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RFID Update Contributors


Greg Aimi
AMR Research, Research Director
Most recent articles:  RFID: Maturing at a Natural Pace in the Supply Chain
RFID to Simplify Demand-Driven Future
Greg Aimi brings more than 20 years of business experience within supply chain, technology, marketing, and high technology to his position as research director at AMR Research. Greg provides vendor research and best practice analysis in supply chain management, global trade, and visibility and event management. His work has focused on the continual re-optimization of supply chain functions in response to the daily disruptions and dynamic change of the real world. Before joining AMR Research, Greg held several senior management positions. At RedPrairie, he was responsible for establishing product strategy and aligning the product vision with customer needs. Greg received his B.A. from the University of North Texas.


Joe Barkai
Manufacturing Insights, Program Director of Product Development Strategies
Most recent articles:  Analyst RFID Viewpoint: 1984 All Over Again?
RFID as a Cross-Platform Abstractor
RFID as an Innovation Catalyst
Joe Barkai is program director for Manufacturing Insights' Product Development Strategies research service. In this role he is responsible for research and analysis on the types of investments that introduce operational efficiencies to the domain while improving the responsiveness to customer requirements. Mr. Barkai examines discrete manufacturing, with a focus on complex, mission-critical capital equipment to identify business imperatives, best practices and emerging technologies. Mr. Barkai's near term activities will focus on the automotive, agricultural, and construction equipment industries, and his research topics will include warranty cost containment, the creation of agile manufacturing and service organizations, and effective product lifecycle management, Service Lifecycle Management, and the process integration of the two.


Dennis Báthory-Kitsz
Most recent articles:  2006: The Year RFID Vanished, Part 4
2006: The Year RFID Vanished, Part 3
2006: The Year RFID Vanished, Part 2
2006: The Year RFID Vanished
As founder and senior editor of The Transitive Empire, Dennis Báthory-Kitsz has provided insights into high technology for three decades. He authored process software and designed data acquisition hardware for small computers in the 1980s, and he has been writing about automatic identification technologies for 15 years. His more than 600 articles have appeared in general circulation and trade journals, where he explores the implications, successes, failures, and politics of technology in retail, manufacturing, distribution--and daily life. He is known for his insistent questions, technical adeptness, and plain talk. Dennis was among the first to reveal the health concerns of the first generation of portable phones, and his 1980 interview with Bill Gates about software copyright is now considered a classic. He also works with marketing organizations in assisting technology start-ups.


John Burnell
Most recent articles:  RFID Weekly News Roundup July 2, 2009
New Component to Simplify RFID Tag Production
Public Sector Spending Driving RFID Markets
RFID Weekly News Roundup June 25, 2009
Reva Virtualizes RFID Data Processing Appliance
John Burnell is the most experienced RFID journalist working in the industry today. He has covered RFID, RTLS, and related technologies since 1990, having served as U.S. and European editor-in-chief of leading automatic identification industry publications Frontline Solutions and Automatic ID News. He has also been a speaker and organizer of several industry conferences and exhibitions, including Frontline Solutions Expo, SCAN-TECH, and ID Expo. John currently runs Burnell Reports, which provides communications, research, marketing, PR, and market education services to technology companies and associations. John holds a Bachelor of Science in Journalism (BSJ) degree from Ohio University and resides in the Cleveland area.


Michael Dortch
Aberdeen Group, Senior Research Analyst
Most recent articles:  Aberdeen on Achieving ROI from RFID
Aberdeen on Maximizing Value Between RFID and IT
Aberdeen on Best-in-Class RFID Adoption in Retail
Michael Dortch is a Senior Analyst at Aberdeen Group, focusing on enabling and emerging technologies and information management. Michael joined Aberdeen Group after nearly 10 years at Robert Frances Group (RFG) in various capacities, most recently as Director of IT Infrastructure Management Strategies and Executive Editor.

Michael has been an Information Technology (IT) industry analyst, consultant, "information entrepreneur" and writer for nearly 30 years. Before joining RFG, Michael developed white papers, executive presentations, marketing programs and strategies for influencing press and analysts for numerous organizations. Clients included AT&T Solutions, Lotus Development Corp. (now part of IBM Corp.), Novell Inc., Santa Cruz Operation (now Tarantella, Inc.), Sun Microsystems, Inc., and large and small corporate users of IT.


Leslie Downey
RFID Revolution, Principal
Most recent articles:  An Interview with RFID Trailblazer H. D. Smith
RFID World Sees Technology Taking Root
EPCglobal and the RFID Tipping Point
Leslie is principal and founder of RFID Revolution LLC, a Washington, DC-based firm providing RFID marketplace consulting services. She and her associates provide a market-based perspective to RFID vendors and end users on how to create successful commercial solutions from a promising technology.

In her 20-year marketing management career, Leslie has launched a series of global, network-based application services, such as EDI services, for GE Information Services (now GXS) and two other Fortune 500 companies. She has marketed extensively to the maritime industry and several other industry verticals. She believes that RFID vendors investing in solving real problems with real money behind them will be best positioned to succeed.

Leslie has written feature articles on RFID and other information technology for RFID Update, RFID Journal, BusinessWeek online, and Byte.com.


Bob Ferrari
Manufacturing Insights, Program Director of Supply Chain Strategies
Most recent articles:  Analyst: Sense and Respond Goes Beyond RFID
Sensing Supply with RFID
Broadening Context for RFID Investment
Bob Ferrari is program director for Manufacturing Insights Supply Chain Strategies and High Tech/Electronics Manufacturing research program. In this role, Mr. Ferrari is responsible for Manufacturing Insight’s research in deploying agile, more adaptive supply chains. Mr. Ferrari is an accomplished manager, industry analyst, and consultant, who comes to Manufacturing Insights with more than 25 years of business experience spanning the functional disciplines of business planning, supply chain, customer support, and order fulfillment processes. He has contributed in small, mid-size, and Fortune 100 high technology companies in roles of operations, programs, and information technology management positions.


John Fontanella
AMR Research, Vice President, Research
Most recent articles:  RFID to Enable Outside-In Supply Chain Management
The Role of RFID in the Search for Perfect Logistics
Inability to Measure Process Performance Hides RFID Value
John Fontanella has over 25 years of business experience in supply chain, manufacturing, and marketing management in the high-tech, consumer products, and business outsourcing industries. At AMR Research, he is responsible for studying RFID technology and applications, the wholesale distribution industry, global trade, supply chain visibility, supply chain security, and supply chain event management.

Prior to this position, John was a senior vice president of research services at Aberdeen Group and the vice president of supply chain services at Yankee Group. Before serving in these roles, John worked for 10 years in both the supply chain and consumer packaged goods practices at AMR Research.


Dennis Gaughan
AMR Research, Research Director
Most recent articles:  The RFID Market's Holiday Wish List
Look to Asset Management for ROI
Flexibility Key to RFID Vendor Survival
Usability a Hurdle to Consumer RFID Adoption
What RFID Can Learn from IT Systems Management
Dennis Gaughan is a recognized industry expert in RFID technology, and he coordinates research of RFID across all industry segments for AMR Research. He brings 13 years of experience in corporate information technology to his role as research director at AMR Research. Dennis is also responsible for AMR Research's agenda on IT governance, leading coverage of IT related technologies including portfolio management, IT asset and service management, and business service management (BSM); which are consolidating into a technology suite called IT resource planning (ITRP).

He is a graduate of Boston College and has completed additional course work in managing technology strategy at MIT's Sloan School of Management.


Priyanka Gouthaman
Frost & Sullivan, Analyst
Most recent articles:  Evolving Price Strategies for RFID Tags
Ms. Priyanka Gouthaman is widely recognized as an expert in the automatic identification industry, with her primary expertise being in the RFID market. Other areas of RFID coverage include healthcare systems and applications, pharmaceutical markets, retail markets, and supply chain strategies. Ms. Gouthaman received an MBA with a specialization in Marketing and Human Resources and a Bachelor in Commerce from the University of Madras, India.


Michael R. Guillory
Strategic Action Consulting Services, Principal
Most recent articles:  What Happened at the Global RFID China Forum
Korea Displays Focused Interest in RFID
Gen2 - The True Status and Path Forward
The Gen1 to Gen2 Transition
Mike is the principal of Strategic Action Consulting Services and has spent the past 27 years actively engaged in systems engineering, radio frequency, and signal and data processing. He has been heavily involved as a delegate and officer in both domestic (ANSI) and international (ISO) standards developments organizations with particular emphasis on RFID. His involvement has included vice-chair elect in the INCITS T6 committee (RFID for Item Management) dealing with both the RF (radio link) as well as the information (API) interfaces. Additionally, he serves as convener of ISO/IEC JTC 1/SC 31/WG 4/ SG 1 (Data Syntax) and actively participating in the SG 3 (Air Interface) and SG 4 (Regulatory) technical working groups. He serves as the technical editor for the technical report defining test methods for RFID performance measures as part of SC 31/ WG 3/SG 1.

Russ Klein
Aberdeen Group, Senior Analyst and Director of Emerging Technologies
Most recent articles:  Aberdeen on Managing Work-in-Process with RFID
Aberdeen on RFID Adoption in Retail
Aberdeen on RFID Adoption in Manufacturing
Aberdeen on Supply Chain Visibility with RFID
Aberdeen on Getting ROI from RFID
Russ Klein focuses on emerging and enabling technologies and on best-practices in knowledge management. His current research is in realizing potential value when employing emerging technologies to enhance data capture and directed data analysis. He has more than 20 years of experience developing database software applications, advising companies on developing and refining knowledge acquisition systems, and harvesting business intelligence from transaction data.

He brings a wealth of knowledge and experience to Aberdeen in the areas of RFID, vXML, online transaction technologies, loyalty systems and data warehousing as well as familiarity with emerging technologies, some of which have yet to find applications in the real world. Klein studied mathematics and linguistics at The University of Rochester and computer science at Wesleyan University.


Kim Knickle
Manufacturing Insights, Research Program Director
Most recent articles:  Manufacturing Insights on RFID Adoption
Kimberly Knickle is a research program manager for IDC's Manufacturing Insights. A renowned industry thought leader in Enterprise Application Integration (EAI) strategies, she is responsible for data compilation and contributing analysis to annual industry budget guides, as well as hardware, software, and services strategy guides for each industry sector. Knickle is a graduate of Boston University's School of Management, where she earned her MBA degree. She also holds a bachelor's of science degree in electrical engineering from Cornell University.


Colin Masson
AMR Research, Research Director
Most recent articles:  Demand-Driven Supply Networks Give RFID Momentum
Colin Masson currently leads the AMR Research's Chemical & Process Research practice. He began his career with National Chemical Products, a division of Sentrachem, in plant operations. From that position, Colin became responsible for Manufacturing Execution Systems (MES), eventually moving into business development. His tenure there culminated with his role as Chief Information Officer. Colin also gained experience in the software industry working on supply chain business development at Aspentech and as Chief Technology Officer for Marcam. Colin's unique skills were more broadly applied at Invensys developing the company's real-time enterprise strategy. Colin holds a B.S. with honors in Chemical Engineering from The University of Surrey, England.


Robert L. Mayberry
IBM, Vice President of Sensor and Actuator Solutions
Most recent articles:  RFID Spells On-Demand
Robert Mayberry was named Vice President, IBM Sensor and Actuator Solutions in March, 2004. In his new role, Mayberry oversees technologies and solutions developed for customer business opportunities, including RFID technology and Industrial Automation. Previously, he was Director of Business Partner Technical Enablement at IBM, responsible for leading the technical activities of an international unit managing the architecture and technology enablement of independent software vendor enterprise and mid-market applications across IBM's software group. From 1986 to 1993 he worked at IBM as a Laboratory Product Manager, overseeing software engineering for application development. His development responsibilities cover all middleware servers, messaging and development tools in IBM's portfolio. He also has been responsible for artificial intelligence and compiler design work in IBM's development and research laboratories. Robert Mayberry received a Masters Degree in Computer Science & Education from Stanford University and a PhD and Sc. B. in Applied Mathematics from Polytechnic University - Pomona.


Joe McKinney
System Planning Corporation, Vice President
Most recent articles:  Recap of the RFID ROI Summit
Joe McKinney is the Vice President, GlobalTrak, for System Planning Corporation in Arlington, VA. He is responsible for the product development and delivery of this Supply Chain Security and Visibility offering. He previously wrote a regular monthly column for RFID News & Solutions, in which he developed key business value themes for the RFID user community based on his extensive experiences as a supply chain consultant with CSC and as a retail merchant with Target Stores. As a Director and Merchandise Manager for a turnaround company he created the first inventory management team in the chain drug sector. His MBA was granted by the Wharton School (University of Pennsylvania), and he earned Phi Beta Kappa at Lake Forest College.


Erik Michielsen
ABI Research, Director, RFID and M2M Research
Most recent articles:  Alliances Underpin RFID Supply Chain
Erik Michielsen leads ABI Research's emerging wireless product and service development efforts, and focuses on the ways in which innovative data-driven distributed wireless applications displace, disrupt and transform business and consumer markets. Michielsen's research spans RFID, M2M (machine-to-machine) communication, mesh networks, near-field communications and biometrics. Previously a business process consultant with Accenture, he also worked as a strategy consultant for Competitive Strategies Group, as an account executive with Excite@Home's MatchLogic Group and in the Business Development Group at Hughes Spaceway. Michielsen holds an M.B.A. in marketing and strategy from Duke University's Fuqua School of Business and a B.A. in economics from the University of Michigan.


Hussain Mooraj
AMR Research, Research Director, Life Sciences
Most recent articles:  Pharma RFID Adoption - Retail All Over Again?
Hussain Mooraj brings more than a decade of experience in pharmaceutical and biotech consulting, strategic consulting, and marketing to his role as research director at AMR Research, where his current research focuses on the pharmaceutical and life sciences industries. Prior to joining AMR Research, Hussain was the director of marketing and business development for Trinity Partners LLC and Trinity Pharma Solutions LLC, firms specializing in global pharma/biotech consulting and technology-based data management solutions. Hussain earned his B.S. in textile management, with honors, from Clemson University/Textile University of Pakistan. He also holds an M.S. in information systems, an M.B.A., and a graduate certificate in Supply Chain Management from Northeastern University.


Eric Newmark
Health Industry Insights, Senior Research Analyst
Most recent articles:  ROI in Biospecimen Tracking Thrives with RFID
Eric Newmark is a Senior Research Analyst for IDC's Health Industry Insights. In this position, he provides research and market analysis on key topics within the Health and Life Sciences practice. Mr. Newmark's specific strengths include competitive analysis, IT ROI/TCO analysis and market research. Mr. Newmark joined IDC from AMR Research, where he held the position of Senior Research Analyst focusing on Supply Chain, CRM, Price Management, Web Self-Service and RFID. Prior to AMR, Eric held positions in application development, technical project management, and operations management at Siebel Systems Inc., Onlink Technologies and Easyware Software. Mr. Newmark holds a BS in MIS and Finance from Babson College, as well as an MBA with concentration in Strategy and Business Analysis from the Boston University School of Management.


Bob Parker
Manufacturing Insights, Vice President of Research
Most recent articles:  Analyst Viewpoint: Take Appropriate RFID Precautions
Analyst: Establish a Data Acquisition Platform
RFID Needs a New Justification Model
Bob Parker currently leads Manufacturing Insights, one of IDC's industry research companies that addresses the current market gap by providing fact based research and analysis on best practices and the use of information technology to assist clients in improving their capabilities in key process areas. With over six years experience in technology research -- including coverage of emerging technologies, the development of information technology strategies, and supply chain transformation -- Bob will be responsible for the research and consulting offerings of Manufacturing Insights.


Chantal Polsonetti
ARC Advisory Group, Vice President of Manufacturing Advisory Services
Most recent articles:  RFID-Based Asset Tracking in Manufacturing
Changes in Industrial RFID Demand Data Integration
Threat to RFID in Manufacturing May Come from Within
Imminent ISO Standardization a Boon for RTLS
Interoperability is Key to RFID Market Maturity
Chantal Polsonetti leads the ARC Advisory Group team responsible for Manufacturing Advisory Service deliverables to customers in the hybrid industries (CPG, Food, Beverages, Life Sciences, Fine Chemicals). She also supports the activities of the OMAC User Group.

Chantal has been an industry analyst covering manufacturing automation since 1987. She has been with ARC since 1990, and has conducted numerous industry-leading research activities in areas including industrial Ethernet, device networks, open control software, and RFID - the current primary focus of her activities.

Chantal is an honors graduate of Babson College and has a dual degree in Marketing and Management.


Kevin Reale
AMR Research, Research Director, Automotive
Most recent articles:  RFID Continues to Take Back Seat in Automotive
RFID to the Rescue: Boeing Uses RFID to Reduce Costs
Kevin Reale brings twenty years of manufacturing experience at Fortune 500 companies to his role as research director in the automotive practice at AMR Research. Prior to joining AMR Research, Kevin worked as an executive director in the supplier relationship management business unit at i2 Technologies. Before taking on this role, Kevin worked in the automotive and industrial business unit at i2. Kevin was also a lead partner in the automotive supply chain and operations solutions group at IBM Business Consulting Services. At KPMG Consulting, Kevin was a senior manager. Kevin holds a B.S. in Electrical Engineering and an M.B.A., both from Lawrence Technological University.


Steve Roemerman
Regan, Jacob & Sydney, Chairman
Most recent articles:  Understanding RFID Growth
Does the RFID Industry Know the Facts?
Steve has over of 25 years of strategy, operations, and technology experience in the telecommunications and defense industries. His business life-cycle experience includes startups, turn-arounds, and Fortune 50 environments. Steve’s experience includes three CEO assignments prior to founding Incucomm. Before Incucomm, Steve was CEO of Crosspan Network Technologies, which focused on the development of wireless hardware. Under Steve’s leadership, Crosspan grew its backlog from less than $20M to more than $750M. Prior to Crosspan, Steve held a variety of positions with Texas Instruments culminating with Vice President of Strategy. At this position Steve was responsible for heading corporate development, international alliances, and investment of approximately $100M annually. Steve has served as the Chairman of Texans Credit Union and is a director and advisor to a number of companies in the Bay Area, Dallas, Houston, and elsewhere. Steve graduated Magna Cum Laude from the University of Missouri - Rolla, and attended Graduate School at Southern Methodist University.

Sara Shah
ABI Research, Industry Analyst, RFID and M2M Research
Most recent articles:  RFID Industry Implications of the FDA Update
Analyst Sara Shah was instrumental in establishing ABI Research's internal databases, which today have grown to include a number of online industry databases that the company offers to its subscribers and clients. Her research focus is RFID, and she has carried out studies for a number of individual reports and RFID subscription service components, covering - among others - life sciences, retail, consumer goods, and homeland security. She was also developed the firm's RFID vendor assessments and the ABI Research RFID Vendor Matrix. She has been quoted in a number of relevant publications, including RFID Journal, The Washington Times, Consumer Goods Technology, and Food Navigator. Prior to joining ABI Research, Sara worked at the ICEO Council in Washington, DC, and served as an analyst with venture capital firm Washington Technology Partners. She attended George Washington University from which she received a BBA in information systems and finance, and an MS in information systems.


Noha Tohamy
Forrester Research, Principal Analyst
Most recent articles:  RFID Recommendations to Logistics Providers
Hard RFID Questions for Logistics Providers
The Present and Future of RFID in Logistics
Noha is the lead supply chain analyst at Forrester Research, where she uses her years of experience as a supply chain practitioner to analyze how technology can help global companies optimize their business. Noha researches new trends that help manufacturers, retailers, and service providers cope with variations in demand. These include real-time demand management, sales and operations planning, inventory optimization, and the use of pricing solutions as a demand-shaping lever. She analyzes the evolution of business processes like supply chain collaboration and supply chain outsourcing in various industries, including consumer goods, high-tech, automotive, and retail.

Prior to Forrester, Noha held various product development and implementation positions at supply chain management providers including Syncra Systems, ProfitLogic, the Sabre Group and Logistics.com. Noha received her master's degree in operations research from the Georgia Institute of Technology, where she created and applied mathematical models to help companies optimize their supply chain processes. She received her B.S. in mathematics with high honors from Emory University.


Marcus Torchia
Yankee Group, Senior Analyst
Most recent articles:  Overview of Legacy RTLS Vendors
Overview of 802.11 RTLS Vendors
RTLS Market To Exceed $1.6 Billion by 2010
The Active RFID Market, Part 1
Yankee Group senior analyst Marcus Torchia facilitates actionable product and market decisions for buyers and sellers in the emerging enterprise mobility space. He focuses on emerging enterprise wireless/mobile application areas, including strategic WLAN initiatives, remote asset management, machine-to-machine communications, and enterprise location aware applications. Prior to joining Yankee Group, Torchia worked for Nokia Research Center's venturing arm, where he managed incubation activities for the US market. He has extensive experience in business case development, market entry strategies and product development. Torchia earned a B.A. degree in economics from the University of Rhode Island and an M.B.A from Olin Graduate School of Management at Babson College.


Michael J. Witty
Manufacturing Insights, Program Director of Demand Management Strategies
Most recent articles:  Renewed Buzz around RFID
Analyst: RFID Adoption Still Lacks Business Case
Lessons from the RFID Update Event
Michael J. Witty is the director of Manufacturing Insights' Demand Management Strategies research service. In this role, Mr. Witty is responsible for providing supply chain executives with actionable advice on the demand management processes that enable a company to attract, sell, and serve their customers. Mr. Witty's areas of expertise are in the consumer packaged goods (CPG) and retail industries. His research includes a focus on the topic of RFID and the analysis of how RFID is being applied to improve demand visibility, streamline processes, and enhance the selling of products. Mr. Witty's research also will examine the key best practices for deploying an RFID strategy.