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Advertise with RFID Update

RFID Update was acquired by RFID Journal in September 2009. If you are interested in reaching the combined audience of 65,000 newsletter subscribers, who are leading technology buyers and influencers across virtually every industry, please contact one of our sales directors:

Alan McIntosh    Matthew Singer
Director of Sales Director of Sales
amcintosh@rfidjournal.com msinger@rfidjournal.com
212-584-9400, ext. 4 (212) 584-9400 ext. 6


Reach the Combined RFID Journal-RFID Update Audience
The Most Qualified RFID Technology Buyers

Business executives and implementers around the world depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions.

This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events.

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For as little as $3,000 per year, you can target the customers you want to reach by industry, country, region and even the specific solutions they are interested in with our unique targeted advertising technology. View video ».

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Raise Your Profile With Online Advertising

RFIDJournal.com is the largest and fastest growing RFID-specific Web site. It  delivers real-time news, information and resources on the latest RFID technologies, applications and deployments. It's the only RFID web site that enables you to build your brand, generate leads and target specific customer segments.

Key Statistics:

  • 200,000 unique visitors per month
  • 500,000 visits per month
  • 2,000,000 page views per month
  • 4 page views per visit


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Get New Business at RFID Journal Events

RFID Journal produces the most important RFID events in the world. High-quality content developed by our editors attracts the highest quality audience. Because RFID Journal events draw primarily from our readership base, attendees are highly educated about the technology. Two thirds say the main reason they attend our events is to locate vendors that have the RFID solutions that will address their specific business problems.

Annual events:


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Build Brand Awareness with Print Advertising

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RFID Journal magazine, published six times per year with occasional special issues, delivers an audience of 7,000 qualified RFID decision-makers seeking in-depth, mission-critical information to guide them in spending millions of dollars annually on RFID and related products.

Get your message in front of the industry’s most knowledgeable and engaged readers.

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Reinforce Your Message in E-mail Newsletters

RFID Journal publishes weekly newsletters with more than 40,000 active subscribers. Readers come from every country around the world and every industry. Advertise in our general interest newsletter or target your advertisement by industry or region.

Weekly Newsletters:

  • General Interest (every Thursday)
  • RFID Journal Europe Newsletter (Monthly)
  • RFID in Manufacturing (Every Other Tuesday)
  • RFID in Health Care/Pharma (Every Other Wednesday)
  • RFID in Retail/CPG (Every Other Tuesday)


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Generate Leads with Online Events

RFID Journal offers both Webinars and virtual events online that enable you to attract new leads by offering free, targeted content to our large audience. Webinars typically attract 150 to 200 participants. Virtual events attract 400 or more.

Benefits of online events:

  • Turnkey solution with no extra costs
  • Attract highly qualified leads
  • Position your company as a thought leader
  • Associate your company with RFID Journal's brand


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More Lead Generation Programs

RFID Journal has additional cost-effective lead generation programs that help you to attract new business. Ask your sales representative how your company can take advantage of these opportunities:

  • White papers
  • Print ad + leads bundle
  • Custom events


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