed, but a necessary one for the NFC market to finally take flight.
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| RFID Tags & Labels | Ferroxtag HF tags: Smart on Metal!
Ferroxtag is a new family of HF RFID tags suitable for operation on metallic surfaces. Ferroxtag's special ferrite antenna was developed using Ferroxcube's years of experience in ferrite technology. The high performance antenna means longer read range with a smaller tag. Visit www.ferroxtag.com | | | Upcoming Events | RFID World Asia 2008, 8 to 11 April, Suntec Singapore
RFID World Asia 2008 is THE event for finding out the transforming power of RFID for your business and its future. Sign up now for RFID Asia Summit 2008, targeted at senior-level executives; to understand and reap the benefits of this new business tool. For more information go to www.terrapinn.com/2008/rfid | SCAN & RFID CHINA 2008, June 19-21, Guangzhou, China
As one of the earliest, most specialized and authoritative exhibitions in China, approved and supported directly from State Ministry, the 8th SCAN & RFID CHINA 2008 will present you the impressive up-dated development and market of RFID technology in rising China. To know more, please go to www.scan-china.com. | 5th Annual DoD RFID Summit - Feb 26-27 - Arlington, VA
If you conduct business with the Department of Defense (DoD), you need to be at the DoD RFID Summit to stay abreast of the latest technology developments and take advantage of the "roll-up-your-sleeves" RFID implementation guidance that will be delivered for DoD personnel and DoD suppliers! Register now at www.DoDRFIDsummit.com. | RFID Smart Labels USA - Boston, MA - February 20-21, 2008
RFID Smart Labels USA 2008; the seventh annual analyst-driven event covers the hot RFID sectors, full technology analysis and market insight. February 20-21, 2008, in Boston, MA. Visit www.IDTechEx.com/USA to find out more and register. | 2nd Annual Summit on Healthcare Supply Chain Management
The 2nd Annual World Congress Leadership Summit on Healthcare Supply Chain Management will present strategic solutions to the challenges of accelerating financial returns, containing costs, implementing information technology, streamlining supply chain management processes and controlling physician preference items. Visit: www.worldcongress.com/supplychain | Global RFID ROI 2008, 29th - 30th January, Munich, Germany
Taking place 29th and 30th January, Global RFID ROI 2008 is bringing together the leading RFID practitioners from a broad cross section of industries that will give you the opportunity of discovering the real ROI behind RFID implementation. View the full programme at http://www.rfid-roi.com/downloadpdfx2.asp and to register, please call 0044 207 202 7558. | Asset Management Conference & Expo, Jan 22-23, Atlanta, GA
How much control do you have over your assets? Failure to manage assets can result in underuse, misplaced items, poor maintenance, increased operational costs, legal liabilities, and financial reporting errors. Attend the Expo and learn to increase asset visibility & life-cycle management, implement process & operational improvement, and explore the newest technologies. www.AssetExpo.com. | | | Employment | RFID Recruiters - 100% Focused on RFID Recruiting
Whether your company is looking for the best RFID talent or you have the best RFID talent and are looking for the best RFID employer, RFID Recruiters offers the most focused approach to your objective. To learn how the RFID industry and the RFID job market are evolving, visit www.rfidrecruiters.com | | | Research & Whitepapers | RFID Marketing Strategies Report from RFID Update
Thirty-nine pages of original research on RFID audience perceptions, including 30+ figures of tactics, content & messaging, and recommendations to guide marketing strategy. Also, Top-10 RFID company rankings based on 550+ survey respondents. View the executive summary free, with Top-3 sample rankings. Only $495 Individual License or $795 Corporate License. Available now | | | Products & Services | Tag & SpyTM: NOX Surveillance by SimplyRFID
Find out "Who Took It" and "Where It Is Now" with our "Stealth to Catch the Stealthy" RFID Surveillance systems. Alerts direct to your cell phone. Unprecedented accuracy and court-usable identification. Protect valuable equipment and documents! From the people trusted by more than 2,000 DoD (Department of Defense) Suppliers. Visit: www.SimplyRFID.com |
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